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    4. Knowledge Mapping

    ETL525 Knowledge ManagementTutorial Two

    11 December 2008

    K.T. [email protected] 

    Last updated: 10 December 2008

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    What is Knowledge Mapping?

    • Knowledge mapping is an ongoing quest within anorganization to:

     – discover the location, ownership, value and use of

    knowledge artifacts; – learn the roles and expertise of people;

     – identify constraints to the flow of knowledge;

     –

    highlight opportunities to leverage existing knowledge.• Knowledge mapping is a practice consisting of

    survey, audit, and synthesis.

    Source: Grey D (1999)

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    What is Knowledge Map?

    • Knowledge map is a navigation aid to explicit(codified) information and tacit knowledge,showing the importance and the relationships

    between knowledge stores and dynamics.

    Source: Grey D (1999)

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    What is Knowledge Map? (cont.)

    • Knowledge map is “an association of items ofinformation (e.g. process, network, policy,geography, …) preferably visual, where the

    association itself creates new, actionableinformation” (adapted from Vail).

    Source: Ebener et al. (2006)

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    Knowledge Mapping Process

    • Knowledge mapping is the process of creatinga knowledge map.

    • The process consists of the following steps: – Acquire data (through, e.g. survey)

     – Manipulate data (to produce first order data)

     – Store data (to form knowledge mapping database)

     –

    Process data (analysis, aggregation andcontextualization to produce higher order data)

     – Visualize data (to produce knowledge maps)

    Source: Ebener et al. (2006)

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    Contents of Knowledge Map

    • A knowledge map – whether it is an actual map,knowledge “yellow pages” or a cleverly constructeddatabase – points to knowledge but it does not containit. It is a guide not a repository (Davenport and Prusak,

    1998, p.72).• Example contents of problem-based knowledge maps:

     – Intellectual capital guide (to display where the firm‟sknowledge is embedded and likely to grow)

     – Implement change in the firm‟s technology (to direct users

    to when, how and who will move from the old to newtechnology)

     – Accountability tree (to locate who is responsible for whatand when)

    Source: Wexler (2001)

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    Issues on Knowledge Mapping

    • Scope – an exercise for the whole organization or apart of it?

    • Timeliness – an one-time initiative or requiring on-going updating efforts?

    • Completeness and level of granularity – can allconcerned knowledge be completely mapped? howcomprehensive?

    • Design issues – to reduce miscommunication and

    increase communication.• Dissemination of deliverables – in the form of written

    reports/documents, websites, databases? navigationinterfaces for users? mapping software needed?

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    Case study  – a steel company 

    • Kim et al. (2003) presented a case study onbuilding the knowledge map for an organization insteel industry.

    •Knowledge map approach to represent explicitand tacit knowledge within an organization.

    • Knowledge map with nodes as knowledge andlinks as the relationships between knowledge.

    • Constructed a knowledge map of hot rollingprocess, the core process in the steelproduction.

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    Case Study  – a steel company(cont.)

    • Procedures of building the knowledge map: – Defining organization knowledge

    • Establishing the knowledge ontology and developing thetaxonomy.

     – Process map analysis• Producing process maps based on task flows (business

    process).

     – Knowledge extraction• Extracting knowledge based on each process defined in a

    process map.

    • Extraction techniques: interviewing, document analysis,system analysis, knowledge workshop.

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    Case Study  – a steel company(cont.)

     – Knowledge profiling

    • Producing a knowledge profile of extracted knowledge.

    • Reviewed the knowledge list with domain experts; refined

    unidentified and duplicated knowledge.

     – Knowledge linking

    • Confirming links as found in the profiling and identifying new

    links.

    • Very helpful in identifying knowledge flow and association.

     – Knowledge map validation

    • Performing user validation on the created knowledge map,

    with structured walkthrough with domain experts.

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    References

    • Ebener, S et al 2006, „Knowledge mapping as atechnique to support knowledge translation‟, Bulletin ofthe World Health Organization, vol,. 84, no. 8, pp. 636-642.

    • Grey, D 1999, „Knowledge mapping : a practical

    overview‟. Available online at:http://kmguru.tblog.com/post/98920.• Kim, S et al. 2003, „Building the knowledge map: an

    industrial case study‟, Journal of knowledge management,vol. 7, no. 2, pp. 34-45.

    • Wexler, M 2001, „The who, what and why of knowledgemapping‟, Journal of knowledge management, vol. 5, no. 3,pp. 249-263.

    http://kmguru.tblog.com/post/98920http://kmguru.tblog.com/post/98920