4 Helpful Tips For Your Custom Shirts
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Transcript of 4 Helpful Tips For Your Custom Shirts
4 HELPFUL TIPS FOR YOUR
CUSTOM SHIRTS
Presented by Shoplet Promos
WANT PROMOTIONAL T-SHIRTS?
Answer these questions before moving forward!
QUESTIONS TO ASK… Who is your recipient?
What is your budget?
What type of shirt should I buy?
Fabric? Color? Sizes?
AM I FORGETTING ANYTHING?
TARGET MARKET What type of shirt does your market
wear? Certain demographics don’t wear
custom polo shirts no matter how they look
It may dilute your brand and confuse consumers if you are targeting that demographic
Are you targeting athletes? They may be interested in custom active wear
TARGET MARKET Are your employees going to be the
recipients of this promotional product?Popular way to promote team unity and to
appear more credible to customers
TARGET MARKET Who will wear your shirt?
Interested in fashion?Athletes?Young professionals?Employees?
Important to know, they may require different styles of T-Shirts
BUDGET AND GOALS What is your overall budget?
What are your goals?
BUDGET With literally hundreds of promotional shirt
options, your budget is KEY
Being cost effective (ex. Fruit of The Loom Heavy Cotton T-Shirt) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions
High quality Custom Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
GOALS
Quality vs. QuantityHigher reach? Want as many people to recognize
your logo as possible? Go for Quantity Increase brand loyalty? Impress at a Trade Show?
Go for QualityThe correct answer: it depends and it’s most
likely a combination of both strategies
VS.
STYLES The fun part!
Choosing what style to purchase!
Fabric Type
Colors
Sizes
Extras?
TYPE?
Custom Promotional TeesCost effective, main purpose is to show off logo,
little emphasis on high quality material Fashion T-Shirts
Extra soft feel, special cuts, cool pattern and colors – will leave lasting impression on consumer
Custom Athletic ShirtsMoisture wicking, get ready to suit up and start
that race, dynamic designs
COLORS Unlike a clothing line, you can’t offer
many different color optionsDoes it compliment your logo design?Does it fit within your brand colors?
SIZES If you don’t know exact sizes, choose a
nice distribution of sizesXS to XXXL
VARIETY Don’t forget to get Men’s, Women’s and
Youth T-Shirts if applicable!
OVERVIEW 3 Things To Focus On
Who is your recipient? TARGET MARKET WHAT DO THEY WANT
What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE
What style should you buy? FABRICS, COLORS, SIZES
PRESENTED BYShoplet Promos
For all your promotional product needs!