What You’ll Learn TodayWhy you should be advertising on Facebook1How online retailers are using Facebook24 Key Facebook Ad Strategies3

Why is now the best time to be on Facebook?

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Why is now the best time to be on Facebook?

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Low click prices (1/3 the average price of Google Adwords)

1 billion daily users

Each user spends at least 40 minutes checking their account

The price will only become more competitive as more retailers use Facebook

Why are you currently using Facebook?

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Why are you currently using Facebook?

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Secure purchases and

revenue

Fortify email lists

Increase brand awareness and new site traffic

4 Key Facebook Strategies

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1. Create Compelling Direct Response Campaigns

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Audience

Content

Optimization

StructureWho are you targeting?• Specific Customer • Lookalike

Audience• Interest/Demo

Audience

1. Create Compelling Direct Response Campaigns

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Audience

Content

Optimization

StructureHow will you stay organized?• Remarketing

• Past Purchasers• Cart Abandons

• Lookalike• List 1• List 2

• Interest-Based

1. Create Compelling Direct Response Campaigns

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Audience

Content

Optimization

StructureDoes your content reflect your end goal?

1. Create Compelling Direct Response Campaigns

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Audience

Content

Optimization

StructureWhat do you want from your Facebook advertisements?

2. Create Attention-Grabbing Ads

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Stick to one, strong focal point

No more than 20% of the image can be text

Create an emotional or informational reward for the viewer

Use a strong call-to-action

Test different ads to better optimize in the future

Create Attention-Grabbing Ads: Static Ad

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Create Attention-Grabbing Ads: Video Ads

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Create Attention-Grabbing Ads: Carousel Ads

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3. Improve ROI with Facebook’s Ad Targeting Options

• Facebook’s targeting options are superior to Google AdWords

• Targeting options allow you to show your ads only to the users you care about

• Limitless combination of interest and behavior targeting

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• Facebook’s targeting options are superior to Google AdWords

• Targeting options allow you to show your ads only to the users you care about

• Limitless combination of interest and behavior targeting

©2015 ROI Revolution, Inc.

3. Improve ROI with Facebook’s Ad Targeting Options

4. Compare Facebook’s Results to the Rest of Your Marketing Channels

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You should evaluate Facebook as part of your entire marketing mix

Understand and evaluate the value of your other marketing channels

Facebook Reporting feature

Additional reporting resources

Important Takeaways

• Take advantage of this affordable advertising platform

• Organization is key

• Target your ads to the most appropriate audience

• Create content that is clear and compelling

• Don’t discount your Facebook spend without looking at the full picture and understanding how your Facebook ads impact your entire marketing mix.

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