4 Essential Elements of an Effective Website
Transcript of 4 Essential Elements of an Effective Website
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4 Essential Elementsof an Effective Website
JOSH CARY
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CHOCOLATECAKE
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CHOCOLATECAKE :(
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Being GOOD does nobody any good.To be successful, you must be...
EXTRAORDINARY
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4 Essential Elementsof an EFFECTIVE Website
producing the expected or intended result.
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An EFFECTIVE Website Has 2 Specific Goals:
1. Land in GOOGLE for your desired keywords.
2. Motivate your visitors to CONTACT you.
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An EFFECTIVE Website Has 2 Specific Goalsthat must work TOGETHER...
1. Land in GOOGLE for your desired keywords.
2. Motivate your visitors to CONTACT you.
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is your business PARTNER.
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● Recommendation● Endorsement● Referral
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The GoogleAlgorithm
How and WhyPages Rank on Page 1
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Element #1
LocationSpecific
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Google.com/business
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Remove CONFUSIONMeet EXPECTATION
Connect the Dots with your Value Proposition.
+ WHAT do you do?
+ WHO do you do it for?
+ WHERE do you do it (location)?
+ WHEN do you do it?
+ WHY do you do it?
+ HOW do you do it?
★ Logo★ Business Name★ Contact Phone/Email
“Am I in the right place?”
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10 USA CITY NAMESSpringfield (42)
Washington (32)
Franklin (35)
Greenville (30)
Bristol (29)
Clinton (29)
Fairview (27)
Salem (26)
Madison (24)
Georgetown (23)
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Element #2
MobileFriendly
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TuesdayApril 21, 2015
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Mobile-friendly
Google’sStamp ofApproval
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Is Your WebsiteReally
Mobile-friendly?
Test Tool
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Element #3
ValuableContent
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Directly fromGoogle.
One of the most important steps in
improving your site's ranking in Google
search results is to ensure that it contains
plenty of rich information.
“
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CREATE VALUABLE CONTENT➔ Useful and Informative
➔ More valuable than other sites
➔ Credible
➔ High quality
➔ Engaging
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Element #4
Call toAction
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YOU MUST LEAD THE WAY
Clearly define exactly
WHAT ACTION you want
and expect your visitor
to take now.
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Choosing the right pet sitter to care for your pet is a very
important part of the process;
therefore before we present you with our service
agreement we offer a complimentary consultation.
This will help to ensure that you and your pet are
comfortable with us, give you a chance to ask questions
and also learn more about what we have to offer.
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QUESTIONSCOMMENTSTHOUGHTS
Putting it all together.