4 “Crystal Ball” Analytics Tricks for Accelerating GrowthI WAS DOING IT WRONG FOR 2.5 YEARS

• 500 Startups Distribution Hacker in ResidenceABOUT TAMMY

ABOUT TAMMY

@TAMMYCAMP

Entrepreneur MAKING A

PROFIT

@TAMMYCAMP

tracking.code (‘Magic’ ={false});

@TAMMYCAMP

@TAMMYCAMP

Acquisition - users come to the site from various channels

Activation - users enjoy 1st visit: “happy” user experience

Retention - users come back, visit the site multiple times

Referral - users like the product enough to refer other

Revenue - users conduct some monetization behavior

@TAMMYCAMP

AARRR

Acquisition - users come to the site from various channels

Activation - users enjoy 1st visit: “happy” user experience

Retention - users come back, visit the site multiple times

Referral - users like the product enough to refer other

Revenue - users conduct some monetization behavior

@TAMMYCAMP

AARRR

Acquisition - users come to the site from various channels

Activation - users enjoy 1st visit: “happy” user experience

Retention - users come back, visit the site multiple times

Referral - users like the product enough to refer other

Revenue - users conduct some monetization behavior

@TAMMYCAMP

AARRR

Acquisition - users come to the site from various channels

Activation - users enjoy 1st visit: “happy” user experience

Retention - users come back, visit the site multiple times

Referral - users like the product enough to refer other

Revenue - users conduct some monetization behavior

@TAMMYCAMP

AARRR

Acquisition - users come to the site from various channels

Activation - users enjoy 1st visit: “happy” user experience

Retention - users come back, visit the site multiple times

Referral - users like the product enough to refer other

Revenue - users conduct some monetization behavior

@TAMMYCAMP

AARRR

Acquisition - users come to the site from various channels

Activation - users enjoy 1st visit: “happy” user experience

Retention - users come back, visit the site multiple times

Referral - users like the product enough to refer other

Revenue - users conduct some monetization behavior

AARRR

@TAMMYCAMP

1990s

2000s

2010s

2010s

2010s

@TAMMYCAMP

1. Create a Tracking Plan

2. Carefully select events

3. Put detail in the properties

4. Define a naming convention

@TAMMYCAMP

1. Create a Tracking Plan

2. Carefully select events

3. Put detail in the properties

4. Define a naming convention

@TAMMYCAMP

1. Create a Tracking Plan

2. Carefully select events

3. Put detail in the properties

4. Define a naming convention

@TAMMYCAMP

@TAMMYCAMP

Event = An event is a description

of the action that is taking place.

@TAMMYCAMP

A common mistake is to track EVERYTHING

@TAMMYCAMP

Always ask WHY you are tracking each event

@TAMMYCAMP

Start with THREE events

@TAMMYCAMP

Yep, only THREE events

E-Commerce Funnel

Item Viewed

Item Added to Cart

Item Purchased

1. Create a Tracking Plan

2. Carefully select events

3. Put detail in the properties

4. Define a naming convention

@TAMMYCAMP

@TAMMYCAMP

Property = Properties are the traits that make up the event.

@TAMMYCAMP

How many new sign ups did we have today?

@TAMMYCAMP

Track Event signedUp

Properties userName

emailreferrerlocationdevice

1. Create a Tracking Plan

2. Carefully select events

3. Put detail in the properties

4. Define a naming convention

@TAMMYCAMP

@TAMMYCAMP

Name properties in camelcase (lowercaseCapital form)

for easy reading

@TAMMYCAMP

Naming convention can be “Object” + “Action”

(in past tense)

1. Create a Tracking Plan

2. Carefully select events

3. Put detail in the properties

4. Define a naming convention

@TAMMYCAMP

Tammy Camptammy@500.co