4 Common Misconceptions About UX Design
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4 Misconceptions About UX Design And ONE Hard-To- Ignore Truth
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Transcript of 4 Common Misconceptions About UX Design
4 Misconceptions
About
UX Design And ONE Hard-To-
Ignore Truth
MOHAN KRISHNARAJAVP – USER EXPERIENCE,
ADITI TECHNOLOGIES
mohankrishnaraj
userlife.blogspot.in
_mohankrish
THIS PRESENTATION IS ABOUT….
THE 4 COMMON MISCONCEPTIONS ABOUT UX DESIGN
… AND HOW TO USE UX DESIGN STRATEGICALLY TO DELIVER NEW VALUES
UX Design = Design
ThinkingDesign thinking is an integrative thinking process about examining and exploiting opposing ideas and constraints to understand the needs of the audience.
UX Design is a much broader concept that involves understanding the business model, performing user research, and designing the service that best fit the users.
While better use of design thinking methods is useful for any company to solve its most wicked problems, design thinking will not in and of itself drive better design.
1Misconception
Enabling Better UX is the Design Team’s Job
Imbibing an organizational-wide design-centric culture, makes everything about the product so much better…much more than any individual designer or design team can bring to the table.
2Misconception
All Fancy New Tech Compliments Design
Anything that requires users to learn new and complex tasks to perform a desired action has little or no chance of resonating with them. Period.
3Misconception
Optimized Design Leads the User to the Outcome You
EnvisionRedirecting the user who is repeatedly going off the rails with an intention to set them straight will serve no good. If they deviate a bit, it is absolutely fine to bring them on track but when they do it repeatedly, it’s probably intentional. And you should stop badgering them.
4Misconception
AND THE HARD-TO-IGNORE-TRUTH IS:
UX Design Has an Incredible Impact on the Company's Top and Bottom-
LineInnovation drives business outcomes. Just take away the design part of any innovative idea and see what you’re left with!
Design has an inherent value in developing empathy and creating experiences that truly matter to customers thereby increasing their lifetime value and translating to business results. When design is effectively integrated with business vision, strategy, engineering, etc., it serves as an influential force that helps businesses stay closer to customers, and in return, you can monetize customers for the great experience delivered.
Thank You!
Creative credits: Hemanth Ramesh & Mitali Shekhawat
