Take ThatTake That's logo is exclusive and different but well established. The two T's adjoined

create a fine image, that's bold, plain and is well memorized by people, it also integrates the band's to easily associate them with the logo. The unsophisticated nature of the logo

it can also be easily incorporated on merchandise.

The colors black and white are generally associated with Take That on adverts and on T.V. which highlights their brand colors. The color yellow is also used to help make their

latest album seem more striking and appealing.

The font is bold and clear maybe due to the fact that the band is so well established and

popular they feel as if they don’t require fancy text writing and extras to influence people in purchasing their album. image.