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Introduction: Gaming on TVFebruary 2012

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Gaming on Television

Allen EllisonSenior Adobe Platform Solutions Architect

Luke LamPlayJam USA – VP Business Development

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SMART TV GAMING

Enhance. Monetize. Promote. Analyze.

PlayJam

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4

TV

HTML/JS GAME

FLASH GAME

SDK

SDK

SWF

ZIP

AIR

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TODAY

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AIR 2.5.1FLASH PLAYER

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AIR 3.0

COMING SOON

FLASH PLAYER 11

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• TV Gaming : Massive potential, ready to explode

• PlayJam: one-stop-shopping solution to publishing & monetizing TV games

• PlayJam: Enhance, Monetize, Promote your games on TV

Adobe & PlayJam

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PlayJam is the world’s leading cross-platform games network for Smart TV

• offering titles from the world’s leading publishers

• serving millions of players globally• distributed and operating across all major TV

brands.

- one-stop-shopping solution to publishing and monetizing content in millions of homes worldwide.

– Powering Smart TV gaming

About PlayJam

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Massive potential, about to explode

“Connected TV to reach 1.5 billion TVs by 2015.” Screen Digest

“Global Connected TV shipments to grow 58% annually through 2014.” Display Screen

“UK / USA Smart TV connection rates over 50% today.” Samsung

76% of TVs will be connected to the Internet by 2015. Park Associates

What’s the Opportunity for TV?

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5,000,000

May, 2011

100,000Feb, 2010

Avg days for 100K

Downloads

Source:

The Smart TV Opportunity

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A rich tool-set for games developers:Enhance, Monetize & Promote your games

across millions of Smart TV Platforms Worldwide.

Enhance. Monetize. Promote.

The PlayJam SDK

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- Social Features that unlock the potential of games

Tournaments

Leaderboards

Social Network Integration

Recommendation Engine

Enhance

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– Seize control of the remote

PlayJam Companion App Remote:

• SDK to create customized, branded remotes on iOS and Android

Traditional

SDK Support:

Gesture

Smart Devices

Enhance

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- A full-featured, global billing solution:

Support for multiple billing models:• Pay-per-play• In-app purchasing• Subscription• Ad-funded

A truly global billing solution:• 200 countries• 170 currencies• Payment methods: credit cards, pre-paid

Monetize

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– Pre-roll Video Advertising:

Fully Targeted Video Advertising

Fully localized content500+ publishers

Monetize

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- Global distribution, all major platforms• Global agreements in place with all Tier 1

partners, controlling 65% of the market.

• On-Platform promotion via PlayJam Games Channel

• Off-Platform promotion via PlayJam game cards

Promote

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– Track your Audience in real-time

Powerful analytics engine for real insight into TV gamers

Analyze