Don Stanley, CRO

Targets Why is social media so important for business success?

Don Stanley, CRO

Targets Why is social media so important for business success?

Why social media doesn’t have to be complicated.

Don Stanley, CRO

Targets Why is social media so important for business success?

Why social media doesn’t have to be complicated.

How to manage social media on limited time and resources

Don Stanley, CRO

Targets Why is social media so important for business success?

Why social media doesn’t have to be complicated.

How to manage social media on limited time and resources

4 core rules to implement and improve your social strategy

Don Stanley, CRO

Introductions Hint: this has to do with why is social media so important for success?

Don Stanley, CRO

What is this Social Stuff?Working definitions

Don Stanley, CRO

sm defn 1

sm defn 2

social media isn’t the answer to everything

Why is it important?

How can it help us grow or extend our business

Don Stanley, CRO3Rhino Media

93% believe

facebook fact 1

facebook fact 2

150 million (2009)

Number of Accounts

150 million (2009)

500 million (2010)

Number of Accounts

150 million (2009)

500 million (2010)

Number of Accounts

700 million (2011)

150 million (2009)

500 million (2010)

Number of Accounts*FB is blocked in China

700 million (2011)

1 BILLION (2012)

youtube fact 2

48 Hours

via mashable.com

youtube fact 2

48 Hours

via mashable.com

That’s 8 YEARS of content added daily & it’s 3rd most visited site on the web

youtube fact 33

youtube fact 43• 490 million

unique users monthly

• 2.9 billion hours/month (or 325K years)

• 490 million unique users monthly

• 2.9 billion hours/month (or 325K years)

marriages 15

marriages 25

250 Million Tweets Per Day

110M early 2011-- 27M in 2010 -- 3.3M in 2009

ford fiesta

ford fiesta 2

Fiesta Movement

6.2 million views

750,000 views

40 million impressions

132,000 subscribers

83% new to Ford

30%under 25

American Family Insurance

“When you demonstrate the willingness to listen to what consumers have to say, it builds loyalty, and when you build

loyalty, you know the sales will come”

“When you demonstrate the willingness to listen to what consumers have to say, it builds loyalty, and when you build

loyalty, you know the sales will come”

Loyalty and Digital Prospecting

Loyalty and Digital Prospecting

Customer OutreachCustomer Outreach

generation m2

gen m2 4

#1 Reason Organizations Fail with Social Media? They treat Social Media

like a push tool, they: BEG. BUG. BUY.

#1 pr

#2 customer serviceGreatest Customer Service Story Ever Told with Peter Shankman (FB 51991 likes, 111,000 Twitter)

Ramon De LeonDominos Chicago

#3 loyalty“We do business (and support organizations) with those we know, like and trust”

– Bob Burg

And @citymama

Agent Empowerment

#5 Networking

#6 thought leadership

GettingStarted& avoiding “squirrel syndrome!

TargetsWhy is social media so important for non-profit success?

“Simplicity is the ultimate sophistication”Leonardo Da Vinci(Pareto’s 20-80)

“90% Of Social Media is Showing UP

… it’s the other ½ that’s hard”

define strategy

Take time to define your organizations social media strategy: or others will define it for you (Ford & @citymama)

hope is not a strategy

Most important BY FAR! … LISTEN (CLO)

“If you wish to persuade me, you must think my thoughts, feel my

feelings and speak my words”

3 Tips for Effective Listening

Tip # 1: Think R&D or ROI

How are you listening right now? (google alerts? Social mention?)

Listening Tip # 2:Process what you

hear> First, think workflows > Next, assign roles> Most Important, filter and act

Listening Tip # 3: Don’t EVER stop listening

Measuring Tip #1: Measure what matters. What matters most?! Fans? Comments? Follows? Request? Mentions? Reduced customer service calls? Are you growing your business?

Measuring Tip #2: Give your numbers context

Measuring Tip #3: Invest time into measuring your social media efforts. Measure consistently (identify short-term and long-term highlights). Think business growth!

Tip #1: You don’t have to talk directly to be engaged. Sharing is caring (valuable useful info).

TIP #2: How will you use it? Just like in any other part of your business, policies and guidelines are a must.

Tip # 3: Be kind, be social, be consistent and be real

Yes, this requires a level of faith and trust but remember the value Ford received.

Don Stanley, CRO3Rhino Media