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3RD PARTY FOOTPRINT

BARBARA BERMES | @BBINTO

A PUBLISHER'S TAKE ON CONTROLLING 3RD PARTY SCRIPTS

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I LIVE IN TORONTO, CANADA

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I LOVE BURRITOS

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I’M PASSIONATE ABOUT WEB PERF

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LET’S GET THIS PARTY STARTED

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–Ben Vinegar, Author of “Third-Party Script”

“In the strictest sense, anything served to the client that’s provided by an organization that’s not the website provider is considered to be

third-party”

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TYPES OF 3RD PARTY SCRIPTSAds Tracking and Analytics Fonts Social Media Libraries and Frameworks

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WHAT’S THE #1 USED 3RD SCRIPT?

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STATS FROM BIG QUERY

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31%

34.5%

38%

2011 2013 2014

32%

36%

38%

3rd party content

DISTRIBUTION OF 3RD PARTY SCRIPTS VS. 1ST PARTY

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Advertising

Analytics

Personalization

Marketing

Tag Management

Search

Social Media

0 25 50 75 100

23

45

53

53

62

92

92

Percentage of sites with each third party function present

Source: Intechnica - The impact of third party content on retail web performance

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VISUALIZE THE IMPACT OF 3RD PARTY SCRIPTS

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FOREIGN CONTENT OVERLOAD

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EXAMPLE: WIRED

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BUT WHAT’S THE ISSUE?

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THINGS TO TALK ABOUT TODAY

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THE ISSUES AND NEGATIVE IMPACTS

PerformanceFront-end Single Point of Failure (SPOF) Privacy

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POTENTIAL SOLUTIONS

Safe snippetsCaching and Hosted Libraries Tools and Initiatives

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PERFORMANCE

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The value you get out of the widget needs to be greater than the performance hit you are taking

- John HjelmstadGoogle I/O 2012 (How we Make JavaScript Widgets Scream)

RULE OF THUMB

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A user who has to endure an 8-second download delay

spends only 1% of their total viewing time looking at the

featured promotional space on a landing page.

In contrast, a user who receives instantaneous page rendering

spends 20% of viewing time within the promotional area (source: Jakob Nielsen)

PERCEPTION OF PROMOTIONAL SPACE

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WHAT WOULD A LIFE WITHOUT ADS FEEL LIKE?

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THE PERFORMANCE IMPACT OF ADS

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Using no (client-side) ad code reduced CBC’s page load time by 40%

40%

<script/>

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MONITOR FOREIGN CONTENT, CONSTANTLY!

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Arit

hmet

ic M

ean

in s

0

2.5

5

7.5

10

10/4/12 10/31/12

BAD 3RD PARTIES (CBC TOUCH SITE)

Smooth sailing

Client-side Ads

Ads turned offServer-side Ads

Source: Keynote Daily Reports

We noticed a spike

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SINGLE POINT OF FAILURE

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A single point of failure (SPOF) is a part of a system that, if it fails, will stop the entire system from working

–Wikipedia

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THE OFFENDER

It will block rendering anything after this line

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YEAH….BUT DO THIRD PARTY PROVIDERS EVER GO DOWN??

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OH YES. THEY DO!

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THE GREAT FIREWALL OF CHINA

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SIMULATING SPOF ON TECHCRUNCH

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SPOF-O-Matic

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SPOF WIRED

Without SPOFWith SPOF: Visually complete 40s

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LET’S CRASH THE PARTY

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INITIALIZING CLIENT-SIDE SCRIPTS

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ASYNC OR DEFER JS

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ASYNC OR DEFER JS

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SAFEST WAY: DYNAMIC SCRIPT TAG (to cover most of the browsers)

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ASYNCHRONOUS LOADING

http://www.phpied.com/social-button-bffs/

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ASYNCHRONOUS LOADING

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ASYNCHRONOUS LOADING

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ASYNCHRONOUS LOADING

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ASYNCHRONOUS LOADING

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ASYNCHRONOUS LOADING

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ASYNCHRONOUS LOADING

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BEFORE

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5 seconds 25 seconds

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AFTER

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AFTER5 seconds

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PREVENTION! PROTECT YOURSELF WITH THE HELP OF TOOLS

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CACHING?Don’t always rely on it!

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CACHE POLICIES

30min.

30 min

12 hrs

20 min

1 hr

336 hrs

no cache

1 hr

3 min

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HOSTED LIBRARIES?

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DON’T JUST COPY AND PASTE

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SPOF ALERT

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DON’T DO THIS….

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RATHER DO THIS: SILENTLY FAIL

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Other 55%

1.7.2 14%

1.7.1 13%

1.10.2 9%

1.8.3 9%

GOOGLE’S HOSTED JQUERY FRAGMENTATION

Source: March 2014, Big Query result on jQuery from Google CDNs

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SO, WHATS THE VERDICT: HOSTED LIBRARIES OR NOT?

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PRIVACY

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“The Like button is the quickest way for people to share content with their

friends.

A single click on the Like button will 'like' pieces of content on the web

and share them on Facebook.”

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What they don’t tell you….

Track the visited website, your IP, and more….????

Did you agree to that?

!

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OPEN SOURCE INITIATIVES AND RESOURCES

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PRIVACY HERO HEISE’S OPT-IN SOLUTION

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3RD PARTY PERF HEROES PHILIP TELLIS & STOYAN STEFANOV

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JSMANNERS

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CONTRIBUTE ON GITHUB!https://github.com/triblondon/thirdpartysla

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NEXT TIME BEFORE YOU COPY AND PASTE

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WHAT TO DO AS A PUBLISHER & DEVELOPER

• Refuse 3rd party content that doesn’t provide async options

• Put the risk in the SLA (uptime etc.)

• Review jsmanners

• Educate other (junior) developers

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• Ask for server-side options

• Evaluate tag managers

• Investigate hosted libraries (if no own CDN is available)

• Monitor, monitor, ….and monitor

WHAT TO DO AS A PUBLISHER & DEVELOPER

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WHAT TO DO AS A SCRIPT PROVIDER

• Provide non-blocking code samples and snippets

• Educate developers and verify the integration of your script developers (proof-check)

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THE PARTY’S OVER !

THANK YOU

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QUESTIONS?http://bit.ly/wdc14-3rdparty