3M Social Media Analysis Q4 2015

3Mon Social MediaOct 01 2015 - Dec 31 2015

Cover Image Courtesy of 3M FB

3M: Social Media Report

This report looks at how

3Mperformed on social media between

October 1st – December 31st, 2015

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Analysis of

3MFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,579,958 145,113 4.22%United

States

Mostly Older, Female and

Attached.

3M

Engagement Score

10

Total Posts

77

Total Likes

4,002

Total Comments

114

Total Shares

880

Most Engaging Content Type

Ad Campaigns

Least Engaging Content Type

Photo

Most Prolific Content Type

Like This Posts

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

3,350K

3,400K

3,450K

3,500K

3,550K

3,600K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

3,579,958

New Fans

145,113

Community Analysis

3M fans are mostly Older, Female and Attached. 3M fans are largely from Brazil followed by Mexico.

Fan Demographics Distribution of Fans

43%

57%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

Brazil

Mexico

Thailand

Colombia

Peru

Chile

Taiwan

Turkey

Ecuador

0

1

1

2

2

3

3

4

4

5


Brand Posts

Top keywords used Frequency

future 9

LifeWith3M 8

Science 7

improvinglives 5

BTTF 5

4%

96%

Brand Participation Brand Non Participation

51%

6%

43%

Posititve Negative Neutral

Brand Posts - Engagement

3M responded to 3 conversations generated by the 77 Posts

they published.

3M receives more positive than negative vibes from comments

on their Posts.

Brand Responses Sentiment of Brand Posts

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70

0 5 10 15 20

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 5 10 15

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of 3M posts were around 'Like This Posts', and posts around 'Ad Campaigns' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18

0 2 4 6 8 10 12 14 16 18 20

Brand News

Fact

Others

Event

Corporate Social…

Photo

Ad Campaigns

Employee Stories

Special Offer

Like This Posts

Question

Contest

Festival/Greetings

Alert or FYI

Facebook App

Number of Posts

Engagement Score


In 3M Posts about Diversified, General Advice posts received

the highest engagement.

In 3M Posts about General Happenings, the category

Entertainment received the highest engagement.

Content Intel

About Diversified About General Happenings

0 1 2 3 4 5

0 2 4 6 8

Fact

Others

Event

Question

News

General Advice

Number of Posts

Engagement Score


0 2 4 6 8

0 5 10 15 20

Social…

Business

Others

Politics

Local Events

Sports

Social Good/…

Leisure/Dining

Question

Entertainment

Festival/Greetings

Current Affairs

Technology

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3 4 5 6 7

0 5 10 15 20 25 30

#StPatricksDay

#SXSW2016

#eweek2016

Number of Posts

Engagement Score


This is the performance of a selection of 3M campaigns that have been tagged and tracked

by Unmetric and are not restricted to the time period analyzed

Analysis of

3M OfficialTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

1,004,750 80,991 8.77% United States

3M Official@3m

Engagement Score

35

Total Proactive Tweets

274

Retweets Total

62

Replies Total

457

Favorites Total

10,459

Total Mention

5,613

Total Retweets

5,102

Response Rate (%)

7.29%

Average Reply Time (mins)

1064

Most Engaging

#CES2016

Most Recent

#CES2016

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

880K

900K

920K

940K

960K

980K

1,000K

1,020K


Follower Growth

Total Followers

1,004,750

New Followers

80,991

0K

1K

1K

2K

2K

3K

3K

4K


Followee Growth

Total Followees

3,219

New Followees

923

Engagement

0

250

3M Official had an average engagement score of 35 and a highest of 216.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

274 62

7 billion gallons of drinking #water are

lost every day. We want to keep

the glass half full. #NI15..

05-Nov-15, Thu 08:57PM

ENGMT. FAV. REPLIES RETWEETS

590 726 21 482

Top Engaging Tweets

Coming to a track near you! Excited to

unveil @chaseelliott's car at today's

@MilitaryBowl! #3MRaci..

Congrats to America’s 2015 Top

#YoungScientist Hannah Herbst!

@DiscoveryEd

http://t.co/K6RRVhOGeq h..

28-Dec-15, Mon 09:34AM


452 670 63 282

13-Oct-15, Tue 08:49PM


309 420 11 180

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/3M/status/662448607019204608



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300

0 5 10 15 20 25 30 35 40 45

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120

0 500 1000 1500 2000 2500 3000 3500 4000 4500

#malanbreton*

#coat*

#flash*

#lifewith3m*

#3mracing*

#improvinglives*

#ni15*

#science*

#stem*

#water*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0 50 100 150 200 250

#water*

#flash*

#malanbreton*

#ni15*

#improvinglives*

#lifewith3m*

#3mracing*

#stem*

#coat*

#science*

Engagement Score

Hashtags - Engagement

Average Response Rate : 7.29%

0

50

100

150

200

250

300

350

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

50

100

150

200

250

300

350

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

200

400

600

800

1000

1200

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

300

350

400

450

500

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 5,102

-100

0

100

200

300

400

500

600

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 5,613

-50

0

50

100

150

200

250

300

350

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

NASCAR 2,681,248 2

Target 1,805,795 1

NYSE 1,422,518 10

People's Daily,China 1,407,547 1

Noticias MVS 1,312,749 1

TOP 5 INFLUENCERS

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This report was generated entirely by the

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It took minutes to create.

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3M Social Media Analysis Q4 2015

Social Media

Transcript of 3M Social Media Analysis Q4 2015