3iinnovation incubator interface

The Innovation Catalyzer

Companies are becoming ever:

more globalmore hierarchicalmore siloedmore compartmentalized

&

less agileless flexibleless creativeless innovative

EVOLVING

Specialization

Collaborative

The game of innovation is

Incremental Spontaneous

Idea People Idea

Ideas have been bound bygeography

&silos

Until now…

Idea

Idea

People

Introducing

The 3i

Platform

The 3i platform unshackles ideas

3i builds a connective layer that transcendsgeography, departments, titles, and politics.

3i combats the ultimate innovation killer, size, by facilitating the creation of small, nimble, ad hoc groups around ideas.

3i enables idea generators to attract the right people to evolve ideas and execute. In addition, it allows contributors to find ideas they wish to build upon.

Ideas are powerless without the right people

An idea is bornThe idea is

uploaded to the 3i platform

Privacy settings set and

categorized

Collaborater profile inputted

Collaborater matches returned

from pool of opt-in candidates

Idea enters idea stream for discovery

Users are notified of ideas matching

their interest profile

Ideas are rated and commented on, bubbling-up the great ones

The idea grows, evolvesand attracts advocates.

Innovation is catalyzed

The Idea Lifecycle

Innovation networks will have a revolutionary effect on internal idea generation and adoption.

In the past lone McDonalds franchisees developed more efficient kitchen orientations, and Wal-Mart loading dock workers streamlined the supply chain.

Through innovation networks, ideas can be disseminated far more rapidly and efficiently.

Demand for these types of networks will grow rapidly as companies become more geo-agnostic and market consolidation hastens.

How i-nets can be implemented

Customer Feedback

Employee Feedback

Company-Wide

Innovation

Collaborative Partner

Innovation

Departmental Innovation

Advertising holding companies are bloated and inefficient. They are built around the idea that client service is enhanced by a “360 degree, full service” offering.

It is a myth.

However, through innovation networks companies can build agile, powerful, and innovative ad hoc teams to tackle the multifaceted challenges in today’s marketing world.

Agency

Research & Insights Design

Moving forward I believe it will be critical to develop more effective cross portfolio teams

Personally I believe there is a strong trend bringing the design and advertising realms together. Smaller agencies like Anomaly are winning previously unattainable clients by combining the talent of their designers with the consumer insights provided by their research and creative teams. For example, for the Virgin Airways pitch they chose to reach beyond the TV spot and redesign steward outfits, aircraft interiors, and built an entire in-flight entertainment system.

This is power of breaking down these silos and fully leveraging the amazing set of talents that resides within these networks. More powerful pitches, increased revenue through in-network sourcing, and greater quality work.

Agency

DesignResearch

& Insights

Innovation Group

Building Untethered Innovation Groups

A compelling alternate strategy being implemented by the Nitro Group through LeftBlueSky and by Interpublic through Collins, is the creation of free floating innovation groups within their networks that work with clients of portfolio agencies one a contract basis to meet specific innovation goals such as product development or experimental executions.

Presentation prepared by: Seni Thomas10-23-07

For further inquiry please contact me at:

Email: senithomas1@gmail.comCell: 646-285-5193