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AQA GCSE (9-1) BUSINESS (8132) 3.5.4 The elements of the marketing mix – product Define product here: ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ __________________________________________ Page 1 Revisionstation worksheet ©
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AQA GCSE (9-1) BUSINESS (8132)
3.5.4 The elements of the marketing mix – product
Define product here:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Product design – image
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AQA GCSE (9-1) BUSINESS (8132)
Product design – meeting needs of target market
Product differentiation
Define product differentiation here:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
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AQA GCSE (9-1) BUSINESS (8132)
Ways to differentiate products / services
Branding
USP
Location
Design
Customer service
Quality
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AQA GCSE (9-1) BUSINESS (8132)
Product mix
The product life cycle
• Like humans - products go through a _________________
• From research and development at the start to
__________________ (birth) and through to
______________________ (death)
• Some _______________ take longer than others to go through the
lifecycle
• The marketing ________________ will change depending on the
_____________________ of the lifecycle the product is at
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AQA GCSE (9-1) BUSINESS (8132)
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Revenue £
Time
AQA GCSE (9-1) BUSINESS (8132)
Stages of the product lifecycle
Development
Introduction
Growth
Maturity
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Decline
Identify which stage of the product lifecycle all these products are at…
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Add you notes about extension
strategies here
`
AQA GCSE (9-1) BUSINESS (8132)
Label the diagram with the extension to the lifecycle
Define product portfolios here:
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Revenue £
Time
`
AQA GCSE (9-1) BUSINESS (8132)
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
Define the Boston Matrix here:
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________
Draw and label the Boston Matrix diagram
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AQA GCSE (9-1) BUSINESS (8132)
Add you notes about the Boston Matrix here:
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Star Cash Cow
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Dog Question mark
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