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References
Chapter 1: Evolution of Marketing as a Discipline
1. Sheth Jagadish, N., & Gardner David, M. (1982). History of marketingthought: An update. Faculty Working Paper No. 857. University ofIllinois at Urbana Champaign.
2. Bartels, R. (1988). The history of marketing thought (3rd ed.).Worthington, OH: Publishing Horizons.
3. Jones, D. G. B. (1994). Biography and the history of marketingthought: Henry Charles Taylor and Edward David Jones. In R. A.Fullerton (Ed.), Explorations in the history of marketing. Greenwich, CT:JAI Press.
4. Shaw, E. H., & Jones, D. G. B. (2005). A history of schools of market-ing thought. Marketing Theory, 5(3), 239�281.
5. Fredrik, H. (2013). One world one company. Interesting.Org.6. Ali, H., & Talwar, V. (2013). Principles of marketing (page 18).
University of London International Programmes in Economics,Management, Finance and the Social Sciences, London School ofEconomics and Political Science (LSE). Retrieved from http://studylib.net/doc/8082686/principles-of-marketing—university-of-london-international
7. American Marketing Association. (2013). Retrieved from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx2007.and was approved in July 2013.
8. American Marketing Association 1985. (1985). The definition ofmarketing. Marketing News, March 1, p. 2.
9. The Chartered Institute of Marketing. (2003). Retrieved fromhttps://media3.bournemouth.ac.uk/marketing/02defining/02defin-ing.html
10. Rayport, J. (1996). The virus of marketing, Fast Company.11. Kotler, P., Hermawan, K., & Iwan, S. (2010). Marketing 3.0: From
products to customers to the human spirit. Hoboken, NJ: Wiley.
527
12. Kotler, P. (2007). Marketing management analysis planning implementa-tion and control. New Delhi, India: Prentice Hall.
13. Anwar, S. F. (2012). Future of marketing. Bangladesh Brand Forum,Leadership Summit Seminar Paper.
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Chapter 2: Marketing Environment
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Chapter 3: Strategic Planning and Marketing Model
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Chapter 4: Marketing Research
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Chapter 5: Consumer Behavior
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2. Kotler, P., Armstrong, G., Saunders, J., & Wong, V. (1999). Principlesof marketing (2nd ed.). Englewood Cliggs, NJ: Prentice Hall.
3. Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.,Vol. 1). Upper Saddle River, NJ: Pearson Prentice Hall.
4. Hofstede, G. H. (1984). Culture’s consequences: International differencesin work-related values (Abridged ed.). Cross-Cultural Research andMethodology Series. Beverly Hills, CA: Sage.
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Chapter 6: Market Segmentation, Targeting and Positioning
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2. Cateora, P. R., Gilly, M. C., & Graham, J. L. (2009). InternationalMarketing (14th ed.). New York, NY: McGraw-Hill Irwin.
3. Keegan, W. J., & Green, M. C. (2012). Global marketing (7th ed.).Upper Saddle River, NJ: Prentice-Hall.
4. Kotler, P., Armstrong, G., Agnihotri, P. Y., & Haque, E. U. (2010).Principles of marketing (13th ed.). New Delhi: Pearson Education
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6. Kotler, P., & Keller, K. L. (2009). A framework for marketing manage-ment (4th ed.). Upper Saddle River, NJ: Pearson.
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Chapter 7: Product Decisions
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Chapter 8: New Product Development
1. Wingfield, N. (2012, January 25). Apple, aided by an iPhone Frenzy,doubles its quarterly profit. New York Times, p. B1.
2. Adams, R. (2010, April 27). Market validation: Why ready, aim, firebeats ready, fire, fire, fire, aim. Inc. Retrieved from www.inc.com/rob-adams/market-validation-new-book.html. Also see Schneider L.& Hall J. (2011, April 20). Why most product launches fail. HarvardBusiness Review, pp. 21�24 and Product failures: The underlying whysJanuary 20, 2012. Retrieved from www.crossinnovation.net/ci/blog/comments/product-failures-the-underlying-whys/
3. Grant Thornton (2009, October 21). Customers and in-house R&Dteams are the leading sources of innovation say U.S. Businesses.Retrieved from www.grantthornton.com; and Sloane, P. (2010, June16). Source of innovative ideas. Yahoo! Voices. Retrieved from http://voices.yahoo.com/sourcesinnovative-ideas-6185898.html
4. Abbott, A. (2011, February 8). Announcing the paypal mobile app chal-lenge winners! Retrieved from http://topcoder.com/home/x/2011/02/08/announcing-the-paypal-mobile-app-challenges-winners/;
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5. Jouret, G. (2009). Inside Cisco’s search for the next big idea.Harvard Business Review, September, pp. 43�45. GeoffLivingston.(2010, October 12). Real challenges to crowdsourcing for social good,Mashable. Retrieved from http://mashable.com/2010/10/12/social-good-crowdsourcing; and www.cisco.com/web/solutions/iprize/index.html. Accessed in August 2012.
6. Day, G. S. (2007). Is it real? Can we win? Is it worth doing? HarvardBusiness Review, December, pp. 110�120.
7. teslamotors (2012). Tesla Motors � This example is based on TeslaMotors and information obtained from www.teslamotors.com.Accessed in June 2012. Also see Motavalli, J. (2012). Why the Teslamodel X is a home run. Forbes, February 13. Retrieved from www.for-bes.com/sites/eco-nomics/2012/02/13/why-thetesla-model-x-is-a-home-run/
8. Greenberg, K. (2011). Brands take to the web for global reveals.MediaPostNews. Retrieved from www.mediapost.com/publications/article/148705/. Accessed on April 15, 2011.
Chapter 9: Packaging
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4. Chaneta, I. I. (2010). Marketing: Packaging and branding. Journal ofComprehensive Research, 8, 97�108.
5. Kotler, P., & Keller, K. L. (2009). Chapter 12: Setting product strategy.In Marketing management (pp. 317�343). ISBN: 81-203-3570-7.
6. Fuhrman, E. (2008). Putting primary packaging first. BeverageIndustry, 99(5), 34.
7. Casey, L. (2010). Sustainable packaging made frustration free.Packaging Digest, 47(8), 40�42.
8. Barchiesi, M. A., Castellan, S., & Costa, R. (2016). In the eye of thebeholder: Communicating CSR through color in packaging design.Journal of Marketing Communications, 1–14.
9. Barker, T., & Gimpl, M. L. (1982). Differentiating a service business:Why and how. Journal of Small Business Management, 20(2), 1�7.
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Chapter 10: Branding and Brand Management
1. Opoku, R., Abratt, R., & Pitt, L. (2006). Communicating brand per-sonality — Are the websites doing the talking for the top southAfrican business school? Journal of Brand Management, 14(½), 20�39.
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3. Keller, K. L., & Richey, K. (2006). The importance of corporate brandpersonality traits to successful 21st century business. Journal of BrandManagement, 14(½), 74�81.
4. Kotler, P., & Keller, K. L. (2005). Marketing management (12th ed.).New Delhi: Prentice Hall of India.
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7. Aaker, J. L. (1997). Dimension of brand personality. Journal ofMarketing Research, 34(3), 347�356.
8. Sudhakar, B., & Prabu, D. (2012, February). Social networks — Astudy on the influence and impact of networking sites in complexbuying decisions with special focus on the Indian adult segment. InEmerging trends in commerce and management: Challenges and strategiesin the global scenario (pp. 91�95). Trichy, India: Agasthiar Noolagam.
9. Jones, J. P. (1998). What is a brand? Building brand equity through adver-tisement. New Delhi: Tata McGraw Hill Publishing CompanyLimited.
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Chapter 11: Consumer Behavior and the Anatomy of a Brand
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Chapter 12: Service Marketing
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6. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic:Continuing the evolution. Journal of Academy of Marketing Science, 36,1�10.
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Chapter 13: Pricing Strategy
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Chapter 14: Integrated Marketing Channels
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Chapter 15: Integrated Marketing Communication
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2. Smith, P. R., Berry, C., & Pulford, A. (1999). Strategic marketing com-munications. London: Kogan Page.
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Chapter 16: Sales Force Management
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Chapter 17: Social Marketing and Social Business
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Chapter 18: Rural Marketing
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