$35purchase last year. 6.2%related to Halloween. - Visa...Halloween spending on Visa has risen every...

How Visa cardholders spend during the Halloween season * From costumes to candy to party decorations, U.S. consumers are spending more each year to fright and delight. Here, Visa’s network shows U.S. spending data collected from the last three Halloweens. Spooky Spending 4000 1234 5600 9010 10/31 FRANK N. STEIN Halloween spending on Visa has risen every year for the last 3 years. 2012 4.7% 5.5% 2014 6.2% 1 Includes Visa spend at gift card/novelty stores, used merchandise stores, fabric stores, clothing rentals, wig & toupee stores and craft shops. Halloween Spend % of Total October Retail Spending 1 2013 Halloween purchase transactions spiked by during the ﬁnal week of October 2014, compared to 2013. 29% Week 1 Week 2 Week 3 Week 4 Halloween’s biggest spenders are in Orlando, Philadelphia and Portland. Top 25 Cities for Halloween Spending 2 *Based on VisaNet, Clearing & Settlement data — U.S.-based Consumer Credit/Debit/Prepaid Face-to-Face transactions only — during the month of October, from 2012 to 2014, in speciﬁc Halloween-related categories that displayed a spike around Halloween compared to rest of the year: gift card/novelty stores, used merchandise stores, fabric stores, clothing rentals, wig & toupee stores and craft shops. 10M 7.7M 5.7M was the average amount spent on a Halloween purchase last year. $35 of all Visa retail spending in October 2014 was related to Halloween. 6.2% 2 Spending as a % of total retail spending on the Visa network in October 2014. Halloween weekly purchases increased steadily up to October 31st. Last Halloween, Visa shoppers spent the most at gift and card shops. 5M 6M 7M 8M 9M 10M 2012 2013 2014 TRANSACTIONS Used Merchandise Stores Artist/Craft Shops Fabric Stores Gift, Card, Novelty Stores Wig and Toupee Stores 8-10% 7-8% 5-6% 6-7% Denver Las Vegas Dallas 4-5% CHI Orlando 9.7% Portland 7.5% Seattle Phoenix St. Louis Tampa San Jose SF LA San Diego Detroit Atlanta River- side Houston Miami MPLS Boston Philly 8.2% DC Baltimore NYC Clothing/Rent/Costume/Uniforms AVERAGE TICKET SIZE $76 $54 $38 $35 $34 $26

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Transcript of $35purchase last year. 6.2%related to Halloween. - Visa...Halloween spending on Visa has risen every...

Page 1: $35purchase last year. 6.2%related to Halloween. - Visa...Halloween spending on Visa has risen every year for the last 3 years. 2012 4.7% 5.5% 2014 6.2% 1Includes Visa spend at gift

How Visa cardholders spend during the Halloween season*

From costumes to candy to party decorations, U.S. consumers are spending more each year to fright and delight. Here, Visa’s network shows U.S. spending data collected from the last three Halloweens.

Spooky Spending4000 1234 5600 9010

10/31

FRANK N. STEIN

Halloween spending on Visa has risen every year for the last 3 years.

2012

4.7%5.5%

2014

6.2%

1Includes Visa spend at gift card/novelty stores, used merchandise stores, fabric stores, clothing

rentals, wig & toupee stores and craft shops.

Halloween Spend% of Total October

Retail Spending

2013

Halloween purchase transactions spiked by

during the �nal week of October 2014, compared to 2013.

29%Week 1 Week 2 Week 3 Week 4

Halloween’s biggest spenders are in Orlando, Philadelphia and Portland.

Top 25 Cities for Halloween Spending2

*Based on VisaNet, Clearing & Settlement data — U.S.-based Consumer Credit/Debit/Prepaid Face-to-Face transactions only — during the month of October, from 2012 to 2014, in speci�c Halloween-related categories that displayed a spike around Halloween compared to rest of the year: gift card/novelty stores,

used merchandise stores, fabric stores, clothing rentals, wig & toupee stores and craft shops.

10M

7.7M

5.7M

was the average amount spent on a Halloween purchase last year.$35 of all Visa retail spending

in October 2014 was related to Halloween. 6.2%

2Spending as a % of total retail spending on the Visa network in October 2014.

Halloween weekly purchases increased steadily up to October 31st.

Last Halloween, Visa shoppers spent the most at gift and card shops.

10M

2012 2013 2014

TRANSACTIONS