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IPC MEDIA
QUESTION 3
IPC Media has a various range of magazine audiences. But it only has 1 music magazine in it’s portfolio, so I feel my magazine will fit the gap in their market. They represent Uncut magazine along with NME magazine which is one of the best-selling indie-genre magazines so if my magazine was on the market is could double up on the profit.
IPC is one of the leading publishers in the UK. It has a very diverse audiences with magazines from Yachts to Music. 60 % of iconic brands were produced by IPC. The website reaches an average of 20 million viewers per month which is great advertisement. I feel my magazine would gain a lot of publicity from the site alone.