350,000+ STRONG - Taste of Soul | Taste of Soul · Law Firm We invite you to join us in 2016! Taste...

350,000+ STRONG

LIVE ENTERTAINMENT

MUSIC & DANCE

GREAT FOOD

SINGING COMPETITION

SATURDAY OCTOBER 15 2016 ON CRENSHAW BLVD.

323.299.3800 www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla

10AM – 7PM

@tasteofsoulla

TasteofSoul,presentedbyBakewellMediaandcreatedbytheExecutivePublisher/OwneroftheLosAngelesSentinelNewspaper,DannyJ.Bakewell,Sr.,hasbecomethebestattendedandmostpopularFamilyFestivalinallofSouthernCalifornia.Lastyear,morethan350,000peopleattendedtheTasteofSoulFamilyFestival.

•  HealthScreenings•  Education•  JobRecruitment•  CommunityOutreach•  TrainingOpportunities•  AudienceSurveyOpportunities•  SingingCompetitions

OUR FAMILY FEST IVAL !

2016

TIME

ADMISSION

10:00am–7:00pmFREEtoAll

2015

ATTENDANCE

STAGES

350,000+

FOUR(4)LIVEMUSICSTAGES•  R&B(102.3KJLH)•  OldSchoolR&B(94.7The

Wave)•  StarQuest(foradults)/

StarQuestforKidsSingingCompetition

•  Gospel

LOCATION

AlonghistoricCrenshawBlvd.inLosAngeles,California(btwnStockerAve.andRodeoRd.;KingBlvd.btwnMcClungandMarlton)

COMMUNITY OUTREACH

OCT. SATURDAY

2016 15

“TasteofSoulwascreatedtohighlightthepositiveaspectsofAfricanAmericanlifeandtoencouragethe

enjoyment,respectandappreciationofourcommunityandeachotherinanatmosphereof

respect,peace,prideandpleasure.”DannyJ.Bakewell,Sr.

TasteofSoulFounder/Creator

www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla @tasteofsoulla

TEST IMONIALS

“It’soneofthemostenjoyablethingsIdoallyear.Whereelsecanyouhaveallofthe

communityturnout,family…it’saboutloveofcommunity,supportingourlocal

businesses.ItisreallyoneofthemostimportanteventsinallofLosAngeles.”

KAMALA HARRIS CaliforniaAttorneyGeneral

“We’vegottheverybestmusic,theverybestfoodandtheverybestpeopletogether.IlovethatfolkswholiveinSouthL.A.cometoit.IloveitevenmorethatthefolksoutsideofL.A.comehereandsay‘that’sacommunitythat’sonfire.’”

ERIC GARCETTI, 2015 CHAIR LosAngelesMayor

“TasteofSoulisthepremiereventoftheyeardedicatedtohighlightingtheculturalexperiencesofourcommunity.It’sanot-to-be-missedeventforthe

entirefamily.”

HERB WESSON, 2015 CHAIR LosAngelesCityCouncilPresident

“ThiseventepitomizescommunitybasedpolicingbyservingthepeopleofLosAngeleswithmembersofourcommunity.WehavedevelopedamodelnotjustforLosAngeles,butforalloftheUnitedStatestoutilizeastiesthatbindacommunityandnotdividethem.Ilookforwardtonextyear,andthenewandexcitingwayswewillgrow“with”thecommunity

weserve.”

SERGEANT RANDY RANGEL LosAngelesPoliceDepartment

www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla

“Ithinkthisisjustabeautifulandstunningevent.Thisisthewayweliketodothings.ThankyoutoDannyandeveryonefor

makingmeapartofthis,officially.I’mapartofthiseveryyear,regardless,butusuallyfromthecrowd.Thisisaperfectwayto

spendaSaturday.”

QUEEN LATIFAH 2014CelebrityChair

@tasteofsoulla

“Muchlikeastreetfair,folkscometogetherfromacrossourgreatcitytotheCrenshawcorridorandsurroundingSouthL.A.neighborhoods.It’sagreatwaytoconnectourdiversecommuniAesthroughfoodprovidedbylocalrestaurantsandeateries,featuredentertainmentfrompopularentertainers&musicarAsts,andlocaltalent,andanarrayofmerchandiseforsaleatvendors’booths.”

CURREN PRICE, 2015 CO-CHAIR LosAngelesCityCouncilmember

“TasteofSoulisanexcepAonaleventintheheartoftheCrenshawcommunitythatcelebratesfamily,musicandyes–deliciousfood.Whetheryourtasterangesfromburgerstobarbeque,

gumbooragourmetsalad,theTasteofSoulisalwaysawonderfulexperience.”MARK RIDLEY-THOMAS, 2015 CHAIR

LosAngelesCountyBoardofSupervisors,2ndDistrict

“I'mproudthatCrenshawhasthelargeststreetfairinthecity,andnowoneofthelargestinthenation!PasadenahastheRoseParade,HollywoodhastheChristmasParade,onthecoasttheyhavethe

FestivalofBoats,andinourcommunity,wehavetheTasteofSoul!”MARQUEECE HARRIS-DAWSON, 2015 CHAIR

LosAngelesCityCouncilmember

Forthepast10years,theverybestofourcommunityandtheCityofLosAngeleshavebeenondisplayattheTasteofSoul!

LosAngelesPoliceDepartmentLosAngelesFireDepartment

A COMMUNITY FAMILY EVENT

EricGarcetti HerbWessonMarkRidley-ThomasMarqueeceHarris-Dawson

LosAngelesMayorLACityCouncilPresidentLACountySupervisorLACityCouncilMember

KarenBassCurrenPriceIsadoreHallPatHarveyReggieJones-SawyerAutumnBurkeGeorgeMcKennaIvie,McNeill&Wyatt

CongresswomanLACityCouncilMemberSenatorKCBS-Channel2AssemblymemberAssemblymemberLAUSDDistrict1LawFirm

We invite you to join us in 2016!

TasteofSoulwasattendedby350,000women,men,students,children,celebritiesanddignitariesfromalloverSouthernCaliforniaandacrosstheUnitedStates.

OCT. SATURDAY

2016 15

CHAIRS

Co-CHAIRS

SPECIAL PARTNERS

Chairs/Co-ChairsPHOTO


2015 SPONSORS & SUPPORTERS

PREMIERE SPONSORS

PARTNERS

PROUD SPONSORS


®

@tasteofsoulla

MEDIA PARTNERS & SPONSORS

OCT. SATURDAY

2016 15

TasteofSoulreceivedunparalleledlocalandSouthernCaliforniamediacoveragefromourradiopartnersandsix(6)networktelevisionchannelsfromMid-SeptemberthroughOctober.

Broadcast media took us Statewide!

RADIO

TELEVISION

RadiokeptLosAngelesinformedaboutTasteofSoul.TheypresentedTasteofSoulinformationacrosstheirairwavesfordailyleadinguptotheevent.

TelevisionpromotedtheTasteofSoulontheirdailystationprogramming,senton-airpersonalitiestospendthedaywithusandhadLIVEcoveragefromtheTasteofSoulonSaturday,October17,2015.


ENTERTAINMENT

FUNFOODLOVE


COMMUNITY OUTREACH

HealthEducationJobRecruitingHousingAudienceSurveyOpportunitiesSafety


PRINT & ONLINE OPPORTUNIT IES

OCT. SATURDAY

2016 15

LosAngelesSentinel

@thelasentinel @tasteofsoulla

TASTEOFSOULSOCIALMEDIA


@lawattstimes

L.A.WattsTimesWeekenderTasteofSoulL.A.

www.lasentinel.net

TOSMobileApp

www.lawattstimes.com

INTWOMONTHS

www.tasteofsoulla.org

•  Eight(8)weeksofprintads•  Eight(8)weeksofarticles

•  Eight(8)weeksofwebads•  Eight(8)weeksofe-blasts

•  Eight(8)weeksfacebookposts•  Eight(8)weekstwitterposts

OwnedbyBakewellMedia,TheLosAngelesSentinelistheprincipalorganizerofTasteofSoul.Itisan80-year-oldAfricanAmericanNewspaperandwell-respectedleaderoftheNationalNewspaperPublishersAssociation(NNPA)ofwhich,DannyJ.Bakewell,Sr.isChairmanEmerituswithamembershipof200blacknewspapersnationwide.

TheLosAngelesSentinelandtheL.A.WattsTimesWeekender(BakewellMediaNewspapers)promoteTasteofSoulto350,000BlackLosAngelinoseveryweekpriortotheevent(August-October)

*Note:8weekac-va-oncon-ngentonearlysponsorshipcommitment

@tasteofsoulla

GREAT MARKET ING OPPORTUNIT IES

INONEDAYTasteofSoulwillgiveyourcompanytheabilitytobrandyourproducttomorethan350,000Blackconsumers!Ages:0-17=23%;18-34=24%35-65=41%;65+=12%

TasteofSoulwillgiveyourcompanytheabilitytosellyourproducttomorethan80percentofLosAngeles’Blackpopulation!Female:53%Male:47%

TasteofSoulwillaffordyourcompanytheabilitytoconnectandpresentitsproductstoaBlackLosAngelesconsumermarketthathasabuyingpowerof$34.5billion.

Source:USCENSUSBUREAU2010,AfricanAmericanDemographics,LosAngelesCounty,California


“WeloveTasteofSoul.TasteofSoulhasaffordedustoincreaseourincomebya

substan-alamountandhasincreasedeachyearthatwehavepar-cipated.There

isn’taneventinSouthernCaliforniathat

hasthenumberofaEendees,entertainment,funandorganiza-onthat

TasteofSoulhas.”

-KennethBoone,BoonesFabulousFish,6-yearTasteofSoulvendor

OUTDOOR OPPORTUNIT IES

OCT. SATURDAY

2016 15

CorporateflagsignageareplacedonstreetlightpolesalongCrenshawBlvd.betweenKingBlvdandRodeoRd.(44,487AverageDailyTrafficVolume)Source:CBRE

FLAG SIGNAGE

TOSbillboardsareplacedthroughouttheLosAngelesareaalongheavilytraveledthoroughfares.(LAandLACounty–upto282k+DailyEffectiveCirculationeach)Source:ClearChannelOutdoor

BILLBOARDS

*Outdoorelementscontingentonsponsorshiplevel.


15

TasteofSoulNewspaperRackCard

@tasteofsoulla

COMMUNITY SERVICE OPPORTUNIT IES

Mothers In Action, Sabriya’s Castle of Fun Foundation & AAUC

(Non-Profit Partners)


2015 TOS Scholarship Winners

v  AlecBailey,UCLAv  MichaelAllen,MorehouseCollegev  MeganCopeland,LoyolaMarymount

Universityv  DiandraDillon,SmithCollegev  MousaelLouis,USCv  CymoneMack,UniversityofCalifornia

Berkeleyv  EmilyMoore,UCDavisv  SerenityReid,HistoricalBlackCollege/

Universityv  CalebSmith,DartmouthCollegev  BrianaTucker,UniversityofNotreDamev  AshleyWilliams,UCLAv  AlexandreTorres,CaliforniaStateUniversity

LongBeach

We are proud to announce the creation of our non-profit Taste of Soul Healthy Living and Education Foundation, Inc.

BakewellMedia’sTasteofSoulhasgrownintothelargeststreetfestivalinSouthernCaliforniawithhugesupportfromourcommunity,particularlylocalfamilies.Asathankyouforthecontinuoussupportandourbeliefinthebettermentofourchildrenthrougheducation,TasteofSoulpartnerswitheventsponsorstograntTasteofSoulscholarshipstocollege-boundHighSchoolseniors.

Taste of Soul Scholarships

“I want to thank you for believing in me and for awarding me this scholarship. This scholarship will put me one step closer to

achieving my dreams.” - Diandra Dillon, Smith College

TOS MOBILE APP OPPORTUNIT IES

OCT. SATURDAY

2016 15

*MOBILEAPPBENEFITSINCLUDEDIN2016SPONSORPACKAGES25KANDABOVE


TOS MOBI LE APP 2015 S TAT I S T ICS I n one week…

•  CompanymentionsinPUSHmessaging

•  CompanymentionsinMobileApp-centeredoutreachcampaigns

•  CompanymentionsinAppdownloadcollateral

•  ExclusiveinteractiveSponsorlistings

•  Prominentlogodisplayonappdownloadbanners

•  Appphotorecapsponsorship

•  Sponsorshipofapp-basedgiveaways

•  Appdownloadpotentialofover350,000TasteofSoulattendees,fansandfollowers

•  Deepuseranalytics.Knowhowmanyusersareviewingsponsoredfeatures

•  Multiplepointsofuserdatacollection

²  Push messaging held an open rate of greater than 95% within 15 minutes of receipt

²  Over 26,000 unique visits during the managed campaign ²  12,000 unique visits to the most popular feature ²  More than 3,500 downloads

GET CONNECTED

•  AboutTasteofSoul

•  TasteofSoulCookbook

•  Partners/Sponsors

•  FoodVendors/Non-FoodVendors

•  FestivalMap

•  Where’sMyCar!

MOBILE APP DIRECTORY & MAP

*MOBILEAPPBENEFITSINCLUDEDIN2016SPONSORPACKAGES25KANDABOVE

MobileAppPHOTO

MobileAppPHOTO

BakewellMediaYouthAmbassadorsandvolunteersfromcommunitycollegesservedasSocialMediaoutreachcoordinatorsfortheeventpassingouteventguides,promotingtheTasteofSoulmobileappandencouragingattendeestoconnectwitheventsocialmedia.

ConnectingSocialMediaOutreach

TOS Youth Ambassadors

Mobile App Features


TOS VIP RECEPT ION & COURTESY TENT

OCT. SATURDAY

2016 15

The2015TasteofSoulVIPReceptionsponsoredbyBuickwasheldattheCaliforniaAfricanAmericanMuseum.Approximately300VIPguests(Chairs,Co-Chairs,Corporatesponsorsandpartnersenjoyedandeveningofgreatfood&entertainment.

VIP Reception (Sponsored by Buick in 2015)

OnsiteattheTasteofSoulFestival,VIPguestsandcorporatepartnersarewelcometoeat,drinkandpartyinsidetheVIPCourtesyTent,whichwassponsoredbyToyotain2015.

VIP Courtesy Tent (Sponsored by Toyota in 2015)


PremiereTOSVIPRecep-onSponsor,Buick


TOSMEDIAWEEK

@tasteofsoulla

TasteofSoulreceivesmediacoverageaweekleadinguptotheeventonvariousmediapla\ormssuchasCBS2/KCAL9,ABC7,XMSpeedy’sCorner,RadioFREE102.3KJLH,94.7TheWAVE,KNBC4,KTLA5,&FOX11.

BLACK BUYING POWER S o u r c e : “ A f r i c a n - A m e r i c a n C o n s u m e r s : T h e U n t o l d S t o r y ” b y N i e l s e n , 2 0 1 5 T O S S p o n s o r


AfricanAmericanswithhouseholdincomesof$100,000+hada123%higherbasketringpertripof$37.35inconvenientstorescomparedtonon-HispanicWhitesofthesameincomelevel.

Blacksspendoftheirannualretaildollarsonstorebrands,otherwiseknownasprivatelabelitems.

Smartphone Use

Android

73%

27%iPhone

AfricanAmerican

SmartphoneUse

78%

African

American22%

Total

Popula-on

Smartphone

Ownership

SmartphoneshavebecomeawayoflifeformostAmericans,andAfrican-AmericanshaveconAnuedtooutpacethetotalpopulaAonwithsmartphoneownership.

Formoreblackbuyingpowerstatisticsreadboth2014&2015NielsenReports:http://www.nielsen.com/us/en/insights/reports/2013/resilient--receptive-and-relevant.htmlhttp://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2015-reports/african-american-consumer-untold-story-sept-2015.pdf

OCT. SATURDAY

2016 15

Spending Power

18%

@tasteofsoulla

AfricanAmericanhouseholdsearningover$200,000increasedby138%comparedtoatotalpopulaAonincreaseof74%.

ThepercentageofBlackhighschoolgraduatesenrolledincollegejumpedto70.9%from59.3%in2013,exceedingtheenrollmentrateofWhites(67.3%),accordingtotheU.S.BureauofLaborStaAsAcs.

SATURDAY OCTOBER 15 2016

323.299.3800 www.tasteofsoulla.org Facebook.com/tasteofsoulla @tasteofsoulla

THE LOS ANGELES SENTINEL c/o TASTE OF SOUL

3800 CRENSHAW BLVD.

LOS ANGELES, CA 90008

10AM – 7PM

@tasteofsoulla

11th Anniversary

350,000+ STRONG - Taste of Soul | Taste of Soul · Law Firm We invite you to join us in 2016! Taste...

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