(34)Reetika Singh

8/12/2019 (34)Reetika Singh

1/16

ReetikaSinghRoll No:34

TYBMS


2/16

Supply chain management

Introduction

Supply chain management (SCM) is the management of the flow of goods.

It includes the movement and storage of raw materials work-in-processinventory, and finished goods from point of origin to point of consumption.

Interconnected or interlinked networks, channels and node business are

involved in the provision of products and services required by end

customers in a Supply chain management has been defined as the "design,

planning, execution, control, and monitoring of supply chain activities withthe objective of creating net value, building a competitive infrastructure,

leveraging worldwide logistics, synchronizing supply with demand and

measuring performance globally.


3/16

Objectives of SCM

The best supply-chain management programs display certain common

characteristics. For one, they focus intensely on actual customer demand.

Instead of forcing into the market product that may or may not sell quickly

(and thereby inviting high warehousing costs), they react to actual customer

demand. And by doing so, these supply-chain leaders minimise the flow of

raw materials, finished product, and packaging materials at every point in

the pipeline.


4/16

Presentation of SCM

Creation era

Integration era

Globalization era

Procurement process

Manufacturing flow management process


5/16

Analysis & Intepretation Data

Planning

Sourcing

Making Delivering

Handling returns


6/16

SCM Today

Supply Chain Management has a firm hand on all aspects of physical

distribution and materials management. Seventy-five percent or more

of respondents included the following activities as part of their

company's

Supply Chain Management department functions:

Inventory management

Transportation service procurement

Materials handling

Inbound transportation

Transportation operations management

Warehousing management


7/16

SCM Tomorrow

The future for Supply Chain Management looks very bright. This year, as

well as last year, two major trends are benefiting Supply Chain

Management operations.

These are Customer service focus

Information technology

Successful organisations must be excellent in both of these areas, so the

importance of Supply Chain Management and the tools available to do the

job right will continue to expand.


8/16

Benefits

Supply chain management's ability to affect profitability and shareholder

value should come as no surprise. They include:

Profitable growth

Working capital reduction

Cost minimization


9/16

Reverse Supply Chain

Reverse logisticsis the process of managing the return of goods. It is also

referred to as "aftermarket customer services". Any time money is taken

from a company's warranty reserve or service logistics budget, one can

speak of a reverse logistics operation.
http://en.wikipedia.org/wiki/Reverse_logisticshttp://en.wikipedia.org/wiki/Reverse_logisticshttp://en.wikipedia.org/wiki/Reverse_logisticshttp://en.wikipedia.org/wiki/Reverse_logistics


10/16

Application

Where the technique has been applied?

Japanese companies have been forerunners to implement quality check

procedures directly into the manufacturing and assembly process. The

objective was to finish each single process step without defects thereby

ensuring that following processes are not disturbed.


11/16

Supply Chain Process

As we know supply chain is the back bone of any industry. A supply chain

consist of all parties involved directly or indirectly in fulfilling a customer

request. The supply chain management includes not only the manufacturer

or supplier part but also transporter, warehouse, and customer part. In retailespecially supply chain begins with the customer and his or her need for the

product. In retail supply chain involved in receiving and filling a customer

request.


12/16

Role of marketing in SCM

The concept of supply chain management originated in the logistics

literature and logistics has continued to have a significant impact on the

concept. The strong influence of logistics in the process of conceptualizing

SCM seems to be caused by the weight given to inventory reduction and

stock availability issues as the objectives of the implementation of SCM.

The purpose of this topic however is to highlight the role of marketing in

the implementation of SCM. The approach taken is to review several

important concept in the discipline of marketing-the marketing concept, a

market orientation, and relationship marketing, as well as the American

marketing association definition of marketing to explore the key linkages

between marketing management and supply chain management.


13/16

Sales function in SCM

The role of the contemporary salesperson is changing dramatically and in

many situation the old models of selling are simply outdated, ineffective,

and counterproductive to supply chain management goals and objectives.

Although most sales organization focus on prepurchase activities supply

chain partners focus on managing relationship and conducting postpurchase

activities to enhance supply chain performance. The sales force is well

positioned to implement, facilitate, and coordinate and many supply chain

management activities. In short the supply chain sales forces should be

involved with any supply chain activities that goes beyond organizationalboundaries.

Able to communicate effectively and work together on supply chain

management.


14/16

Role of Logistics in SCM

Capitalizing on these opportunities requires the ability tobuild alliances within and between firms, a commitment to planning

and integrating information flows, and the ability to measureperformance to guide the improved design of the logistics system

and supply chain processes. The importance of the supply chain

managersability to leverage logistics competencies will increase in

the future.


15/16

Information System

Information sharing is important when integrating the supply chain. At the

ultimate level of integration all members links in the supply chain are

continuosly supplied with information in real time. Information is such avital part of supply that the Council of Logistics Management incorporates

information in its definition of logistics as the part of the supply chain

process that plans, implements and control the efficient flow and storage of

goods services and related information from the point of origin to the point

of consumption.


16/16

Thankyou

(34)Reetika Singh

Documents

Transcript of (34)Reetika Singh