33 Things tha I learn how art director
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Transcript of 33 Things tha I learn how art director
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3. Never stop feeding your mind.
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1. Books Kinokuniya www.kinokuniya.com
2. Magazines Directory www.directnewideas.com
3. Sites & Blogs Direct Daily www.directdaily.com
3. Never stop feeding your mind.
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6.Dontpolish turds. Move on.
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7.Does it smell?
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Smell
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Sight
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Touch
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Sound
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Taste
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Touch, smell and sight
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9.Work with the best. And let them do their best.
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11.Take the time to learn origami.
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Singapore
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USA
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15.Grids are good.
The Divine Proportion and the theory of composition
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PHi The Golden Section
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16. Love type, and learn how to care for it.
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16. Love type, and learn how to care for it.
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17. Join the design community
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20. Inspiration
is all around
you.
Keep it safe.
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21.If it looks right. It is right.
Robert Waters
Find a different view.
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22. Colour is your secret weapon.
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vibration
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motion
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emotion
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22. Learn the rules. And then how to break the rules.
But dont do this.
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Illegible body copy
Poor photography
Crowed layout
Dominant branding Confused CTA
Over use of colour Negative headline
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24.Have another creative outlet.
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25.Keep an eye on the very best in online design.
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26.Avoid these visual cliches.
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The exception
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The exception
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The exception
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27. Who saw Annie? ANNIE LEIBOVITZ: A PHOTOGRAPHERS LIFE 1990 2005
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28. Always have the product on your desk.
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29.Dont be afraid of white space.
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30. Follow the leaders.
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31. What to show Don.
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1. Be on time, be enthusiastic and positive. Be yourself.
2. Your Book: Begin with a great idea and end with an even better one.
3. Youre an Art Director, Presentation is very important. Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience)
4. BE BRUTAL: Three great ideas, always beats thirty three average ones.
5. Turn great ideas, into great campaigns.
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6. Show a good range of work. Multi channel and brands.
7. Always adapt your book for your audience and rehearse your presentation. (It really helps)
8. Show at least one fully art directed campaign.
9. Talk about your creative interests outside of advertising.
10. Listen carefully to all the feedback and advice. Act on the pieces that feel right or you
keep getting.
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32. Never forget.
Big ideas are your last legal means of an unfair creative advantage.
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33.Love your job.