33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de...
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33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001
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Transcript of 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de...
![Page 1: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/1.jpg)
33 rd FIPP World Magazine Congress
Editorial concepts: new formulas for success
Juan Caño Rio de Janeiro 24 April 2001
![Page 2: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/2.jpg)
I am a miner in search for a golden niche
![Page 3: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/3.jpg)
Innovation seldom comes fromR+D, but from the market
![Page 4: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/4.jpg)
Meet market needs
![Page 5: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/5.jpg)
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![Page 7: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/7.jpg)
Vertical segmentation
![Page 8: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/8.jpg)
Horizontal segmentation
![Page 9: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/9.jpg)
![Page 10: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/10.jpg)
Hachette Filipacchi Spain
Casa DiezDeViajesQuoElleElle DecoRagazzaCrecer FelizTPSuperteleTeleindiscretaTelenovelaDiez Minutos¡Qué me Dices!Car and DriverEmprendedoresFotogramasQué Leer
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• Service
• Explanation
• Inspiration
• Value for money
![Page 12: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/12.jpg)
Do not make the magazine you love
but rather
love the magazine you make
![Page 13: 33 rd FIPP World Magazine Congress Editorial concepts: new formulas for success Juan Caño Rio de Janeiro 24 April 2001.](https://reader036.fdocuments.net/reader036/viewer/2022062500/5665b45a1a28abb57c90c954/html5/thumbnails/13.jpg)
Magazines which leave a mark