32a6big Bazaar Sumanto

8/6/2019 32a6big Bazaar Sumanto

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A Report onOrganizational Study

carried out at Big Bazaar,Bangalore.

Is se sasta aur accha kahin nahi !

By:- Sumanto Sharan

RIMS, Bangalore



Welcome to

Is se sasta aur accha kahin nahi !

By:- SumantoSharan

MBA-

AB9040Ramaih institute of Mana ement Studies



Type : HypermarketFounded : 2001Headquarters : Jogeshwari, Mumbai

Industry : RetailProducts : Department, GrocerystorePromoter : Kishore BiyaniParent : Pantaloon Retail IndiaLtd.Punch line : “Is se sasta aur accha

kahin nahi !”



Big Bazaar is a chain of department stores in Indiacurrently with 120 outlets. It is owned by PantaloonRetail India Ltd, Future Group. It works on the same

economy model as Wal-Mart and has been successfulin many Indian cities and small towns. The idea waspioneered by entrepreneur Mr. Kishore Biyani, the CEOof Future Group. Currently Big Bazaar stores arelocated only in India. It is the fastest growing chain of department stores and aims at having 350 stores by2010.Big Bazaar is the destination where you getproducts available at prices lower than the MRP,setting a new level of standard in price, convenience

and quality.



Big Bazaar is not just anotherhypermarket. It caters to every need of your family.Where Big Bazaar scores over other stores is its valuefor money proposition for the Indian customers.

At Big Bazaar, you will definitely get thebest products at the best prices - that’s what weguarantee. With the ever increasing array of privatelabels, it has opened the doors into the world of

fashion and general merchandise including homefurnishings, utensils, crockery, cutlery, sports goodsand much more at prices that will surprise you. Andthis is just the beginning. Big Bazaar plans to add

much more to complete your shopping expereince.



“To Deliver Everything, Everywhere, Every time, to Every Indian

Customer in the most profitable manner.” One of the core values at Future Group is, ‘India ness’ and itscorporate credo is – “Rewrite rules, Retain values.”

Vision

We share the vision and belief that our customers andstakeholders shall be served only by creating and executing

future scenarios in the consumption space leading to economicdevelopment.

We will be the trendsetters in evolving delivery formats,creating retail realty, making consumption affordable for all

customer segments

Mission



Indianness : confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble

in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge andinformation.

Valuing and Nurturing Relationships: to build long termrelationships.

Simplicity & Positivity: Simplicity and Positivity in our thought,business and work.

Adaptability: to be flexible and adaptable, to meet newchallenges.

Flow: to res ect and understand the universal laws of nature.

Core Values



Most Admired Retailer of the year: Hypermarket - BigBazaar-2009

Indian Retail Forum Awards 2008

The INDIASTAR Award 2008

Retail Asia Pacific 500 Top Awards 2008

Coca-Cola Golden Spoon Awards 2008

The Reid & Taylor Awards For Retail Excellence 2008

Platinum Trusted Brand Award Images Retail Award 2005,06

Awards and Recognition



Man Behind Big Bazaar

Kishore Biyani is the ManagingDirector of Pantaloon Retail (India)Limited and Group Chief ExecutiveOfficer of Future Group.

He was born in August 1961.Kishore founded Pantaloons in 1997onsiders ‘Indianness’ as the core valuedriving the group

Mr. Kishore has won followingawards and honors:

2006 Ernst & Young Entrepreneur of the Year award. 2006 Lakshmipat Singhania - IIM Lucknow

Kishore Biyani



Living RoomBed RoomKitchenDinningRoomsKids RoomBeen BagsPaintingsDecorativeItems

Product Mix Cont…



The tag-line is “Is se sasta aur accha aur kahin nahi” . They work on the model of economicsof scale. There pricing objective is to get “Maximum Market Share”. The various techniques

used at Big Bazaar are: -

•Value Pricing (EDLP - Every Day Low Pricing): Big Bazaar promises consumers the lowest

available price without coupon clipping, waiting for discount promotions, or comparison

shopping.

•Promotional Pricing : Big Bazaar offers financing at low interest rate. The concept of

psychological discounting (Rs. 99, Rs. 49, etc.) is used as promotional tool. Big Bazaar also

caters on Special Event Pricing (Close to Diwali and Durga Pooja).

•Differentiated Pricing : Time pricing, i.e., difference in rate based on peak and non-peakhours or days of shopping is also a pricing technique used in Indian retail, which is

aggressively used by Big Bazaar.

• Bundling : Selling combo-packs and offering discount to customers. The combo-packs add

value to customer.

Price



Psychological Pricing



Value & Time Pricing



• Big Bazaar stores are located in 50 cities with 116 outlets. Big Bazaar has presence

in almost all the major Indian cities. They are aggressive on their expansion plans.

Place

INDIAN •Number of outlets –116.

•Located in main city– tier I& tier city II.

•Area 10,000 sq ft –1,20,000 sq ft.

•High street area of city.

•Approachabledestinations.



Promotion

Big Bazaar started many new and innovative cross-sell and up-sell strategies in

Indian retail market. The various promotion techniques used at Big Bazaar include

“saal ke sabse saste teen din” , Future Card (the card offers 3% discount), Shakti

Card, Wednesday bazaar.etc,.

Brand Endorsement by M. S. Dhoni, Exchange Offer - ‘Junk Swap Offer’, Point-of-Purchase Promotions.

Advertising has played a crucial role in building of the brand. Big Bazaar

advertisements are seen in print media, TV, Radio (FM) and road-side bill-boards.



Promotion



P

RO

MOT

IONA

L

OFFER

S



PROMOTIONAL



They are one of the key assets for any organization. The salient features of staff

of Big Bazaar are: -• Well-trained staff, the staff employed by Big-Bazaar are well-suited for modern

retail.

• Well-dressed staff improves the overall appearance of store.

• Employees are motivated to think out-of-the-box. Retail sector is in growth

stage, so staff is empowered to take innovative steps.

• Employs close to 10,000 people and recruits nearly 500 people every month.

• Use of technology like scenario planning for decision making.

• Multiple counters for payment, staff at store to keep baggage and security

guards at every gate, makes for a customer-friendly atmosphere.

People



Well trained staff; Appearance; Empowered

individual;

Encouraged to thinkout of box

Example- VedPrakash Araya (Chief Operating) officer,Sanjib Agrawal(HeadMarketing)

People



Physical Evidence

It deals with the final deliverable or the display of written facts. This includes the

current system and available facilities.



Low

Service

HighServic

e

Lowprice

Highprice

Positioning



SALES

Life cycle of Big Bazaar



Functional Departments of

Human Resource Dept.Finance Dept.

Marketing Dept.

Logistics Dept.Sales Dept.

Customers Service Dept.

Administration Dept.



WHAT IS HUMAN RESOURCE



WHAT IS HUMAN RESOURCEMANAGEMENT?

The effective use of people to achieve bothorganizational and individual goals. It is actually effectiverecruitment, selection, development, compensation, andutilization of human resources by organizations.

Before few years HR manager was only

black box. Their role wasmore closely aligned withpersonnel andadministration functions.

• Potent• Recruiting• Hiring• Training• OrganizationDevelopment• Communication

New H R Role

CoachingPolicyRecommendationSalary and Benefits

Team BuildingEmployee RelationsLeadership

K f ti



Key functions

Human resource management serves these key

functions:•Recruitment & Selection• Training and Development (People orOrganization)

•Performance Evaluation and Management•Promotions•Redundancy•Industrial and Employee Relations•Record keeping of all personal data.•Compensation, pensions, bonuses etc in liaisonwith Payroll•Confidential advice to internal 'customers' inrelation to problems at work

•Career development

Bi B P l



Big Bazaar PeopleManagement System

Big Bazaar People management system is built on 5pillars of people based growth:

Culture Building

Performance Management through BalancedScore Card People Processes Management Processes Leadership Excellence



BAZAAR

The HR department of Big Bazaar is very dynamic.Employees are the biggest strength and asset of anyorganization and the HR dept realises this very well.

This is very evident from the way the HR departmenthandles all its employees. They take utmost care to select, train,

motivate and retain all the employees. programmes for all Theyhave continuous developmental the employees. Currently BigBazaar Hebbal (Bangalore) is employing 150 full time and 60part time employees. There are two shifts for the employees. The first shift employees arrive at 10AM in the morning andleave at 7.30 in the evening, while the second shift employeesreport at 12.30 in the afternoon and leave at the time of Storeclosing (10pm).

For any HR activity one of the major activity is recruitmentof the employee. The following are the main sources through

which Big Bazaar recruit it employees.

a) Consultancy Services: For top level management



a) Consultancy Services: For top level management,

employees are recruited through private consultants. They areusually appointed as Departmental Managers.

b) Walk-ins: This is the main source through which Big Bazaarrecruits its employees. People seeking job usually themselvesapproach the HR department for job vacancy. Employees usuallyselected from this source are appointed at the entry level as teammembers.

c) Employee Referrals: This is the other main source through

which employees are selected. Candidates who have given theirprevious employer as referrals are first interviewed and from theirprevious employer, opinion is taken about their behavior and

performance in the job. If they receive a positive opinion from theirprevious employer they are selected.

d) Campus Recruitment: Young people bring new ideas and

fresh enthusiasm. Therefore Big Bazaar visits some of the reputededucational institutions to hire some of the most talented and

promising students as its employees. Selection Procedure The

n erv ew: or en ry eve o s, e can a es are n erv eweby a HR person They are asked a few basis questions about their



by a HR person. They are asked a few basis questions about theireducation, previous work experience if any, languages known etc. This is done to evaluate the candidate’s ability to communicatefreely and also other skills.

ii) Psychometric Tests: For higher and top level jobs,candidates are asked to answer a few questions which basicallytest their sharpness, analytical ability, ability to handle stress,presence of mind etc. This is done as Managers are required towork under stress all the time and still maintain a cool head tomake some vital decisions.

iii) Group Discussion: In campus recruitment students areinvolved in a Group Discussion, where they will be given a topic

on which the group has to deliberate, discuss and arrive at asolution or a decision which is accepted by the whole group.Along with the G D they are also given a written aptitude test.

Finally a formal interview will be conducted toassess the overall skills of the student.

Ind ction



Induction

New employees selected will be given a 13 day induction

and training program. They will be given information about thecompany’s business, different departments etc. They will beinformed of their roles, duties and responsibilities. They will alsobe informed about the HR policies and rules of the company.

The new employees will be on probation for a period of 6months. After this period the HR period along with thedepartment manager will review the performance of theemployee. If the employee’s performance is good andencouraging, the employee’s services will be confirmed.

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Compensation & Rewards

The employees are rewarded suitably with attractive pay packages.

The salary of an employee includes basic pay. HRA, specialallowance, PF,ESI, Mediclaim etc.

Annual bonus will be given at the time of Diwali.

The employees and their dependents are also entitled for medicaltreatment in recognized hospitals with cashless hospitalization withwhom the company has tie-ups.

If a hospital is not recognized, the amount spent by the employeewill be reimbursed.

Along with these all the employees are given a cardknown as ‘Employee Discount card’ (EDC) through which they canbuy any product at Big Bazaar at a special discount of 20-30 %.



Training & Development



Future group has its own training division for all its

employees, known as ‘Future Learning & Development Limited’(FLDL). All the employees are given training for 20 days in a yearspread over different periods.

‘Gurukul’ which is a part of FLDL gives training to all theemployees on various skills like team work, dedication disciplineimproving customer service etc to make them moreknowledgeable and productive

Training & Development



We strive to foster a feeling of well-being in our

employees through care and respect, we have several structuredprocesses including employee mentoring and grievancemanagement programmes which are intended to facilitate afriendly and cohesive organisation culture. Off-site activities areencouraged improve inter-personal relationship. We alsoacknowledge the efforts exerted by our employees by organisation

an annual celebration called ‘Pantaloon Day’ where we recognizeemployees who have shown exceptional talent, sincerity anddedication. We have implemented an employee suggesstionprogramme called ‘Prerna’ where in the employee can give theirsuggestions. Every quarter the best suggestion received per zone

per format is awarded prize called “Golden Cap”.

Internal controls and Risk Management

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Internal controls and Risk Management

The company uses the services of Ernst & Young for process auditand risk management and the scope of their work covers all thecompany’s formats i.e. Pantaloons, Big Bazaar, Food Bazaar and Factory

Outlet. The objectives are to:• Gain an understanding of the various Business Processes• Identify the strengths and weaknesses in the existing systems andprocedures.• Review use of technology in the function

• Identify key business process risks and review the adequacy of thecontrols and mitigate them.• Test the effectiveness of controls the most significant risks and providerecommendations to improve controls.• Identify potential areas for improving process efficiency• Broadly develop on improvement portfolio and raise the level of awareness of how business is impacted by inadequately controlled risksinherent in the business process.

Internal audit of our each store is also undertaken by anindependent audit firm on monthly/quarterly basis.

WHAT MOTIVATES EMPLOYEES?



WHAT MOTIVATES EMPLOYEES?

The main issue that every manager talks about relating to his

employee is, that he might have better-motivated employee. In Big Bazaarthe scenario is different. Here employees are motivated through variousways and some of the ways are discussed below.

• Feeling “in” on things.

• Good wages.

• Good working conditions

• Job security

• Full appreciation of work that is done

• Tactful disciplining

• Employer loyalty to employees

• Interesting work

• Promotion and growth in the organization



At Pantaloon Retail Empowerment is what you acquire and



At Pantaloon Retail, Empowerment is what you acquire andFreedom at Work is what you get. We believe our most valuable assets areour People. Young in spirit, adventurous in action, with an average age of 27 years, our skilled & qualified professionals work in an environmentwhere change is the only constant.Powered by the desire to create path-breaking practices and held togetherby values, work in this people intensive industry is driven by softer issues.In our world, making a difference to Customers’ lives is a Passion andperformance is the key that makes it possible. Out of the Box thinking hasbecome a way of life at Pantaloon Retail and living with the change, a

habit. Leadership is a value that is followed by one and all at PantaloonRetail. Leadership is the quality that motivates us to never stop learning,stretching to reach the next challenge, knowing that we will be rewardedalong the way. In the quest of creating an Indian model of retailing,Pantaloon Retail has taken initiatives to launch many retail formats thathave come to serve as a benchmark in the industry. Believing in leadership

has given us the optimism to change and be successful at it. We do notpredict the future, but create it.At Pantaloon Retail you will get an opportunity to handle multipleresponsibilities, and therein, the grooming to play a larger role in thefuture. Work is a unique mix of preserving our core Indian values and yetproviding customers with a service, on par with international standards .

At Pantaloon you will work with some of the brightest people from differents heres of industr . We believe it’s a lace where ou can live our



We have devised a model called CEM- Customer Experience

Management Model to measure customer satisfaction in our stores. TheCustomer Experience Management Model focuses on the customer’s

experience at every touch point in the store ranging from their firstimpression of the store, to their experience at the trial rooms, toilets, withour staff through various processes such as billing and exchanges. Wehave hired a research agency called MACRO Market Analysis andConsumer Research Organization.

This agency sends people who are called ‘Mystery Shoppers’to visit the stores and then their experience is documented on a feedbackform, which is then sent to us. Based on the feedback formed analysis isdone and the stores are given scores. This allows us to track performanceon customer expectation at overall, format and store levels, determinecritical improvement areas are all levels and also identify opportunities

that we can leverage upon.

Besides, we have also started an in-house initiative called‘Pragati’ whereby one person from the head office operations team visitsthe stores and observes the stores with respect to certain pre-parameterslike store exteriors, baggage window, customer service, store ambience

etc. This activity is done on a quarterly basis and three best stores undereach format are announced. This encoura es the stores to im rove the



Finance is the life blood of any business. The SouthZone Head office located at Jayanagar, performs most of thefinancial functions and therefore the Finance department of Big

Bazaar, Hebbal performs a few basic functions, such aspreparing the Store’s ‘Income and Expenditure Statement’ givingfull particulars of all items. It also prepares the budget forexpenditure at various levels on different items. This departmentis also responsible for deciding and giving the weekly, monthly

and yearly sales targets and the margins for all the departmentsseparately. The Finance department is also responsible forcollecting and depositing the cash received in the company’sbank account daily. Review of Performance: The companycrossed $1 billion turnover mark during the year under review,

having recorded a robust growth in both the topline as well as inbottom line.

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Balance Sheet Summary



Balance Sheet Summary

C h Fl S



Cash Flow Summary .......



Subsidiaries Performance FY09

Marketing Department



Designs creative and attractive advertisements throughwhich the company’s products can be promoted to the

customers.Decides the different marketing channels to be used toincrease the sales.Creates a very pleasant and feel good environment inthe Store to attract more customers.

Also responsible for the arrangement of products in

Marketing Department

Marketing concept is a customer orientation backed by



Marketing concept is a customer orientation backed byintegrated marketing aimed at generating customer satisfactionas the key to satisfying organizational goals. For a firm in orderto implement the marketing concept it has to focus its attention

on the consumer, ascertain his/her needs, discuss and wantsbefore Every Brand appeals to individual customers in differentways.

Good customer service is the life blood of any business.

Good customer service is all about attending to existing andpotential customers. concept relationship marketing. Traditionally, marketers have located their target marketsegments, presented their offer, and made the sales. It's alwaysbeen a single step process. Relationship marketing looks at

customers and clients over a longer term. It takes into accountthe lifetime value of a customer. Many experts think it costsanywhere from six to ten times as much, to find a new customer,than to sell to an existing one. With those financial realities inmind, the approach makes some sense, and some real dollars.Relationship marketing is based on the idea that people prefer to

do business with people who they know and like. After all, it's

It's said that people need to hear an offer at least



It s said that people need to hear an offer at leastseven times before they buy. That concept certainly works againstthe single step marketing method. The Marketing department isresponsible for marketing of Big Bazaar’s products through

different media like TV, radio, newspapers, banners, placards etc. The marketing department has to decide and identify the mosteffective medium to attract the customers to Big Bazaar therebyincreasing the sales. The department has to design creative andattractive advertisements through which the company’s products

can be promoted to the customers. The company has to visitdifferent companies and has to enter in tie-ups for all itsadvertisement campaign.

The marketing department also consists of anotherseparate department which is known as ‘Visual Merchandising’.Visual merchandising is an art by which a retailer makes the

store talk to its customers. The colours, signage, lights, look andfeel, everything is taken into account. It is very important tofigure out what is the story, the picture, the idea that is beingsold to the customers.



Customers enjoying theirshopping experience

Logistic Department



Is responsible for procuring the stock of all the productsof the different departments. Receives the goods from the warehouse located at

Hosakate and then verifies whether it adheres to theparticulars given in the Goods received statement.Despatches the goods to the respective departmentafter recording it in the Goods inward register If there is adamage in the goods or if the goods do not match the

details given in the Goods Received Statement, it enters

g p



S l Ch i



An indent will be kept by the front end team of aparticular department to category team of centraloffice.

The category team will raise a STOCK TRANSFEROUT(STO) and send it to the DELIVARY CENTRE(DC) orWAREHOUSE.

The DC will generate stock picks and starts picking.

DC will generate STOCK TRANSFER NOTE(STN) andGate pass.

DC will transfer the stock to stores.

Supply ChainManagement

LOGISTICS



Logistics is a part of supply chain managementwhich deals with the In warding and out warding of goods

as well as non salable items.

RECEPTION OF GOODS FROM DC:

As soon as we receive the goods we check for seal condition andnumber as mentioned in the gate pass, delivery note. Then the security in the logistics department will randomlycheck the number of cartons. Then we will inform the particular department regarding the

reception of goods.we will check the items in front of that particular department’steam member in stock transfer number wise.With the help of department member we will find out anydiscrepancy(shortage/damage/expiry) and inform it to supply site. There will be a inward register in which we enter all the detailsof in warding ,the entry will also be done in the system.

LOGISTICS

eption of goods from the Vendor



If the goods are from vendor we will check for

Here the vendor himself has to go to the respectivedepartment and has to take permission for the submissionof goods in logistics.

After that we will prepare (GRN) Goods ReceiveNote of three copies. i.e. for logistics, for respectivedepartment and for D.C or vendor.

Finally it is the duty of the department to Collect

their respective goods from logistics.

eption of goods from the Vendor

TAX INVOICE and PURCHASEORDER.

All the above process is for inwarding There are some few



Food bazaar out ward Big bazaar outwardVendor schedule register

Bar code registerFree gift register.Scrap register. Big bazaar vendor security inwardregister. Big bazaar ware house security

inward register

All the above process is for inwarding. There are some fewcases below in which out warding is done.

Home delivery

Store to store transfer.Damage or expiry stocks return towarehouse or vendor.Return of non saleable items.

REGISTERS MAINTAINED BY LOGISTICSIN BIG BAZAAR

S i t ti



Some interestingFacts

PRODUCT COST PRICE SELLINGPRICE

Revelon Eyeliner

206 380

Lee cooper 937 2285

Lee cooper 812 1985

Soap Box 2.30 9.50

Bucket 28 72



This department is responsible for the collection of



sales amount i.e., cash sales. There are in all 25 cash counters inthe Store. There is a Head Cashier to whom all the cahiers reportand submit the total sales amount collected throughout the day

by the cashiers. In addition to cash all leading credit and debitcards are accepted at no extra charge. Also Big Bazaar vouchersand Sodexho coupons are also accepted. A cashier at the time of opening his billing counter will be given an opening balance of Rs.1000. The cashier has to ensure that all the offers applicableon respective products are given to the customer in his/ her bill.Also if any free items are given on some purchases, it should beinformed to the customer clearly. After the billing is done, thecashier has to pack the products neatly in a plastic coveraccording to the customer’s needs.

At the time of closing the billing counter, the cashierhas to give a statement of cash, with all particulars of differentdenominations of cash, amount collected through credit cards,amount collected in debit cards, amount collected in Sodexhocoupons & Big Bazaar vouchers and also amount collected

through Credit Notes.



Wednesday Bazaar is a very important and popularevent in Big Bazaar. Every Wednesday fabulous offers and greatdiscounts are given on most of the products. Customers arrive in

large numbers as they realize that it is on Wednesday thatproducts are offered at the lowest prices.

On Saturday and Sunday also the customer turnout ishigh, as it is on the weekends that most of the customers find timefor shopping. They arrive along with their family to enjoy theshopping experience. Good discounts and offers are also providedto attract more number of customers. Retailing is not just aboutselling products —it is about selling an idea. Why do people in shopwhen they are bored or depressed? It is not just because they havethe money to buy, but because they want to go through anexperience. It is very crucial in retailing to make customers relate

to every product that is being sold, as well as the Store’senvironment.

Customer Service Department



As the name suggests this is the separate department whichmainly focuses on customer service like if a customer findsdifficulty in finding any product, if there are any customercomplaints, they are also looked into.

There is also an Exchange Counter where if a customer isdissatisfied or wants to exchange the product he/ she has

purchased for any reason , the customers can exchange themwithin 7 days of their purchase

This department is also responsible for announcing all theoffers running in the store on different products throughout the

day.

This dept also does gift wrapping for any product if thecustomer wants it at free of cost.

The dept also collects customers’ opinion / feedback forcontinuous im rovement in their service.



As the name suggests this is the separate deptwhich mainly focuses on customer service like if a customer findsdifficulty in finding any product, if there are any customer

complaints, they are also looked into, any customer assistance etc.is also provided. There is also an Exchange Counter where if acustomer is dissatisfied or wants to exchange the product he/ shehas purchased for any reason , the customers can exchange themwithin 7 days of their purchase. When a customer brings a product

for exchange, the product is first received and checked if it is usedor deliberately damaged or tampered with. If it is in an acceptablecondition, then the customer is issued a Credit Note for thatamount (product’s price). Then customer can purchase anyproduct for that amount or just take back the money by encashingthe credit note at a cash counter. If the customer buys a product

less than the amount in the credit note, the difference amount willbe returned to the customer and on the other hand if a customerbuys a product more than the amount in the credit note, thecustomer will be asked to pay the difference amount.



This department is also responsible forannouncing all the offers running in the store on

different products throughout the day. This dept alsodoes gift wrapping for any product if the customerwants it at free of cost.

The dept also collects customers’ opinion /feedback for continuous improvement in their service.

The ultimate aim of this department is to help andsatisfy the customer in every possible manner andmakes the customers’ experience memorable.

Administration Department



The Store administration comes under the Store Manager. Itsfunctions are store

maintenance, housekeeping, security etc.

The store maintenance is concerned with the proper running of the store in co-

ordination with all the departments.

The Housekeeping is concerned with keeping all thedepartments of the Store

clean and neat all the time .

The Security section is concerned with the security of the entire

store. Securitydepartment keeps a vigilant check on all the people entering

and departing atthe various entry and exit points in the store.

They also maintain all the registers like employees’ attendance



Strengths



Better understanding of customers helping the company toserve them better.

Vast range of products under one roof helping in attractingcustomer and their family to shop together and enjoy theexperience.

Benefit of early entry into the retail industry.

Diversified business operating all over India in various retailformats.

Ability to get products from customers at discounted price due

to the scale of business

Weaknesses

High cost of operation due to large fixed costs.

Very thin margin.

High attrition rate of employee.



Brands In Big Bazaar

Big Bazaar has gradually introduced privatelabels in fashion over the last few years Every year new private



labels in fashion over the last few years. Every year, new, privatelabels are introduced to increase their share over other brands. These are known as ‘In House brands’ which are exclusivelypromoted by Big Bazaar in its stores.

It is very important to promote and sell thesebrands aggressively, since they contribute to higher marginsthereby contributing heavily to the bottom line.

It is the men’s formalwear brand with arrange thatincludes formal shirts, trousers, suits, blazers and basic men’saccessories like ties and handkerchiefs.

Knighthood



The complete ethnic wear range offering a range of

traditional designs for ladies encompasses both salwar kameez sets andmix & match/ fusion wear.

Srishti

The men’s ethnic wear range consists of kurtas, kurta pyjamas sets

and sherwani sets.

Shatranj



Studio NYX

It is a range of men’s party wear.

The kids’ brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There isan infant line also available as well. Pink & Blue covers the entireapparel needs of kids across t-shirts, shirts, jeans, trousers, shorts,

dresses and ethnic-wear/ occasion-wear.

Pink & Blue



Men’s T- shirts

CTEE

Big Bazaar, India's largest hypermarket chain, a part of the Future Group,

announced the launch of the exclusive Fashion @ Big Bazaar ‘London Dreams’Fashion Collection, a range of exclusive apparel, which captures the style

statement of the ‘London Dreams’ cast. Big Bazaar stores across the country will

showcase the very youthful apparel and fashion specially created for the stars of

London Dreams. With an intention to fulfil the dream of dressing up the youth, and

‘Fashion jo Star bana de’ promise, Fashion@Big Bazaar will have the youthful

collection.

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32a6big Bazaar Sumanto

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