WWW.BYGMUSIC.COM 323.886.2946 KRISH@BYGMUSIC

INCOME LOSS

Vast majority of working musicians in America cannot

support themselves with their music career.

Only 12% of all the money generated by the music business

gets to artists

CHALLENGE 1: THE MUSIC BUSINESS HAS BEEN BLOWN APART

1% PROBLEM

Labels only care about mega stars, not emerging artists.

VALUE GAP

Sales are non-existent (Historically: sell one CD, artist

made $2; Now: need nearly 1,000 streams to make $1).

CHALLENGE 2: THE MEDIA LANDSCAPE IS TRANSFORMING

PASSION DRIVES ADVERTISING

Music is #1 universal passion point and 9 out of 10 social users engage

with music on social media.

UNREACHABLES

65% of this generation is no longer being reached via traditional and

even digital forms of media.

EVERYONE IS ON SOCIAL

Approximately 80% of Americans use social media.

BYGMusic supports music artists by monetizing the power and value of their

social fan base on behalf of brands.

● BYGMusic matches artists with brands based on audience data.

● BYGMusic provides full service ideation and campaign execution.

● BYGMusic drives direct revenue to artists in exchange for brand

promotion.

SOLUTION: PAIR MUSICIANS WITH BRANDS FOR THE BENEFIT OF BOTH

MARKET TRACTION

• 20M Connected Fans

• 200 Active Artists

• $1.4M Revenue to Date

• Multiple Repeat Customers

• Diversity and Innovation

Awards from Ford Motor Co.

• Momentum: Robust Pipeline

WITH JUST MVP PLATFORM:

CLICK TO PLAY VIDEO

CAMPAIGN EXAMPLE: BOHEMIAN RHAPSODY FOR 20TH CENTURY FOX

MARKET OPPORTUNITY: INGREDIENTS FOR SUCCESS

636M FB active monthly users follow

musical artists.

Marketers spend $10B+ on social

influence to reach millennials, with 65% of marketers predicted to increase this in 2019.

Marketers spend $1.8B on Music sponsorship.

175,000 music artists in the US

alone.

89% of consumers under 35 said that music is their most important leisure

activity, more than film/tv and sports.

FANS SOCIAL BRANDS

+ =++OPPORTUNITY

Capture influencer and sponsorship spend and share with BYG artists.

ARTISTS

NEXT PHASE: EXPANSION INTO A SELF-SERVICE PLATFORM

BYGMusic 2.0 will transform our platform into an automated marketplace where artists can take charge of their own financial futures.

Marketers will be able to seamlessly integrate BYGMusic into their rapidly diversifying media buying strategies.

RESULTS

Fans engage with artist content. BYGMusic tracks and reports

back to brand and artist. Artist is paid based on results.

 

SELF-SERVICE PLATFORM: MARKETERS AND ARTISTS CONNECT

MARKETPLACE

Centralized platform for artists and brands to connect and

collaborate on brand deals, affiliate marketing and branded

content distribution.

EXECUTION

Artists opt in to take advantage of brand offers and post brand messaging and

branded content authentically to their social following and at gigs.

Babak Farrokh-Siar Matt Stodder Valerie Williamson

Mike Alden Stephanie Sills-Zavala Brendan Shepherd Cassy Boss Matthew Ernewein Kelley Dooley

Tea

m

Krish SharmaFounder & CEOGrammy Award Winner

Ad

viso

rs

Don Was

Co-Founder & President

Co-Founder & Artist Operations

Brand Partnerships & Business Development

Campaign & Content Strategist

Chief Technical Officer

Brand & Artist Partnerships

Steve Curd

BYG is the absolute best at connecting independent artists with brands! I was

contacted about participating in an ad campaign for a very large client of theirs, that I would have by no means been able to work with otherwise,

and we put together a dynamite ad, as a team, that blew the client away. It was a pure pleasure

working with BYG and it will continue to be in the future! One of the best teams I’ve partnered with

to date. I look forward to the next one soon!

ARTIST TESTIMONIALS

I was able to record a full album with 14 songs, make a professional music video, purchase a

tour bus and invest in radio promos thanks to BYGMusic. I otherwise wouldn’t have been

discovered by Cintas Acuario, the record label that has created some of the greatest artists in Regional Mexican music history! One can only dream of being able to afford the recording of

a full album. I was able to do it thanks to BYGMusic.

“BYG Music is the real deal. They are creating opportunities for artists to make real money by

partnering with sponsors they believe in. BYG made it possible for me to engage in the process on MY terms.

Yes, I’ll say it again…on my terms. In the past two months, they have made it possible for me to give away

over 500 records to my fans and in doing so has increased my fan base, put money in my pocket, and made me feel like I have more agency of my career in

terms of my ability to create a creative life.

MARTY RAY PROJECT YANET BELTRAN RUBY ROSE FOX

Wanted to personally thank you for developing the “Hispanic Band Digital Campaign” with BYGMUSIC. It drew a crowd of 300+ followers into the dealership on a Saturday and lifted the energy of the entire store and our staff. We’ve sold to 10 new customers that had never been into the dealership and also had a member of the band’s management come back and buy a Fusion. More importantly, a lot of our existing customers recognized and appreciated our support to a local up and coming artist that attended both high school and college in our PMA. The residual effect is extremely strong and is still mentioned by both service and sales customers. Because of our support it edifies their choice to do business with us.Thanks Again,

Ken GrodyKen Grody FordBuena Park, CA

BRAND TESTIMONIALS

MUSIC DRIVES SOCIAL: the opportunity is only growing

44% LIKE AND ARTIST

OR BAND

35%READ NEWS ON NEWS

FEED OR VIEW STORIES ABOUT ARTISTS AND

BANDS

56% FOLLOW, SHARE POSTS OR TAG ARTISTS AND

BANDS

42%VIEW PHOTOS OR VIDEOS

FROM LIVE EVENTS

51% FOLLOW/GET UPDATES FROM ARTISTS, BANDS

OR MUSIC INFLUENCERS

31%FOLLOW OR TWEET TO A

FESTIVAL

68% VIEW OR POST PHOTOS AND VIDEOS FROM LIVE

MUSIC EVENTS

23%CAPTION POSTS WITH

SONG LYRICS

Thank You

Thank You