318 joy moore presentation
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Transcript of 318 joy moore presentation
Editing, Branding and Authority:Nature Network and ISN Gateway
Nature’s Mission Statement
First, to serve scientists through prompt publication of significant advances in any branch of science, and to provide a forum for the reporting and discussion of news and issues concerning science.
Second, to ensure that the results of science are rapidly disseminated to the public throughout the world, in a fashion that conveys their significance for knowledge, culture and daily life.
Nature Network: Goals
• Explore, foster and facilitate new forms of scientific communication and interaction – online, informal, rapid, dynamic, 24/7
• Keep in touch with colleagues/collaborators and to find and connect with new ones
• Build a new kind of community
Nature Network: Connecting Scientists Online
Nature Network: Connecting Scientists Offline
Nature Network: Our Users
• Postdocs, grad students, assistant/associate professors
• Academic and industry scientists; allied fields
• ~45 active bloggers• US, UK, India,
Canada, Germany, Australia, Italy, China, France, Japan
Nature Network: Our Groups
• >500 groups• Discipline: Genetics, nanotechnology, bioinformatics,
fluorescence microscopy• Demographic: postdocs, PhD students• Geographic: India, Berlin, NYC, Italy• General interest: science and art, publishing, collaborations,
writing• Events/conferences: Source Event, Scibarcamp, NN Science
Blogging 2008
Nephrology Gateway
• Extending into niche community – scientific society• Discipline: research and clinical nephrology within context
of society brand• Demographic: residents, clinicians, society leaders• Geographic: Greece, NY, Lebanon• General interest: teaching, ethics, specific clinical areas• Events/conferences: Society conferences, society
leadership/management