Predicting Answering Behaviour in Online Question Answering Communities
3/11/2013 Communities Travel Behaviour Change Project Component 2 – Evaluation.
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Transcript of 3/11/2013 Communities Travel Behaviour Change Project Component 2 – Evaluation.
10/04/2310/04/23
Communities Travel Behaviour Change ProjectComponent 2 – Evaluation
10/04/23
Corporate Overview
37 countries
114 offices
37,200employees
Leading global provider of professional services to resource & energy sectors
• Capabilities cover all aspects of transportation sector including rail, maritime (ports/harbours), roads, highways and intermodal transport
• Master Planning, infrastructure engineering, policies, strategies and behaviour change
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Partnership Working
Consortium working to deliver complete solutions that meet customer needs
• Local knowledge• Qualitative and quantitative survey design and
implementation• Monitoring and evaluation• International perspective
National Context
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$21bnestimated cost per year of road congestion on the Australian economy
34% of household greenhouse gas emissions from transport (lighting contributes 5%)
33%proportion of urban land in Australia given over to roads and car parking
Sydney
69% of journeys by private car
10% by PT
18% Walking
1% Cycling
Melbourne
75% of journeys by private car
9% by PT
13% Walking
2% cycling
TravelSmart in Australia
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8 projects inWestern Australia
143,000 hh10% reduction in
car trips
Townsville (Queensland)
10,000 hh8% reduction in
car trips
Brisbane North(Queensland)
74,500 hh 13% VKT reduction
1995 first TravelSmart project in Perth, WA following Metropolitan Transport Strategy
450,000households in Perthnow treated through TravelSmart process
8all Australian States / Territories licensed under TravelSmart brand
Project Areas
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Brisbane South / Ipswich• Social Data (180,000 households)
Gold Coast• SKM (72,000 households)
Sunshine Coast / Caboolture• UrbanTrans (72,000 households)
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Project Overview
324,000households targeted in South East Queensland
10%targeted reduction in vehicle kilometres travelled (VKT)
3different implementation methodologies
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Implementation Methodologies
Brisbane South Gold Coast Sunshine Coast
Delivery Team
SocialData SKM UrbanTrans
Methodology IndiMarkConversational / Travel Blending
TravelSmart Plus
Features
• Traditional IM approach
• Focus on those most likely to change behaviour
• Onus on identifying individual journeys that could change
• Personalised journey plans / visits
• Hi-tech contact / delivery process
• Complementary awareness raising / events
Start Dates October 2009 April 2010 April 2010
End Dates December 2010 December 2010 December 2010
Progress by May 2010
65,000+ contacted households
8,000 – 10,000 target 8,000 – 10,000 target
Government Policy / Existing Transport
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TravelSmart contributes to:
Toward Q2
South East Queensland Regional Plan
Transport Coordination Plan 2008-18
TransLink Network Plan
Principal Cycle Network Plan
ClimateQ, toward a greener Queensland
Service Provision• Additional bus services in Brisbane area – 385
additional services providing 20,000 extra seats
• 750,000 go cards issued – 400 sales outlets and 1,000 top-up outlets in SEQ
• $7bn investment in transport infrastructure this year for SEQ
Coastal Issues• Coast creates long transport corridor
• New rail station on Gold Coast
• Sunshine Coast rail services inland, reliant on bus links to coastal towns
• Improved bus services, but still poor and infrequent
Work Program Overview
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Types of Survey
Longitudinal research – qualitative and quantitative South East Queensland Household Travel Survey
Focus Groups
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“We need to get more public transport and get the cars off the roads”
“Can do more things in one day with a car.”
“Cycling is not a feasible form of transport due to climate and terrain”
16 focus groups across Brisbane South, Gold Coast and Sunshine Coast
• 8 groups with regular car users
• 8 with regular PT users
• Mixture of age, gender and locations in each group
Key findings:• PT and congestion are top of mind issues
• Driving is the most preferred form of transport
• Availability of services, reliability, frequency and safety among the main barriers to using PT
• Walking/cycling seen mainly as leisure/sport activities coupled with poor perceptions of infrastructure, climate and safety
SEQ Household Travel Survey
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82%of all trips in Brisbane taken by car, rising to 87% on Gold Coast
92%of all work trips in Gold / Sunshine Coast taken by car (76% in Brisbane)
9.7kmaverage distance per trip in Brisbane South
A survey including over 9,000 households • Including a stratified random sample of all
occupied households within Brisbane, Gold Coast and Sunshine Coast
• Collecting detailed data on travel patternsand behaviours
• Using a one-day travel diary
Key findings:• Majority of trips taken by car (82% or more)
• PT accounts for just 8% of trips in Brisbane and3% on the Coasts
• Walking and cycling account for 10% or lessof trips in SEQ
Socio Economic / Demographic Factors
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Car Ownership and Usage• More households own 3+ cars than none
• Definite ‘car culture’
• Low density with de-centralised services
• Australia has 2nd highest car ownership in the world, after USA
Demographic Trends• Increasing population across SEQ
• Young demographic in Inner Brisbane, family orientated in suburbs
• Coastal areas have high proportion of rental properties / holiday makers / backpackers
• Large population of retired persons on the coast (particularly Sunshine Coast)
SEQ
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Current Attitudes
42%of car drivers stated there was no other way to get to work
68%thought driving their car was an important part of daily life
46%classified PT as a convenient way of getting around
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Barriers to Sustainable Travel
Cycle
• No bike (24%)
• Too dangerous (20%)
• Too far to ride (16%)
Walk
• Journey too far (56%)
• Too lazy (10%)
• Don’t have time (9%)
PT
• No train service (23%)
• Bus takes too long (19%)
• No bus service (17%)
Car Pool
• No one to share with (60%)
• Too inflexible (17%)
• Prefer to drive alone (8%)
Opportunities for Change
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Summary
Qualitative / Quantitative research suggests:
• Poor perception and knowledge of local transport provision
• Potential for modal transfer away from single occupancy car use
Case studies suggest:
• Effective implementation program can achieve positive modal shift
• Travel Behaviour Change projects can be a low-cost solution to congestion and mobility issues
Key outputs will be:
• Analysis of change in attitudes / perceptions regarding transport modes
• Shift in travel patterns – by mode, frequency, time and distance
• Interpretation of how external factors impact on travel choice
• Recommendations on effective implementation methodologies
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Contact Us
David Freer Katherine Evans
WorleyParsons Steer Davies Gleave
Brisbane, Australia London, United Kingdom
[email protected] [email protected]
www.worleyparsons.com www.steerdaviesgleave.com