Developing Marketing Plans

By the end of the lesson you should be able to:

1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.

2. Discuss the issues of implementing marketing plans.

Learning Objectives

Marketing Plans

What is a marketing plans?

The marketing plan puts the company’s marketing strategy into action!

It will include some of the following: The marketing

objectives The marketing strategy The marketing budget The marketing

activities

Corporate Goals

Marketing Objectives

Analysis of the market

Marketing strategy

Marketing Plan

What is included in the marketing plan?

SWOT Analysis

Budgets

Situational Analysis

Sales Forecast

Marketing Objectives

Strategies and Tactics

Your challenge!

You will be become a marketing plan specialist.

Produce a poster to explain your given section.

Create a CHALLENGING question to test your peers.

Share your marketing plan knowledge

What are the benefits of a marketing plan?

Allows coordination of activities

Can review progress

Forces managers to think ahead

Gives staff a sense of direction

Can give managers and employees an area to focus on

What are the drawbacks of a marketing plan?

Market conditions change

Time consuming

May be inaccurate

Apple launches ultra-thin laptop

Read the case study based on Apple.

Homework

Complete the questions based on marketing plans.

Due: Next Lesson

Identify and explain three key words from todays lesson.

Finally

Re-cap Learning Objectives

You should now be able to:

1. Describe and present the components of marketing plans for larger businesses and the internal and external influences.

2. Discuss the issues of implementing marketing plans.