30th Annual Australian Sikh Games

30th Annual Australian Sikh

Games

14th – 16th April 2017

ADELAIDE1

About the Australian Sikh Games

The Australian Sikh Games is the premier sporting and cultural event for the Australian Sikh community. The Games are held every year over Easter in capital cities and major regional areas around Australia.The event attracts over 1700 athletes and up to 45,000 spectators over three days. The purpose of the Australian Sikh Games is to:

• Promote the values of the Sikh faith• Encourage health and well-being• Support active community involvement

The Australian Sikh Games are a representation of the Sikh community’s competitive spirit and the event forms an integral part of the community’s social calendar. These Games embody family values and incorporate the fundamentals of multiculturalism in Australia.

The Games attract athletes and spectators from around Australia and the world including New Zealand, Singapore, Malaysia and Indonesia. While the Games are primarily held to bring together the Sikh community each year, the carnival atmosphere is there for all to enjoy.

The Australian Sikh Games include sports such Kabaddi, Soccer, Netball, Hockey, Volleyball, Cricket, Basketball, Touch Football, Tug-o-War, Athletics, Badminton, Golf, Tennis and Wrestling.

Organisation of the Games

The Australian Sikh Games are made possible through the help of community organisations from around Australia. These organisations are normally run by volunteers who want to actively contribute to their local Sikh community while also coaching or competing in their chosen sport. The Australian National Sikh Sports and Cultural Council (ANSSACC) acts as an umbrella body of all partner organisations. In 2016, there are 49 registered Clubs.

Each year ANSSACC names one of the partner organisations as the next host and hands over responsibility for delivering the Games to a new city around Australia. Key responsibilities of host organisations include community fundraising, corporate sponsorship, marketing, venue management, sports administration and equipment supply.

Brisbane

Coffs Harbour

Sydney

Melbourne

Adelaide

Renmark Perth

Australian Sikh Games Past Hosts

ANSSACCAustralian National Sikh Sports and Cultural Council

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History of the Australian Sikh Games

The Punjab region of India is renowned for its sporting history and has a reputation for producing world class athletes.From traditional Indian sports such as kabaddi (wrestling) to adopted sports such as hockey and cricket, Punjabi people and in particular Sikhs from the Punjab, have succeeded at the highest levels. It is no surprise therefore to see that Sikhs have taken their enthusiasm for sport with them across the world.

This was certainly the case in 1986 when members of the Sikh community in South Australia decided to host a friendly hockey tournament. The event not only brought together people with a passion for their sport but also represented an occasion for the wider community to celebrate its unique cultural identity, as Sikhs and as Australians.

Punjab


The Beginning: Hockey Match between Adelaide Sikhs and Port Augusta Hockey Club in 1986.

The success of the inaugural tournament, both on and off the sporting field, led to the inclusion of kabaddi and football in the following years. Over time, the rising popularity of these events led to the establishment of the Australian Sikh Games, held annually over the Easter long weekend.Today, the popularity of the event is such that Games rotate between the major cities and key regional locations such as the North Coast of NSW and the Riverland in South Australia.The Games have been held in leading venues such as ANZ Stadium in Brisbane and have regularly attracted competitors and spectators from across Australia and overseas including New Zealand, Indonesia, Malaysia, Singapore, India and the UK.

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Australian Sikh Games Cultural Activities

Opening Ceremony

The Australian Sikh Games Opening Ceremony is conducted at 11am on the opening day of games. The ceremony is attended by federal and state ministers, local community leaders, sponsors and the Sikh community. The opening ceremony consists of the following:

• Parade of participating clubs • Guest Speakers• Sikh cultural performances such as Bhangra dance and Sikh Martial arts (Gatka) displays

Parade

Guest Speakers


Cultural Performances

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Australian Sikh Games Cultural Activities

Sikh Forum

The Australian Sikh Games are not just about sports. Each year a Sikh Forum is run in conjunction with the Games to promote open discussion about our religion, culture and Sikhism’s place in modern Australia.

Sikh Langar (Community Kitchen)

A community kitchen is run over the three days providing vegetarian meals throughout the day to all participants and spectators. Breakfast, lunch and afternoon tea is served along with healthy fruit for all attending the games. The meals are prepared and funded by volunteers, over 10,000 meals are provided each day. Evening meals are available at local Gurdwara’s after evening prayers.

Punjabi Cultural Evening

The Australian Sikh Games has a long term commitment to promote Punjabi culture and its values through folk dances and singing. As part of this commitment a Punjabi Cultural evening is organized as part of Sikh Games. Punjabi Cultural event will showcases the performances of top Australian and New Zealand Bhangra and Gidha dance teams. Typically crowd of 1500+ people will witness the kaleidoscope of vibrancy and color through invigorating dance.


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Sports

The following core sports are part of the Australian Sikh Games

KabaddiKabaddi is the state game of Punjab . Two teams occupy opposite halves of a small field and take turns sending a raider into the other half, in order to win points by tagging/wrestling members of the opposing team; the raider then tries to return to his own half while holding his breath and chanting "kabaddi, kabaddi, kabaddi" during the whole raid. It is an explosive and exciting game to watch and as such Kabaddi is by far the most popular spectator sport at the Australian Sikh Games and is the hub of the games. There are up to 12 Kabaddi teams competing at the Sikh games each year.

SoccerSoccer is the biggest participation sport at the Australian Sikh Games and continues to grow year on year, teams from all regions and New Zealand enter the competition. The woman’s division has shown rapid growth of the past 3 years. In total more than 50 teams compete in the men’s, women’s, juniors and veterans groups

HockeyHockey plays an important role at the Australian Sikh Games as it was the founding sport and India National game. The standard of Hockey played is very high and competitive, team from Malaysia and Singapore frequently enter teams. There is an Men Open and Men Veterans competition with 13 team in total.


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Sports

NetballNetball is the premier sport for woman and girls at the Sikh Games. The level competition is high and participation continues to grow with 10 netball teams at the games each year.

CricketT20 Style Cricket has been introduced to the Sikh Games and have experienced rapid growth due to the popularity of the game within the Sikh Punjabi community.

Tug-a-warTug-a-war is a highly watched sport at the Sikh games, the crowd gets heavily involved while the teams put in their maximum efforts. Lots of funs for both competitors and spectators.


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Sports

BasketballBasketball is gaining popularity at the Sikh Games and now has up to 8 teams at the Sikh Games.

Athletics Athletics is the major participation sport for younger children. Running races are organised and all kids are encouraged to participate

VolleyballVolleyball is popular sport played throughout villages in Punjab and such has grown in popularity of the past few years and now has up to 10 teams at the Sikh Games.


Tennis, Golf, Touch Football, Badminton Tennis, Golf, Touch Football, Badminton competition are also held at the Sikh games depending on interest and numbers.

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Venues

The Australian Sikh Games have been hosted across Australia at capital cities and major regional centres with large Sikh populations. The venues that have been used have been some of Australia’s premier sports facilities.

Year Name Venue

2016 - Brisbane 29th

Australian Sikh Games Moreton Bay Sporting Club

2015 – Coffs Harbour 28th

Australian Sikh Games Coffs Harbour International Sports Stadium

2014 – Perth 27th Australian Sikh Games Curtin University

2013 - Melbourne 26th Australian Sikh Games Monash University

2012 - Sydney 25th Australian Sikh Games Crest Sporting Complex (2000 Sydney Olympic

Velodrome)

2011 - Adelaide 24th Australian Sikh Games Adelaide Parklands

2010 - Brisbane 23rd Australian Sikh Games Moreton Bay Sporting Club

2009 - Coffs Harbour 22nd Australian Sikh Games Coffs Harbour International Sports Stadium

2008 - Perth 21st Australian Sikh Games Curtin University

2007 - Melbourne 20th Australian Sikh Games Monash University

2006 - Sydney 19th Australian Sikh Games Concord Stadium

2005 - Renmark 18th Australian Sikh Games Renmark

2004 - Brisbane 17th Australian Sikh Games ANZ Stadium

City Years Attendance

Brisbane 2016 45,000

Coffs Harbour 2015 22,000 *middle day affected by rain

Perth 2014 15,000

Melbourne 2013 45,000

Sydney 2012 40,000

Adelaide 2011 10,000

Brisbane 2010 15,000

Coffs Harbour 2009 10,000

Games Growth

The Australian Sikh Games have grown year on year in the past 30 years. The number of sports, number of participants and the number of spectators have all risen to record levels. Interest from the Indian, Punjabi, Sikh and wider Australian community continues to grow. The following table shows the attendance growth over the past 6 years

At the Brisbane 2016 Annual Australian Sikh Games there was a record 1700+ participants across 10 sports.


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Media Coverage

With the growing Australian Indian/Punjabi community the Australian Sikh Games have received increased media coverage. The Australian Sikh Games are covered by National Indian Radio station, National Indian Magazines/Newspapers, Local newspapers and Punjabi Television channels. The Australian Sikh Games provide a great opportunity for sponsors and government to tap the Punjabi market in Australia and increasingly in India


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ADELAIDE 201730th Annual Australian Sikh Games

Sikh Community in South Australia

The Sikh community has a rich history in South Australia dating back to the mid 1800’s. The first mention of Sikhs in South Australia is Croppo Singh who is credited to have opened the first bank account with the Bank of South Australia in 1847. There was also a small community of Sikhs in Port Augusta from 1866 to 1930 linked to the camel trade.

The Sikh community has grown significantly over time and the size is now approaching 15000 members. The past 10 years has seen rapid growth as can been witnessed by the increase in number of Punjabi retail businesses, Restaurants, Cultural functions, and Sikh temples. The community is spread across South Australia:

• Adelaide• Riverland (Renmark, Berri, Glossop, Waikerie, Monash)• Murray Bridge• Whyalla

Sikhs are involved in all aspects of life in South Australia from the sporting fields to volunteer work. Sikhs are hard working and can been seen in a range of professions and businesses (medicine, government, engineering, IT, aged care, transport, and agriculture)

Sikh Gurdwara’s Across SA (Glen Osmond, Prospect, Allenby Gardens, Glossop, Renmark)

Punjabi Cultural Events Across SA

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Economic Impact of the Sikh Games Upon South Australia

The Annual Australian Sikh Games will have a positive economic impact and bring in significant tourist dollars into South Australia.

The games will have an estimated 1700+ sporting participants along with an estimated 7000-8000spectators travelling from interstate or overseas. This coupled with South Australian Sikh community

an expected 45,000 people will attend the Sikh games over the 3 days.

On average each interstate/overseas visitor will spend 5 nights in Adelaide and will spend between

$1000-$1200/each on Airfares, Transport, Accommodation, Meal/Dining, Tourist Activities and Shopping. This equates to an estimated $8.7 million - $10.4 million in total external spend driven by the Adelaide Sikh Games. In addition the organisation of the games will result in a further $325,000 of spending with South Australia to local businesses.

A great opportunity exists for South Australia to show case it’s tourism, food, wine, sports and arts to the wider Australian and International Sikh community.


An estimated $10 million injection into the SA economy

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ADEALIDE’S Time to Shine

Adelaide Punjab Lions Football Club together with the Adelaide Sikhs Hockey Club are organising the 30th Annual Australian Sikh Games 2017 in Adelaide from 14-16th April, Easter long weekend.

The Punjab Lions Football Club was established in 2008 as the first Punjabi based Football team in Adelaide. They participate in the South Australian Amateur Soccer League and attend the Australian Sikh Games every year.

Adelaide Sikhs Hockey Club established in 2011 represents South Australia in field hockey at the annual Australian Sikh games held every year in different cities of Australia. Club member play with Woodville in the local competition

Organising Committee

The 30th Annual Australian Sikh Games will be managed by an organising committee made of volunteers. The committee will work in conjunction with the National Sikh Games committee. The Sikh Games is made possible by community volunteers across all aspects of the games including sports coordination, grounds preparation, food preparation and serving, cleaning and fund raising.

The committee is partnering/engaging with South Australian sporting & community groups and local councils including:

• Adelaide City Council• Adelaide Comets Soccer Club • South Australian Amateur Soccer League• South Australian Netball Association• South Australian Cricket Association• South Australian State Hockey• Adelaide High School


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Games Venue

The games venue selection is still in progress pending negotiations with sporting clubs, schools and councils. The proposed sites for the games are follows:

• Ellis Park Adelaide Parklands – Main Games Area, Food Stalls, Kabaddi Field• Comets Soccer Clubs Grounds - Soccer• Adelaide High School – Netball, Volleyball, Soccer, Cricket• State Hockey Centre – Hockey• Pulteney Grammar High School – Basketball & Netball• Victoria Park – Adelaide Parklands - Cricket


Ellis Park & Adelaide High School

Soccer

Pitch 1

Soccer Pitch

2

Soccer Pitch 3

Soccer Pitch 4Junior

Netball

Langar

Kabaddi

Stalls

Stalls

Soccer Pitch 5

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Games Venue


Cricket 1

Cricket

2

Cricket

3

Cricket

Cricket

Cricket

Hockey

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30th Annual Australian Sikh

Games

14th – 16th April 2017

ADELAIDE


Sponsorship Levels Platinum$10,000

Gold$5,000

Silver$2,500

Bronze$1,100

Publicity

Games Naming Rights

Sikh Games Magazine Front Cover

Sikh Games Magazine Back Cover

Sikh Games Magazine Advert Full Page Full Page Half Page Half Page

Sikh Games Magazine Sponsor Message

Interview on Harmon Radio

Article in Punjabi Newspaper

Branding

Entry Flags/Stands

Sponsors Tent

Name on Trophies

Logo on T-shirt

Sikh Games Magazine

Cultural Night

Opening Parade Participation

Perks

Seats on Main Stage 4 seats 3seats 2 seats 1 seats

Cultural Night Seats 10 seats 5 seats 4 seats 4 seats

Sikh Games T-Shirts 6 T-Shirts 5 T-Shirts 4 T-shirts 2 T-shirts

Adelaide Lord Mayor Reception Night

30th Annual Australian Sikh Games

Documents

Transcript of 30th Annual Australian Sikh Games