3.04 – B Branding
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3.04 – B Branding
description
3.04 – B Branding. Characteristics of a good brand name. The name should: Describe the product’s benefits and uses Be easy to read, pronounce, and remember Create appealing images Be distinctive Be adaptable Be legally available for use Be appropriate for packaging and advertising. - PowerPoint PPT Presentation
Transcript of 3.04 – B Branding
3.04 – BBranding
Characteristics of a good brand name.
The name should:Describe the product’s benefits and usesBe easy to read, pronounce, and rememberCreate appealing imagesBe distinctiveBe adaptableBe legally available for useBe appropriate for packaging and advertising
is a Brand
What is A Brand?
What is a Brand? A brand is a design,
name, symbol, term or word that distinguishes and identifies a company and/or products or services
What is Branding?
Forms of BrandingA corporate brand represents
the entire company or organization
For example, Coca-Cola, Ford, McDonalds, Kraft or Microsoft
Forms of BrandingA product brand represents
a specific product of a company or organization
For example, Diet Coke, Big Mac, or Windows
Forms of BrandingA private distributor brand, also called a store brandFor example, Radio Shack brand of batteries, Lowe’s brand of macaroni and cheese
2013 Top 100 Brands
Top 10 Brands That Failed
Trade character
Personified symbol that represents the brand name
Taco Bells Ad Attacks McDonalds Mascot
Describe considerations for International Branding
Marketers must research their brands to determine whether they would be acceptable in different countries.
IKEA Furniture Names Offensive in Thailand
Discuss employees’ Role in BrandingIt is important for employees to take an active role in the branding process. Employees are the “face” of the company.
Employee of The Month
Matching Vocabulary Quiz
ACTIVITY What’s Your Brand?
http://www.youtube.com/watch?v=WTeO0lf_CV0&feature=related
