30 March 2005 Udine · Indesit Company was created in 1975 from the Household Appliances Division...
Transcript of 30 March 2005 Udine · Indesit Company was created in 1975 from the Household Appliances Division...
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Indesit innovation Experience
Graffity Fridge
30 March 2005
Udine
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Content
Indesit Company
Our business
Our innovative experience
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Content
Indesit Company
Our Our businessbusiness
Our Our innovativeinnovative experienceexperience
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A truly European Group…
Plant
Office
Affiliate company
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Indesit company: a simple story
1975 2001
250
500
750
1,000
1,250
1,500
1,750
2,000
20 Times in
20 Years
Focus on household appliances, moving from Italy to “Big Europe”
Today we have a well balanced product mix equally split among cooking, cooling and washing
Today we have a well balanced geographical presence and market shares
From the 300th to the 2nd position in Europe by market share
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Turnover, Mln. €
Indesit Company was created in 1975 from the Household Appliances Division of Industries Merloni, a company founded in 1930 by Aristide
Merloni. It Is the youngest multinational in the home appliances business
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Content
Indesit Indesit CompanyCompany
Our business
Our Our innovativeinnovative experienceexperience
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MARKET SHARE
Source: GfK, AMAR, Internal Estimation
2004 (Volume) Change vs Y-1 (p.p.)
16,4%15,8%
14,9%9,4%
5,1%4,4%
1,3%1,2%0,8%
30,7%
BSHIndesitElectroluxWhirlpoolArcelikCandyLGSamsungVestelOthers
+ 0,4+ 0,3- 1
- 0,4+ 1,3- 0,1+ 0,2+ 0,3+ 0,4+ 1,4
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Market share
FS Brand Share Greater Europe 2004
Number 1 FS Brand Number 2 BI Brand
BI Brand Share Greater Europe 2004
∆ vs 2003
7.8%
5.5%
8.5%
Bosch
Whirlpool
+0.2
-0.4
+0.3
3.2%
+0.3
0
3.1%
1
2
3
7
8
∆ vs 2003
7.4%
7%
7.6%Siemens
Whirlpool
-0.3
+0.5
+0.1
3.5%
+0.30.9%
1
2
3
8
12
+0.2
Source: GFK, Others, Indesit Company.
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ARISTON +HOTPOINT = 8.3%
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ProductsAriston Extendia Refrigerator
The Ultimate Food and BeverageConservation Machine
● Integrated vacuum system (Everfresh)
● Full No-Frost technology
● External Bar
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A revolution in kitchen evolution: the ability to go beyond consumer’s expectations
● A new concept to meet evolving dimensional trends
● Internal spaces designed to create space
● A handy, sliding basket drawer offering a perfect view
ProductsNew Ariston BI cooling drawer
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Products Ariston Extendia Washing machine
The new frontier of ergonomics
● Comfort in use
● 8,5 kg capacity: from everyday wash to bulky weekly loads
● Woolmark Platinum Care Plus: unique most gentle wash on garments and blankets
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ProductsNew Indesit BI range
A new strategic approach to the European BI market
● Complete system of coordinated BI products
● Quality, simple products that offer great value
● Highlighting consumer’s essential needs
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