3 ways to diversify your online fundraising in 2014
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Transcript of 3 ways to diversify your online fundraising in 2014
3 ways to diversify your online fundraising in 2014
Perry Allison – VP of Marketing, BiddingForGood
Dan Fonseca – Inbound Marketing Coordinator, FirstGiving
First, a little about our presenters…
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Perry Allison• VP of Marketing at BiddingForGood• Sings in a professional a cappella group, Custom Blend• Raises chickens
Dan Fonseca• Inbound Marketing Coordinator at FirstGiving• Currently perfecting his own unique home fries recipe• Walks to work everyday, even during polar vortexes
What to expect during this webinar
The Presentation
1. Quick introductions
2. Why diversify?
3. Online auctions
4. Mobile bidding at fundraising events
5. Peer-to-peer fundraising
6. Questions
7. Happy Goodbyes
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Why diversify in 2014?
• Reach more supporters• Tap different pool of $$• Be more efficient and effective in your
efforts• Supporters respond to “new and different”• Less ‘risk’ – more eggs in more baskets
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Who Is BiddingForGood?
The leader in fundraising auctions for organizations of every size and shape.
• Founded in 2003
• Over 20,000 auctions run
• 5 Million + visits to our website each year
• Raised over $200 million and counting…
• 400,000+ community of cause-minded shoppers
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Where do auctions fit in the fundraising landscape?
• Peer-to-peer fundraising• Direct appeals• Capital Campaigns• Events• Auctions• The internet and social media
have changed the rules for all of these tactics
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1. Online Auctions
Auctions tap a different pool of $$
• Supporters have a budget that they tap to give charitable donations
• Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget…
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It’s all about…
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Traditional Silent Auctions = Crowds
Traditional Silent Auctions = Party Distractions
Traditional Silent Auctions = Awkward Endings
The Anytime, Anywhere Auction
A fundraising auction that allows bidders to bid on any device from anywhere.
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• Online• At school events• At galas • At golf tournaments• In stadiums
It’s Easier than You Think to Build Your Auction Online
A template-based system enables you to have an auction homepage up in under an hour.
• Branding look & feel
• Social media sharing
• Sponsor logos & links
• Featured items & more
• Sell tickets
• Accept Cash Donations
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Building your auction catalog is the first step…
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You Can Fund Any Need
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Get the Word out… Build a Promotion Plan
More visibility for your auction…
Utilize social sharing tools to let your fans and followers know about your fundraiser.
Promote your event page as well as specific items on social networks
Send emails to your community promoting your fundraiser
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Social Media Amplification
Promoted posts on Facebook reach more people.
Case Study #1- Broadway Cares
There’s No Business Like Show Business
Case Study #2- San Francisco Day School
Big Online, Small Live Auction at Event
Smartphones are Replacing Bid Sheets
Streamlined registration & checkout
When you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes.
What takes the place of clipboards?Any smartphone or tablet, cellphones, laptops
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2. Mobile Bidding
The First Giving Society of Fabulous People requests the pleasure of your company at
THE ARTRAGEOUS GALAJanuary 23th, 2014
The Fairmont Newport Beach
4500 MacArthur BlvdNewport Beach, CA 92660
Cocktails at 6:00 PMDinner at 7:30 PM
Buy your tickets and register to bid in our auctionat www.biddingforgood.com/FabGala
Mobile Auctions Begin with an Invitation
And a Visit to the Event Homepage
Guests Buy Tickets and Browse Your Auction
The Night of the Event
They come for the party
They arrive ready to bid. No need to fight the crowd or worry about getting outbid.
Leaderboard engages attendees
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• Leaderboard engages attendees and shows auction progress in real time
A Better Bidder Experience
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Before the event • Register to bid• View catalog online
After the event
• Payments processed• Go home happy!
During the event
• Receive outbid alerts• Bid competitively without
interrupting the party• Bid Extension
Opened their auction to more bidders…Raised over 20% of their $$ from outside of the gala attendees
Case Study #1- Larry King Foundation
Case Study #2- Aspen Education Foundation
Raised $150k+ in their auctionsSold $100K of tickets on their event page
Total Raise- Over $400K! Wow.
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3. Peer-to-peer Fundraising
Why should you care about peer-to-peer fundraising?
1. Peer-to-peer fundraising bypasses the credibility gap
2. Peer-to-peer fundraising expands your donor list
3. Fundraisers have more long term value than donors
4. Fundraisers are your cause ambassadors and nonprofit (brand) advocates
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Planning for peer-to-peer fundraising success
Not every nonprofit is destined for peer-to-peer fundraising glory. For some, it’s simply not a fit.
There are a few foundational requirements an organization must have in order to take full advantage of its network’s network.
They are…
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Peer-to-peer foundational requirements
1. A strong supporter base
2. A peer-to-peer fundraising worthy event
3. Information to arm the fundraisers with
4. The right peer-to-peer fundraising platform1. A pay-the-fee option
2. Embeddable widgets
3. Donate to a team
4. Integration with the tools you use
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Case Study: Comfort Zone Camp
• Comfort Zone Camp supporters-turned-fundraisers raise over $521,000 for children coping with the death of a parent.
• Comfort Zone Camp has empowered over 1,040 supporters to become fundraisers.
• The average Comfort Zone Camp fundraiser brings in $498.
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Wrapping it all up!
1. Diversify your fundraising! – Don’t put all your eggs into one basket.
2. Online Auctions tap a different pool of money – discretionary spending
3. Live mobile bidding alleviates several silent auction woes.
4. Peer-to-peer fundraising empowers supporters to become life long fundraisers.
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Be a part of our communities
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Blog: info.firstgiving.com/blog
Facebook: facebook.com/bidding4good
Twitter: @biddingforgood
Blog: goodness.biddingforgood.com
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Interested in learning more?
FirstGiving
Contact our Online Fundraising Consultants• Email: [email protected]• Telephone: 617 542 0010 x 4
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BiddingForGood
Contact our sales team • Email: [email protected]• Telephone: 866-621-0330
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Questions?
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Thanks!
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