3 Ways To Boost Student-Driven Web

Content

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3 Ways To Boost Student Driven

Web Content

3 Ways To Boost Student-Driven Web

Content

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1. Student Blogs

2. Testimonials

3. Writing Contests

Overview

Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website

3 Ways To Boost Student-Driven Web

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Just as classrooms rely on student participation in order to

thrive, a college or university website needs student-led content

in order to bolster the energy and voice of your overall web

branding.

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3 Ways To Boost Student-Driven Web

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Student-driven content will allow your site to:

Act as a catalyst to the academic experience offered at your school.

Play a crucial role in education lead generation

Offer visitors the type of content that will answer the questions that they

are likely asking themselves: What does it mean to be a student at this

college? What do the students stand for? Is this college the best choice?

Can I see myself studying here?

Here are just a few types of student-driven content that you

can add to your college or university website:

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3 Ways To Boost Student-Driven Web

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Student blogs are the gateway to the spirit of your student

body. Whether you’re working at a college that offers career

training in niche markets or at a university with programs in

dozens of different disciplines, every student has a distinct

learning experience. Offering students the opportunity to tap

into these experiences through a blog will reinforce the

strength and value of the knowledge you are teaching them.

1. Students Blogs

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3 Ways To Boost Student-Driven Web

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There are so many engaging ways to allow students to host

blogs directly on your website. To ensure that the blogs are

related to the student experience at your school, you can

design them through themes or personalities.

For example, launch separate blogs for each faculty, and have

students be the primary authors of these blogs: Science students

can write about the latest research being done in the labs, Business

students can write about fluctuating trends, Arts students can plug

their latest work and on-campus events, etc.

1. Students Blogs

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3 Ways To Boost Student-Driven Web

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After developing the theme of the blog, send out a call for

students who would be interested in submitting regularly

within the theme and guidelines that you create.

The most important thing is to let the students drive the

content.

Allow them to speak openly about their experiences in order

for the content to be both honest and engaging.

1. Students Blogs

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3 Ways To Boost Student-Driven Web

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Life @ U of T is just one of more than a dozen blogs hosted

on University of Toronto’s Student Life page.

Posts are written by numerous students from different

faculties, allowing the blog to represent a wide spectrum of

the student body.

The bloggers also maintain a Twitter feed, which allows then

to engage with other students, and also adds to the

university’s overall social media marketing efforts.

1. Students Blogs Example: University of

Toronto

Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website

3 Ways To Boost Student-Driven Web

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Testimonials put a spotlight on students as they share

their overall impressions of their time at your college or

university.

Featuring testimonials on your website is an absolute

necessity, and is likely the easiest type of student-driven

content that you can add to your website.

2. Testimonials

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3 Ways To Boost Student-Driven Web

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Remember that testimonial content can take shape in a variety

of different formats, including text, video, illustrations, audio,

etc.

Saint Michael’s College presents testimonials

through Student profiles (as well as faculty, staff and alumni

profiles).

The testimonials are presented in an interview format, where

the student tells his story by answering questions relating to

their experience at Saint Michael’s.

2. Testimonials Example: Saint Michael’s

College

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3 Ways To Boost Student-Driven Web

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University of British Columbia recently launched the

incredible Continue Your Story student testimonial campaign on

their Continuing Studies page.

The campaign thrives in its ability to showcase the personal stories of

four distinct students and the reasons why they chose to pursue

continuing education studies.

Ultimately, these stories give visitors a concrete understanding of how

higher education can help shape their lives.

The mix of media (photos, video) as well UBC’s choice to highlight the

campaign by giving it dedicated space and promotion on the website

adds to its overall success.

2. Testimonials Example: University of

British Columbia

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3 Ways To Boost Student-Driven Web

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Writing contests are a great way to get the creative juices

going across the entire student body.

Design the contest around a particular theme and send out a call

for submissions.

For example, ask students to send in their best "Rookies Rule" story,

which would include anecdotes about how they overcame a big academic

hurdle during their freshman year.

Feature the winning (and runner-ups!) stories directly on your

site, thereby giving your students’ voices physical presence on

your site.

3. Writing Contests

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3 Ways To Boost Student-Driven Web

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The Mohawk College Writing Centre recently did a great job

hosting a writing contest on their site.

The contest was called “Writing Rocks” and sent out a call for fiction and

poetry submissions.

Once the winners were chosen, the first place and runner up entries were

featured directly on the Mohawk website.

They also have a social media buttons on all of the corresponding pages,

giving users the ability to share the content on Mohawk site.

Integrating all of these elements into the writing contest contributed to

enhancing the user experience.

3. Writing Contests Example: Mohawk

College

Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website

3 Ways To Boost Student-Driven Web

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Before launching any one of these student-driven content

initiatives, be sure that they are implemented into your overall

digital communications plan and content strategy.

Similar to how you schedule online announcements of events,

new courses, program updates etc., you would need to develop

a plan that will map out the dates, contributors and themes of

each piece of content.

Using an editorial content calendar is the perfect way to

stay organized from the start will make the content integration

process a whole lot easier!

Source: http://www.higher-education-marketing.com/blog/3-ways-boost-student-driven-content-website

3 Ways To Boost Student-Driven Web

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