3 Ways Lawyers Can Use Social Media to Launch their Careers
-
Upload
lexblog-inc -
Category
Social Media
-
view
239 -
download
0
description
Transcript of 3 Ways Lawyers Can Use Social Media to Launch their Careers
Three Ways Lawyers Can Use Social Media to Launch their CareersJune 25, 2014
Tiffani McDonoughAssociate, Obermayer Rebmann Maxwell & Hippel LLP
Kara McKennaSr. Business Development Manager, LexBlog, Inc.
Twitter hashtag: #LexBlogWeb
Meet the Presenters
2© 2014 LexBlog, Inc. Proprietary
Tiffani McDonoughAssociate, Obermayer
Kara McKennaSr. Business Development Manager
@hrlegalistBlog: HRLegalist.com
@karajmckenna
Blog: GenYBizDev.com
Today’s Agenda
State of the marketplace for lawyers today
Listen: Create Situational Awareness
Share: Connect & Build Relationships
Write: Publishing in the 21st Century
© 2014 LexBlog, Inc. Proprietary 3
LexBlog Core Beliefs
Building online visibility is imperative for driving business development today
Authentic online engagement accelerates relationships and word of mouth
A lawyer’s best work comes via relationships and word of mouth
© 2014 LexBlog, Inc. Proprietary 4
State of the Marketplace for Lawyers Today
98% of business decision makers read blogs
74% of in-house counsel use social media in listen-only mode
By 2025, Millennial generation will make up 75% of the workforce
© 2014 LexBlog, Inc. Proprietary 5
Started by Following the Right People
© 2014 LexBlog Inc. Proprietary 6
Find people who command the attention of the target audience you want to reach—even if it’s not a large number.
• Amplifiers
• Influencers
• Thought leaders
"It’s not me creating content to say, ‘Look at me, look at me,’ it’s a method of creating content that leads to an opportunity to connect.” -Kendall Gray, Andrews Kurth
Three Ways Lawyers Can Use Social Media to Launch their Careers
What are you passionate about? Follow influencers in your
area of expertise Follow competitors Listen to clients & potential
clients Use listening tools—Twitter,
Zite, Flipboard, LinkedIn
#1 Listen: Create Situational Awareness
© 2014 LexBlog, Inc. Proprietary 8
© 2014 LexBlog Inc. Proprietary
#1 Listen: Twitter
© 2014 LexBlog Inc. Proprietary
#1 Listen: Flipboard
© 2014 LexBlog Inc. Proprietary
#1 Listen: LinkedIn
© 2014 LexBlog Inc. Proprietary 12
Poll Question
Build on your listening habits
#2 Sharing: Connect & Build Relationships
13
Start commenting yourselfShare others’ contentStart getting your voice out thereCreate new relationships
#2 Sharing: Generating Networking Opportunities
© 2014 LexBlog, Inc. Proprietary 14
© 2014 LexBlog, Inc. Proprietary 15
Questions??
??
?
? ?
#3 Writing: Demonstrate Your Expertise
© 2014 LexBlog, Inc. Proprietary 16
“The ease of blogging puts your name and expertise on the internet to potential clients who are searching for that particular expertise.”-Keith McMurdy, Partner, Fox Rothschild
"Blogging enables me to share what I know in a way that’s far more immediate and far more effective than your basic press release.” Bill Marler, Partner, MarlerClark
#3 Writing: Demonstrate Your Expertise
How do you get noticed?
© 2014 LexBlog Inc. Proprietary 17
How do you break in?
Writing about your passions is more fun
Your personal insight makes you interesting
© 2014 LexBlog Inc. Proprietary 18
#3 Writing: Support Your Goals
People who are passionate are more hirable
“Blogging requires passion and authority, which leaves most people out” – Hugh MacLeod
A blog gives you your own platform
© 2014 LexBlog Inc. Proprietary 19
Poll Question
#3 Writing: Leverage and Repurpose
• What have you already written?
• You’re already a subject matter expert
• Have a point of view—comment on others’ work
• Participate by sharing others’ content
• Seed important conversations with your opinion
© 2014 LexBlog, Inc. Proprietary 20
No need to start from scratch
“The blog provided me instant credibility with the client, something I never would have been able to obtain without the blog.” –Jeff Nowak, Franczek Radelet
© 2014 LexBlog, Inc. Proprietary 21
Questions??
??
?
? ?