TEEN TARA (TT)Business Plan

Introduction

As we all are well aware that Bangladeshi Handicrafts are too much famous in all over Bangladesh including USA, Europe, Arab, India etc. Most of the handicrafts are purchased and sale in Bangladesh without any proper market. The lack of proper market could not improve the profitable business of Bangladeshi handicrafts. So we introduce an online retailer shop of handicraft products TEEN TARA online shopping in which people will be able to purchase handicrafts online. This will be more convenient for everybody because it will save more time and money and the consumers would willingly purchase those handicrafts.

Mission Statement

To promote the trending culture across Bangladesh. And to be a innovative leader in distribution of handicraft items and generate a fair return through continuous growth and enhancement and to make global presence by providing authentic and global quality products at reasonable price.

Vision

After 5 years the TEEN TARA handicraft (TT) online shopping will be able to become the market leader in Handicraft business in Bangladesh.

Objectives and Goal

To focus on designing new versions of hand crafts products. By 2017 to cover a sizeable portion of local market. We will maximize our profit. Promotion of cultural tradition and heritage. There should be more trade shows to facilitate.

Industry Analysis

Macro Environment:Basically our business intends to promote the trending culture in Bangladesh as well as in Gulf countries where people through online shopping can easily get access to the Bangladeshi handcrafts goods such as home decorating product, Toys, Cloths ect.

Competitive Rivalry:There are large number of firm operating in the industry. It will lead to cut throat competition to expel the business by using low pricing strategy.

Market Segmentation:We are segmenting our customers on basis of geography, gender and income levels.

Product Details

Product Details

Product Details

Product Details

Market Size:We will initially target the major cities of Bangladesh.

Office Equipment and Human Resource:Initially we require certain things for the operation of our business. The running of business operation we will use some equipment for the business such as, 3 computer systems with internet, 3 employees for accomplishing of specific task, a bike need for small works and telephone, mobile for communication.

Production Plan

Complete Manufacturing:Whole the manufacturing will be maintained by employees who will work accomplishing specific task. They would be well trained and well experienced.

Physical Plant:Our production facility is situated in

Suppliers of raw materials:

Operational Plan

Order placement by customers: Order placement by the customers through online, Such as websites, telephones what’s app, and other social media, and also through those sources the customer could place their order.

Storage and Inventory Control:We will take a small shop on rent near the production department where we can keep our final products and raw materials. 

Technology utilization in Operations: According to the company format the new technology will be utilized in operation work . We have five sewing machine, a packing machine and a labeling machine are required for operation work.

Organization Plan

Ownership: Online TEEN TARA handicraft shopping is organized as partnership between three partners Mr. Fahim Swan, Mr. Rifat Pritom and Mr. Shagor Xohan. Who handle over all business operation.

Middle Level Management Team:

SWOT Analysis

Strength: workers availability Highly convenient Less time consuming Less energy efforts High quality

Weaknesses: Obsolete of product during shipping Loss of product due to wrong address Product bad perception Late delivery 

Opportunities : A demand of art products in the country Increase in income of people Low labor cost

Threats : website hacking non availability of internet internet speed problem

Contingency Plan

 According to the company polices every business has alternative plan and Online TEEN TARA Handicrafts shopping (TT) also has an alternative plan if our actual plan fails then we go for a contingency plan. Uncertainly if our products sale go down or the products do not give good sale then we have a contingency plan to run the business. The plan is to give extra additional service such as 40% discount and other offers such as buy one get one free. At an early stage we don’t focus on profit, the company just focuses for stable standard in the market, for a short time it will effect on the company financial position but we hope that this plan will be a good decision for the company.

Break-even Analysis

Our break even analysis is based on running cost , the costs we incur to keep the business running not on the theoretical fixed cost that could be relevant only if we were closing fixed cost including the play role rent utilities and marketing costs.