3 SURE-FIRE WAYS TO INCREASE AWARENESS WITH SOCIAL MEDIA
Duncan Alney, Firebelly Marketing CEO
Ad Management
Competitive Analysis
Influencer Outreach
Audits
Content Development
Social Listening
Community Management
Contests + Promotions
Strategy Consulting
PAIN POINTSDo you have problems with awareness levels?
PAIN POINTSDo you have problems raising dollars?
PAIN POINTSDo you have problems finding volunteers?
THE FUTUREWhat if you could increase awareness + engagement?
THE FUTUREWhat if you could have a consistently increasing
fundraising group?
THE FUTUREWhat if you could find + maintain volunteers all the time?
3 SURE-FIRE FIXES
1. Channel Management
2. Social Ads
3. Influencers
AUDIT YOUR CURRENT ASSETS
ANALYZE THE COMPETITION
PROCESS + PROTOCOL
BUY-IN FROM THE TOP?
3 SURE-FIRE FIXES
1. Channel Management
2. Social Ads
3. Influencers
CHANNEL MANAGEMENT
#1
ARE YOU ON THE RIGHT SOCIAL MEDIA CHANNEL?
CHANNEL MANAGEMENT BEST PRACTICES
BE HELPFUL (A RESOURCE)
USE CALLS-TO-ACTION
PREFERRED PLATFORMS
AD GOALS
1. Community growth
2. Brand visibility
3. Content engagement
4. Web traffic
COMMUNITY GROWTH METRICS
1. Audience size
2. Growth rate
3. Cost per follow
BRAND VISIBILITY METRICS
1. Impressions
2. Reach
3. Page views
4. Cost per impression
CONTENT ENGAGEMENT
CONTENT ENGAGEMENT METRICS
1. Likes
2. Comments
3. Shares
4. Retweets
5. Favorites
6. Cost per engagement
WEB TRAFFIC METRICS
1. Clicks to website
2. Cost per click
3. Conversions
4. Conversion rate (%)
CONSIDER TARGETING
1. Friends of followers
2. Lookalike audiences
3. Custom audiences
INFLUENCERS
1. Identify them
2. Activate them
3. Reward/incentivize them
IDENTIFY INFLUENCERS
IDENTIFY INFLUENCERS: TOOLS
ACTIVATE INFLUENCERS
REWARD INFLUENCERS