3 Steps to a Killing Email Marketing Program

THANKS FOR YOUR ATTENTION.

WHO AM I TO DESERVE IT?

1. Brazilian-born Fabiana Pereira, MBA, PhD.

2. Senior Digital Strategist & Management Consultant

3. Work with Fortune 100 and disruptive startups

4. To establish and lead highly successful CRM and Interactive Marketing Programs

5. Think outstanding is the new black

LET’S TALK ABOUT EMAIL?

LET’S TALK ABOUT EMAIL?

In 2014, 89% of marketers in the US and Canada said email was their primary channel for lead generation. (Forrester Research).

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (eMarketer).

In 2014, 74% of marketers claimed: email marketing generates a positive ROI for their brands or businesses (Marketing Cloud).

In 2014, 43% of enterprises reported having email teams staffed with 2 to 3 people (Marketing Cloud)

3 STEPS FOR A KILLING EMAIL MARKETING

PROGRAM

1st STEP: MAKE IT GROW

DB GROWTH 101: OPTIMIZED OPT-IN

1. Location, Location, Location

2. Immediate Gratification

3. Short and Sweet

4. Test for the Best

DB GROWTH PRO: BIRDS OF A FEATHER

1. Win-Win Situations

2. Affiliated We Stand

3. Custom Audiences

DB GROWTH BOOST: CONTESTS!

1. We’re All Game

2. Experience is King

3. Go Big or Go Home

2nd STEP: MAKE IT SHINE

SHINING 101: DESIGN & COPY

1. Responsive

2. Inspirational

3. Clever

4. Social-Proofed

5. Direct

PERSONALIZATION BOOST: ADDED VALUE

1. Exclusive Club

2. Everyone Gets Busy

3. Hey, Here’s Something Awesome

3rd STEP: MAKE IT PERSONAL

PERSONALIZATION 101: SEGMENTS

1. Newbies

2. Disengaging

3. Best Customers

4. Preference-based

PERSONALIZATION PRO: DYNAMIC CONTENT

1. You Had a Stylish Year!

2. Your Foundation Matches.

3. We Miss You. Here’s a Freebie. Come Back.

4. 6 Months Together! We ♥ You More than Ever.

PERSONALIZATION BOOST: AUTOMATED FLOWS

1. Welcome to Our World

2. Post-Purchase Follow Up

3. Reengagement

4. Abandoned Browsing / Cart

That’s it!Easy as 1, 2, 3

Email is quite addictive(specially the results).

Making a killing at itis even more fun.

Let’s Make it Happen!

You can find me here: fabiana@lesite.ca