3 Steps for Internet Marketing

A New Way to Market:-)

A Three-Step Program for Saving & Growing Your Business in This

Crazy Economy

Tuesday, May 24, 2011

Did you know there are 1,900 people searching the term ‘cedar creek lake real estate’ and another 1,000 people searching ‘cedar creek realty’?


Is your business easy to find online?


Are you active in all the places where your target customers hang out online?


Why not?


Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation


97% of consumers use online searches when

researching products or services


78% of consumers trust peer

recommendations


Only 14% trust ads


And 25% of people “Liked” a Facebook page because they wanted a Special or

Discount


The new “word of mouth” is online social media like Facebook and Twitter


Facebook and Twitter have 700,000,000 members combined


Those members seek and make recommendations for products, services & experiences for friends & followers


The fastest growing demographic among Facebook users is...

35 to 65 year-old women


How do we engage our target market?

We craft posts!


6 Ways to craft posts.1. Personal Touch

2. Social Proof

3. Obvious Offer

4. Something to Search

5. Value Add

6. The Question


The key is consistency.

Post at 8am, 12pm and 7pm

Monday - Sunday


YouTube is now the second largest search engine


YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos


According to ComScore, YouTube has 50% more searches than Yahoo! and 180% more searches than Bing.


People go there to look for videos to answer their questions, show them how to do something,

or review a product or business


There are more than 200,000,000 blogs


People are more likely to visit blogs that align with their interests because blogs are non-selling environments


Whether you know it or not, your prospects & customers

are using social media


91% of Americans have mobile

phones


20% of them (about 45 million people) have phones with Internet capability


152 billion mobile text messages are sent each month


90% of text messages are read within one minute of

receipt


Do you have a plan for using mobile phone marketing for your business?


Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?


24 of the 25 largest newspapers

experienced record declines

in circulation in the

past year


Why are the Yellow Pages like Nursing Homes?


They’re shockingly expensive, few people under 70 use them, and many who do are a little out of it


According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones


Marketing online isn’t an option anymore —

it’s a requirement


It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved


Marketing online is no longer just about having a Web site

where people come to find your business


It’s about going where they are online and setting-up tables in those locations


of small

businesses have invested

any time or effort in marketing

online

Only 26%

Good news:


There is still time to get established before it’s too late


How?


Three steps: Get out there and get foundEngageFollow up


Google is important but there are about 50 other key places you need to get found

Get out there & get found


But it’s not “set and forget.” You need to stay fresh



Internet search engines, directories & social media are like big grocery stores



There’s a “sell by” date on almost every piece of information out there



If you’re not delivering something new on a regular basis, you’re going to get knocked off



Once you get found, engage with your prospects on their

terms.

Engage


Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel

Engage


Then start offering more insightful information,

expert perspective, recommendations,

news, coupons,

membership privileges…

Engage


Build relationshipsEarn their trust

Earn their business

Engage


Follow Up

Continue to engage & follow up


Continue to provide valuable informationContinue to make offers

Follow Up


It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you

Follow Up


The quickest way to start mobile marketing? Follow up with mobile text messages

Follow Up


Recap: Get out there and get foundEngageFollow up


What are the keys to a successful online marketing programfor your business?


Get started right now


Build your program incrementally to control costs


Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing


Do it with zero extra work on your part


That’s where I come in.


Step one:



Your Custom Web Presence

orStrategic Video Positioning

orCustom Facebook Welcome


Create a specially optimized mini-Website to build your personal brandCreate videos to establish you as an expert within your industryCreate a professional Facebook Business Page to increase your “Likes” with a Strategic Day-to-Day Plan of Action


Custom Website $75020 Videos and Fully Optimized YouTube $1,500The Perfect Facebook Page $300


Custom Website $50020 Videos and Fully Optimized YouTube $500The Perfect Facebook Page $300

Today Only $1,000


Let’s get started right now


3 Steps for Internet Marketing

Business

Transcript of 3 Steps for Internet Marketing