3 Step Content ATM - Book summaries · 2019-05-20 · 1.Create Strategic Content & Repurpose It....
Transcript of 3 Step Content ATM - Book summaries · 2019-05-20 · 1.Create Strategic Content & Repurpose It....
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3 Step Content ATM(not using Ads/Sponsorships)
Mani VayaFounder, 2000 Books
Founder, MillionDollarBookClub.com
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Caveat: I am not a Professional Speaker
(I just love to teach and share)
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Caveat: I am not a Creator (I am an Entrepreneur & I want you to be one)
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2000 Books World’s Greatest Business & self help
books summarized into 15 Minute Video Lessons
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Million Dollar Book Club Book Club for Entrepreneurs with
Million $+ Annual Revenue
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Who am I?
● Former Physicist & Computer Engineer ● 12+ Years in High Tech Industry● Used to Manage Billion $+ Cellphone Projects
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Left a very lucrative High 6 Figure Engineering Career to start “2000
Books” in 2015
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1st Full Year in Business (2015-2016)
● Built audience using Youtube/Podcast ● Monetization model: Youtube Ads, Podcast Sponsorships● Revenue: $49K (After leaving a High 6 Figure career)● The Creator dream was shattered :(…. This is not real!!
Realization: I have to be an Entrepreneur. Not a Creator
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Creator
Social Media Channel is a Business
Entrepreneur
Social Media is just a Marketing Channel
I am a
● Podcaster● Youtuber● Instagram Celeb etc
I use Marketing Channels to grow my Business
● Podcast● Youtube● Instagram etc
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Marketing Channels we use for 2000 Books:
○ Youtube ○ Podcast○ Blog + SEO○ Email Marketing○ Facebook Ads○ Instagram Ads○ Joint Venture/Affiliate Partnerships
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Why am I concerned about Creators?
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Creator Life
Media Platform
Ads & Sponsorships
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The Truth
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Creator Mindset
Create content on Media Platforms
Get paid through Ads & Sponsorships
Borrow Land to build a Sand Castle
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You don’t own any Social Media Channels
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You can build an audience on Social Media
But you don’t own the audience
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So what should you do?
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Entrepreneur Mindset
Create & Market Content Across Channels
Acquire Audience
Create Marketing &
Sales Systems
Create Products &
Services
Own the Real Estate & Build a Stone Castle
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Which of these do you really own?● FB Page/Group● FB Pixel/Ad Account● Instagram Followers● Youtube Channel/Subscribers● Twitter Followers● Pinterest Followers● Podcast / Podcast Listeners● Website● Email List
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How to build Stone Castle on Your Own Land
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Land You Own
Website
Stone Castles
Your Products/Services
Email List
Your Marketing Funnels
Your Content
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3 Step Content ATM
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1. Create Strategic Content & Repurpose It
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What is Strategic Content?
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Content for Different Stages of your Prospect’s Journey
Know Like Trust Product Awareness Buy
SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer
Viral Worthy Educate People in your life Seed the Product or Service
Launch Awareness
Serves Existing Audience
Inspire them Testimonials, Case Studies
Pains, Challenges, Frustrations
Why they need the product
Authority Content Omnipresent Pre-Framing Sales Pitch
Personal Values, Beliefs
Showcase Expertise
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Example: Email Marketing 101 Video
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Education + SEO Worthy
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Case Studies + Pre-Framing + Seed the Offer
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Establish Authority
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Offer for Affiliate Product
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Showcasing Expertise
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Make the Offer
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Strategic Content - Email Marketing 101Know Like Trust Product
AwarenessBuy Refer/Repeat
SEO worthy Level 1 Stories
Vulnerability Stories
Sell the Lead Magnet
Offer
Viral Worthy Educate People in your life
Seed the Product
Launch Awareness
Serves Existing Audience
Inspire Testimonials, Case Studies
Pains, Challenges, Frustrations
Why they need the product
Authority Content Omnipresent Pre-Framing Sales Pitch
Showcase Expertise
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Strategic Content
Research
Video Asset
Youtube
Podcast
Blog/SEO
FB
Content Repurposing Framework
Long form Content Libraries 1st
Marketing Channels 1st
Most Powerful Content Today
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Video Asset
Youtube
Podcast
Blog/SEO
FB
Biggest Repurposing Key: Start with Video
Long form Content Libraries 1st
Marketing Channels 1st
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Strategic Content
Research
Identify SEO Title
Dominate SEO
Create Amazing Video(s)
Create Rich Blog Post for SEO
Embed Video(s) into Post
Transcribe+ Edit
Research Competition
Embed Lead
Magnet
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Download the Slides at MillionDollarBookClub.com/bonus
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2. Build Your Email List using Strategic Content
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The Bridge
Content on Social Media
Channels
Your Products and ServicesEmail Marketing
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Email Marketing is the most Potent Follow Up Tool
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Marketing is a game of Repetition
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You don’t own Social Media Audience
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But you always own your Email List
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Lead Magnet
Email List
Youtube
Podcast
Blog/SEO
FB
Use Strategic Content to Build Your Email List
1-9% Conversion
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Strategic Lead Magnet
Delivers a Quick Win
Leads to Your Product or
ServiceFREE!
Something that audience
craves
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3. Create Marketing Funnels using Strategic Content
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Youtube
Podcast
Blog
Lead Gen
FB
Pinterest Pixel
Sponsorship
Email Marketing Funnel
Direct Offers
Pixel Retargeting Ads
Others’ Ads
OffersOffers
Offers
Webinar
SalesPage
Phone Sales
You Truly Own
Creators
Entrepreneurs
Launch Sequence
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Content for Different Stages of your Prospect’s Journey
Know Like Trust Product Awareness Buy
SEO worthy Level 1 Stories Vulnerability Stories Sell the Lead Magnet Offer
Viral Worthy Educate People in your life Seed the Product or Service
Launch Awareness
Serves Existing Audience
Inspire them Testimonials, Case Studies
Pains, Challenges, Frustrations
Why they need the product
Authority Content Omnipresent Pre-Framing Sales Pitch
Personal Values, Beliefs
Showcase Expertise
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Email Marketing FunnelKnow-> Like Sequences
Like -> Trust Sequences
Trust -> Buy Sequences
Repeat Buying
Sequences
Limited Time Offers
Your Principles,
Values, Beliefs
Your business story
More personal stories
Educate about the Problem
Establish Authority
Educate them about Solution
Social Proof
Educate (Your Best Content)
Testimonials/ Case Studies
Limited Time Offers
Educate about the Problem
Educate them about Solution
Testimonials/ Case Studies
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Need Help making the leap from Creator -> Entrepreneur?
Email: [email protected]: 858-205-2135 (Personal)
Slides: MillionDollarBookClub.com/bonus