3 Social Media Account Management Tips for LA CPAs (SlideShare)

3 Social Media Account

Management Tips for LA CPAs

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLACPAs.com

http://www.techguideforlacpas.com/

Sponsored by http://www.TechGuideforLACPAs.com

Craig PollackFounder & CEO

Whether (or not) your firm

has the luxury of having

a dedicated marketing division

to manage your social media

activity,




there are effective ways to

demonstrate your accounting

expertise




and become as adept

at social media account

management as you are

at managing your client’s

financial matters




Here are three

recommendations

to help your LA CPA firm

succeed at social media




1. Balance Posting, Listening,

and Responding




If you are finding it difficult

to listen and react on multiple

social media streams, try using

listening tools like HootSuite,

Google Alerts, or IceRocket




2. Find Ways to Schedule

and Automate Your

Social Signals




Check out IFTTT (If This Then

That) as a way to set up an

“echo” effect of your posts

on social media channels

where you aren’t as active,

but still have a following




3. You Don’t Have

to Be All Business –

You Do Have to Be Likeable




Try to tone down the corporate

speak on social media

and let a little of your

sense of humor shine through




Social media account

management is most effective

if you choose a few channels

you find effective and

comfortable




Have you found effective ways

to build a vibrant, targeted

following on social media?




Let us know about it in the

Comments section below


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3 Social Media Account Management Tips for LA CPAs (SlideShare)

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Transcript of 3 Social Media Account Management Tips for LA CPAs (SlideShare)