3. Rsrch Methds in Bsns (BC RM-3201)
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GC UNIVERSITY LAHORE DEPARTMENT OF ECONOMICS Program B.Com(Hons) Course Title Research Methods in Business Course Code BC RM - 3201 Year III Semester VI Course Duration One Semester (16 weeks of study) Credit Hours 03 Course Leader Taj Muhammad Course Instructor Taj Muhammad Imtiaz Ahmad A. Course Description This course is intended to provide the insight into the challenges faced by managers in research for business decision making. The course aims at: To meet the challenge of the fast pace decision making environment, Provide the knowledge and skills a manager needs to solve the problems. The course is designed to prepare the students to manage business, not-for-profit, and public organization in all functional areas. The course will draw on business and management theory and investigation methods. It will take a holistic view of the research ideas associated with academic and other research projects. Pre-requisites Course(s): Business Statistics Co Requisite Course(s): None 1
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Transcript of 3. Rsrch Methds in Bsns (BC RM-3201)
Course name: Micro Economics
GC UNIVERSITY LAHORE
DEPARTMENT OF ECONOMICS
Program B.Com(Hons)
Course Title Research Methods in Business
Course CodeBC RM - 3201
Year III
Semester VI
Course Duration One Semester (16 weeks of study)
Credit Hours03
Course LeaderTaj Muhammad
Course InstructorTaj Muhammad
Imtiaz Ahmad
A. Course DescriptionThis course is intended to provide the insight into the challenges faced by managers in research for business decision making. The course aims at: To meet the challenge of the fast pace decision making environment,
Provide the knowledge and skills a manager needs to solve the problems.
The course is designed to prepare the students to manage business, not-for-profit, and public organization in all functional areas.
The course will draw on business and management theory and investigation methods. It will take a holistic view of the research ideas associated with academic and other research projects. Pre-requisites Course(s): Business StatisticsCo Requisite Course(s): NoneB. Course Goals and Objectives:
INTRODUCTION
GOAL 01: Nature of Business Research and Management ResearchObjective 1: Definition of Research, and Research and DevelopmentObjective 2: Purpose and distinct focus of Business and management research;Objective 3: Basic-applied research continuum according to its purpose and contextObjective 4: Research process and the stages to complete (and revisit) as part of
Objective 5: research process
Objective 6: Formulating and Clarifying Research TopicObjective 7: Attributes of good research topic Objective 8: Generating and refining research ideas.Objective 9: Turning research ideas into research projectsObjective 10: Research proposal for research projects incorporating research ideas
Objective 11: Role and Significance of Research in Business, Commerce and Industry GOAL 02: Business Research ProposalObjective 1: Purpose of Research Proposal.
Objective 2: Types of Research Proposal Objective 3: Development of the proposalsObjective 4: Formatting the Research proposal
Objective 5: Contents of the Research proposal
Objective 6: Requirements of the sponsoring agentObjective 7: Evaluation of Research proposalObjective 8: Business Research Ethics and Ethical treatment of participantsBUSINESS RESEARCH PROCESS/CYCLEGOAL 03: Broad Problem Area & Preliminary Data Gathering
(Research Process Step 1 & 2)Objective 1: Identify the Problem Areas
Objective 2: State Research Problems
Objective 3: Nature of data to be gathered
a. Background information
b. Managerial Policies
c. Attitude & Behavioral Response of the Organization
Objective 4: Literature Review
a. Reason for the literature Review
b. Conducting the Literature Review, Identify & Extracting the relevant informationGOAL 04: Problem Definition & Theoretical Framework (Research Process Step 3 & 4)Objective 1: Managerial Implications
Objective 2: Ethical Issues
Objective 3: Need for a Theoretical Frameworka. Dependent Variable
b. Independent Variable
c. Moderating Variable
d. Intervening Variablei. Theoretical Frame work & its FeaturesGOAL 05
Hypothesis Development & Research Design
(Research Process Step 5 & 6)Objective 1: Definition of HypothesisObjective 2: If-Then Statement
Objective 3: Directional & Non Directional Hypothesis
Objective 4: Null & alternate hypothesis
Objective 5: Define Research Design
Objective 6: Identify the main research strategies Objective 7: quantitative and qualitative data collection techniquesObjective 8: Reasons for adopting methods in the conduct of researchObjective 9: Implications of adopting different time horizons for research designObjective 10: Concepts of validity and reliability Objective 11: Identify the main threats to validity and reliabilityGOAL 06: Sampling &Data Collection Methods (Research Process Step 7)Objective 1: What is sampling?
Objective 2: Types of Sampling (Probability and Non Probability Sampling)
Objective 3: Appropriate Sampling DesignObjective 4: Precision & Confidence
Objective 5: Estimate Sample SizeObjective 6: Types of Probability and Non Probability Sampling
Objective 7: Advantages and Disadvantages of Probability and Non Probability
SamplingObjective 8: Sampling as a part of Research Project/ProposalObjective 9: Types & Nature of DataObjective 10: Sources of DataObjective 11: Data Collection Methods for Different types of DataObjective 12: Ethics in Data Collection
GOAL 07: Analyzing & Interpreting Data and Use of Softwares (Research Process Step 8)Objective 1: Preparing, inputting and checking data in Microsoft Excel/SPSS/Eviews/StataObjective 2: Exploring Coding categorizing & presenting Data through Microsoft Excel/SPSS/Eviews/StataObjective 3: Describing data using statistics(descriptive & statistical ) through
Microsoft Excel/Eviews/StataObjective 4: Examining relationships, differences and trends using statistics GOAL: 08 Writing and Presenting Research Report(Research Process Step 9)Objective 1: Purpose of Report
Objective 2: Different types of Reports
Objective 3: Structuring project/research reportObjective 4: Organizing the reports contentObjective 5: Developing an appropriate writing styleObjective 6: Meeting the assessment criteria
Objective 7: Oral Presentation of the workC. Recommended Texts
1. Cooper & Schindler, Business Research Methods, Ninth Edition2. Saunders, Mark ,Philip Lewis and Adrian Thorn, Latest Edition
3. Sekaran Uma, Research Methods for Business, Fourth Edition.4. Zigmund, William G, Business research methods, Sixth Edition.D. Semester Work
The instructor should follow the following scheme for semester work for this course:
Sr. NoAssessment ToolWeightage in Semester Work
1. Quizzes
(Multiple Choice Questions)30% of Sessional
Marks
2. Assignment / Project / Proposal / Short Research Report (Application of concepts studied in class by asking students to collect information through examples in real life.)70 % of Sessional Marks
E. Assessment Criteria
a. Final Paper
The student will be assessed in final paper from the following modules. The breakup of each module and its weightage in paper is given as follows:ModulesGoalsWeightage in ExaminationBreakup of Questions
Module 1Goal 1 & 220%50% theory
50% application
Module 2 Goal 4 & 720%20-50% theory
50-80 % numerical / application
Module 3 Goal 320%10-30% theory
30-90 % numerical / application
Module 4 Goal 520%10-30% theory
30-90 % numerical / application
Module 5 Goal 620%10-30% theory
30-90 % numerical / application
A student have to separately pass semester work and final examination by securing at least 50% marks in each
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