Wall Street Loves 3 Reasons

Subscription Models

f r o m a n i n v e s t o r p e r s p e c t i v e ?

of the subscription model

W h a t ’ s t h e a p p e a l

forward- looking revenue models .

forward- looking predict ions

Stock valuations are

& subscriptions are

Academy Gu ide :

3 Reasons Wall Street Loves Subscription Models

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Reason 1:

Investors value growth

P r e d i c t a b l e r e v e n u e s t r e a m s

m e a n s s u b s c r i p t i o n b u s i n e s s e s c a n

i n v e s t a g g r e s s i v e l y i n g r o w t h .

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Reason 2:

Investors value visibility

t h e s u b s c r i p t i o n m o d e l o f f e r s

g r e a t e r v i s i b i l i t y i n t o t h e c u s t o m e r .

U n l i k e , o n e - t i m e t r a n s a c t i o n m o d e l s

W h i c h m e a n s m u c h m o r e

s t r a t e g i c a n d t i m e l y c u s t o m e r e n g a g e m e n t

p r o d u c t o f f e r i n g s a n d u p s e l l s ,

u l t i m a t e l y o p t i m i z i n g r e v e n u e g r o w t h .

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Reason 3:

Investors value metrics

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T o d a y , W a l l S t r e e t u n d e r s t a n d s

h o w t o a s s e s s s u b s c r i p t i o n f i n a n c e s

b e y o n d i n c o m e s t a t e m e n t s .

T h e m e t r i c s t h e y v a l u e a r e a t

G r o w t h E f f i c i e n c y

t h e c o r e o f t h e s u b s c r i p t i o n m o d e l :

C h u r n

R e c u r r i n g P r o f i t M a r g i n

Case Study

Adobe

“We were really trapped

inside the box that we shipped –

both literally & figuratively.” - David Wadhwani, Adobe

Hear why upon

launching Creative Cloud

Adobe went from considering

halting all trading one day

to ending 2013 with

their stock soaring up 55%.

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3 Reasons Wall Street Loves Subscription Models

f i n d t h i s g u i d e & s o m u c h m o r e a t z u o r a . c o m / a c a d e m y

bit.ly/WallstreetSAAS