The 10 Biggest Mistakes that Entrepreneurs Make & How to Avoid
3 Really Bad Foundational Business Mistakes that Most Entrepreneurs Make
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Transcript of 3 Really Bad Foundational Business Mistakes that Most Entrepreneurs Make
FIX THREE
REALLY BADBUSINESS MITSAKES THAT MOST ENTREPRENEURS MAKE
By Dawnna St Louis - Business Growth Keynote Speaker - http://www.dawnna.com
foundational
SOME ENTREPRENEURS HAVE A
GUARDIAN ANGEL LOOKING OUT FOR THEIR SUCCESS…
WHILE OTHERS KNOW THAT
THE STRUGGLE
IS REAL.Really real.
SO WHEN I DISCOVERED 3 REALLY BAD
BUSINESS MISTAKESTHAT MOST
ENTREPRENEURS MAKE, I HAD TO SHARE THE FIXES!
foundational
MISTAKE #1
LACK OF CLARITYWait! What do you do again?
ASK AN ENTREPRENEUR
“WHAT DO YOU DO?”
AND THE LACK OF CLARITY IN THEIR ANSWER WILL
ASTOUND (AND ANNOY) YOU.
OK… So remember when flip phones were all the rage and there was an outbreak of polio. Ok. So… Uh… hold on…let me get my slides and batteries for my clicker…. blah, blah, blah…
OK… So remember when flip phones were all the rage and there was an outbreak of polio. Ok. So… Uh… hold on…let me get my slides and batteries for my clicker…. blah, blah, blah…
STOP
FIX IT #1
WHAT, WHO, & WHY
WHAT YOU DO, WHO YOU DO IT FOR, & WHY THEY’D PAY FOR IT
YOU GET 7 SECONDS… SO NAIL ‘EM!
As a Business Growth Keynote Speaker I share insider secrets with people like you who want more money, better service, and epic leadership which I discovered when I transformed my own 5-man startup into a 9-figure international consultancy out of my kitchen.
MISTAKE #2
NOT KNOWING YOUR AUDIENCE
EVERYONE IS NOT A TARGET MARKET.
FIX IT #2
GET YOUR TARGET
FOR WHOM CAN YOU SOLVE A PROBLEM?
WHY WILL THEY PAY FOR YOUR SOLUTION?
They are both 40 year old college educated males, but fall
into distinctly different target markets for many brands.
NO ONE EVEN KNEW WHAT E.D. WAS UNTIL PFIZER DEFINED THE PROBLEM IN MEN AND DEVELOPED THE LITTLE BLUE PILL.
IDENTIFY THE PEOPLE WITH THE PROBLEM FOR WHICH YOU HAVE THE CURE
A - WHO WILL YOU TARGET?Business (B2B) Consumer (B2C)
<—OR —>
WHAT PROBLEM WILL YOU SOLVE?
BIZ TRENDS INNOVATION
PRODUCTIVITY
WHAT PROBLEM WILL YOU SOLVE?
BIZ TRENDS INNOVATION
PRODUCTIVITY
BIZ GROWTH HIGHER MARGINS
BETTER SALES LOWER COSTS
WHAT PROBLEM WILL YOU SOLVE?
BIZ TRENDS INNOVATION
PRODUCTIVITY
BIZ GROWTH HIGHER MARGINS
BETTER SALES LOWER COSTS
EFFICIENCY LEADERSHIP
TEAM-BUILDING
WHAT CURE DO YOU HAVE?
WHAT CURE DO YOU HAVE?
REAL WORLD SOLUTIONS
WITH QUANTIFIABLE RESULTS
EQUALS CREDIBILITY.
HINT: YOUR TARGET IS LIKELY IN A ROLE TODAY
THAT YOU PREVIOUSLY HELD; FACING PROBLEMS YOU PREVIOUSLY SOLVED.
THINK ABOUT IT THIS WAY: YOU CAN’T TEACH SOMEONE HOW TO SCALE MOUNT EVEREST IF
YOU’VE NEVER DONE IT.
MISTAKE #3
CRAPPY COPYStop being boring!
BORING COPY SUCKS
IF THEY WON’T READ YOUR MARKETING MATERIAL THEY WILL NEVER EVER EVER HIRE
YOU… EVER.
FIXT IT #3
LET YOUR PERSONALITY SHINE
YOUR COPY SHOULD SOUND LIKE YOU ARE TALKING TO YOUR CUSTOMER OVER COFFEE. NO… REALLY… IT SHOULD.
CONNECT WITH THEIR CHALLENGE EVEN WHEN TALKING ABOUT YOURSELF.
MEET DAWNNAA SAMPLE OF COPY WITH CHARACTER
and a little shameless self-promotion
Sure, you have a great idea. But turning a great idea into business growth can feel like running the gauntlet on American Ninja Warrior… over hot-coals…in hurricane force winds! OUCH!
But amazing business growth doesn’t have to be that way.
You can quickly turn ideas into major bank. Get teams to dance to your leadership beat. And easily influence others… No Jedi mind-tricks, light sabers, or battles with the dark-side required. Scratch that… you can have a light saber. Everyone wants a light saber.
All you have to do is attend one of my entertaining and engaging keynote presentations. You’ll leverage the same insider techniques I used in my 20+ year career to transform my 5-person team into a highly sought-after international consultancy. You’ll be craved by your customers, envied by your competitors, and buzzed about in your industry… just like we were!
Want that kind of mojo in your business?
Then reach Dawnna now.
RECAP
FIX IT #1 USE WHO, WHAT, AND WHY TO ADD
CLARITY TO YOUR BUSINESS MESSAGE.
Tell me what you do (and what’s in it for me) in 7 seconds.
FIX IT #2 IDENTIFY PEOPLE WITH THE PROBLEM
FOR WHICH YOU HAVE THE CURE.Everyone won’t want you… fine! But the ones who do
will pay you well.
FIX IT #3 HAVE A CONVERSATION WITH YOUR
TARGET AUDIENCE. THEY HAVE TO LIKE YOU FIRST. YOUR CURE WILL JUSTIFY
WHY THEY SHOULD BUY YOU.
Stop selling. Start Telling
FIX THREE
REALLY BADBUSINESS MITSAKES THAT MOST ENTREPRENEURS MAKE
By Dawnna St Louis - Business Growth Keynote Speaker - http://www.dawnna.com
foundational