3 Principles of Psychology You Can Use to Make the Best Cookie Franchise
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Transcript of 3 Principles of Psychology You Can Use to Make the Best Cookie Franchise
3 Principles of Psychology You Can Use to Make the
Best Cookie Franchise
The key to making a great cookie franchise is understanding how people think. You need to understand what they want and
how they want it delivered.
By studying the principles of psychology, you can turn your decent cookie franchise into a great cookie franchise! Here are five key principles of psychology you can use to
create an incredible cookie franchise:
Topics of Discussion:
1. Reciprocity2. Priming3. The Baader-Meinhof
Phenomenon
1. There are many different options to show this reciprocity to your customers.
You could put a jar of mints on the counter, offer free cookie samples, or even just give your customers a heartwarming smile as
they walk in. A great cookie franchise heeds the saying, “If you scratch my back, I’ll scratch yours.” People naturally want to help other people – especially those they
feel deserve it.
2. You can use priming to your advantage in a cookie franchise by helping people associate the word cookie with your franchise. When
done right, if someone starts craving a cookie, they’ll
immediately associate their desire to eat a cookie with their desire to
go to Great American Cookies.
3. Have you ever heard about a product or store for the first time and then you started seeing it
everywhere you looked? That’s what The Baader-Meinhof Phenomenon is. Once someone sees
your store or tries one of your cookies, you’ll want them to start seeing you everywhere. Put ads in
local newspapers, on highway billboards, on television, and even popular internet sites. Help
them remember you wherever they go and they’ll be more likely to remember you when they want
another cookie.
Want to learn more? Please visit our blog at: http://www.greatamericancookiesfranchise.com/uncategorized/863-principles-of-psychology-cookie-franchise/
Or visit our website at:http://www.greatamericancookiesfranchise.com/
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for
information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer
you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements
in your state. Franchise offerings are made by Franchise Disclosure Document only.