3 Online Anchors

Every

Business Needs

1. Presence2. Branding3. Following

Why Do I Need A Website?

• The value of internet real estate• The importance of personal branding• The 24/7/365 presence• The ability to go global• The significance of being recognized• The marketing phenomenon• The center of your online world

The Value of Internet Real Estate

• Entrepreneurs who conduct home business meetings are subject to limitations.

• Entrepreneurs who conduct business on Main Street carry huge overhead.

http://MyName.com

• My home and or store is always open• The street is accessible to over 3 billion• Only 11.9% of all Network Marketing

happens here so far• Online business continues to grow despite

the economic condition making your online sites more valuable

• The cost to start is ridiculously low• You can start easy and learn over time

The Importance of Branding

Website/Blog

Search Engines Directories/Bookmarks Web 2.0 Sites

Who are you and why do I care?

• You control the perception• The image can be crafted• You can look good and be honest• Offer the ‘Expert’ perception• Create designer information• Speak specifically to your niche• Answer FAQ once• Become a unique leader• Share and inspire ‘Vision’• Become identifiable• Share stories/experiences• Easy to understand and relate• Always build in ‘Direct Response’

The Attraction Principle

• Your business reflects your interests, concerns, values, desires etc…

• If who you are is clearly evident from your site, you’ll resonate with others like you.

• Your site should be exciting to you.• If I clean and prepare my home before my

guests arrive, they’ll feel welcome, they’ll want to stay and come back to visit again.

The Exclusivity Principle

• By definition a niche doesn’t include everyone and you don’t want everyone.

• We really only want a small fraction of everyone, and should expect that only 20% of those people will do anything.

• If pride isn’t an issue we won’t take it personally.

• Be willing to make this point up front.

Only 1 Decision to make

• Who you choose to host your site is the only real decision you need to make.

• Your URL or Domain name is typically included when you buy a hosting plan.

• The cost varies from host to host and service to service.

Automatically

• Not only can your site attract prospects, customers or clients 24/7/365 but can be set up to automatically make money.

• My #1 goal is to empower people to leverage the internet through automation to free their time.

Your niche may be narrow, but theWorld Wide Web makes it deep.

International vs. Local

The Local Business Website

• Google started putting maps everywhere• Most searches pull up local results• People are online to save time• They can ‘Know’ you before they ‘Meet’ you• You can impress them and serve them before doing business with them

Internet Marketing

• The end of interruption marketing• Giving unlimited growth potential to home

business owners• Sitting in the cross hairs of e-commerce• Identifying, targeting and serving a very

select audience• Bonding and building relationships with

people we haven’t and may never meet

Marketing is nothing more than bringing theProduct or Service people want, within reach.

“I’d rather shop on line than play

with toys!”

Your budget doesn’t have to be huge…

to get spectacular results.

Marketing is Essential

• Without marketing no one will ever find you… word of mouth is marketing… word of mouth on the world wide web is what’s known as ‘Viral Marketing.’

How It Looks

You.com

AOL

myspace

youtube

Linkdin

Twitter

FBPingGoogle

Yahoo

Why Begin Here?

• If you want to attract visitors online, you need a place they can meet you and get comfortable with you. Even if you own a company that’s already branded, getting to know the owner makes them feel like an insider.

• If this is done right you’ll build a following that will only keep growing.

3 Tips for Building

• Content is key. Keep to one theme with one main keyword.

• Use your pages for sub keywords that support the main theme.

• Create a new site for a new subject.

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Get a copy of our Ebook today at:http://DavidBeairsto.com/consulting