Having a ‘niche’?

Mumford and

SonsNiche markets are specific and appeal to a certain type of audience. In the industry this may be due to the style of music, the instruments or what the

lyrics are.

Mumford and Sons fit into a Niche market appropriate to their style of music. They play folk

rock which is unlike many other music artists.. Their music and image look is more different and exclusive . Their style of clothing is very simple

although they are well dressed showing they attention for their appearance as well as their

music.

Creating a unique point for a artist or band can help land music records. This is useful for me in promoting my album because I know I need to

have a unique selling point for my artist/band so that they strike out from the rest in a genre.