By Colin CampbellSalesConversionSecrets.com

3 Reasons

LAME STOCK PHOTOS

LAME STOCK PHOTOSyea, but no - It’s

actually...

LAME STOCK PHOTOS

UNTARGETEDCOMMUNICATION

yea, but no - It’s actually...

SO CHECK THIS OUT…

You and I know that…

SO CHECK THIS OUT…

This woman …

You and I know that…

SO CHECK THIS OUT…

You and I know that…

This woman ……and that

guy...

SO CHECK THIS OUT…

You and I know that…

This woman ……and that

guy...Are different.

Right?

SO CHECK THIS OUT…

They have different hopes, interests, desires & dreams.

… And they have differentpain-points that motivate them.

So…

SPEAK TO THEM

DIFFERENT FROMONE

ANOTHER

This is a photography company:http://www.redphotography.com/

http://www.redphotography.com/

They did something highly targeted...

This is a photography company:

First they chose customers

That want top notch photography

(Like these lovely folks)

Then,

Then,theymade aspecific offer

Then,theymade aspecific offerthat supportedthe customer’sreal desires.

YOU WANNA KNOWWHAT ADVERTISING

UH-OH #3 IS?

THE CARRIERDOES NOT REACHTHEIR CUSTOMER

You’ve probably heard someone say the following:

You’ve probably heard someone say the following:

You’ve probably heard someone say the following:

You’ve probably heard someone say the following:

You’ve probably heard someone say the following:

You’ve probably heard someone say the following:

BUT YOU KNOWWHAT ALL THOSEFORMS OF MEDIA

REALLY ARE?

A BUNCH OFFLOCKINGCARRIERPIGEONS!

At the end of the day, from a business person’s

perspective…

... If the rightcommunication gets to the correctcustomer - who careswhat carrier delivers it, as long as it gets cash, checks or credit cards

At the end of the day, from a business person’s

perspective…

ThankYou

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