3 Major Changes In The Google Algorithm That Could Be Preventing Your Website From Ranking On Page...
Transcript of 3 Major Changes In The Google Algorithm That Could Be Preventing Your Website From Ranking On Page...
3 Major Changes in the Google Algorithm That Could be Preventing
Your Plumbing or HVAC Website From Ranking on Page One
•3 Biggest Changes that could be preventing your Plumbing or HVAC business from ranking on Page One
•What this change means to you
•What you need to do on your end
You’re About To Discover....
The 3 Biggest Changes
1. You can no longer get away with duplicate content.
2. You have too many irrelevant / low quality links pointed back to your website
3. You need a real, physical office to rank well on Google Maps.
1. You can no longer get away with duplicate content.
•Most plumbing / HVAC companies serve a 25 - 50 mile radius (lot’s of little cities & towns)
• It used to be common place to setup pages for each city & keep everything the same but change only the city.
• Lot’s of guys setup multiple micro-site targeting different cities with the same content only changing the cities along the way
•Your pages must be UNIQUE from one page to the next & from one site to the next
2. You have too many irrelevant / low quality links pointed back to your website
• It used to be ALL ABOUT Links
• The Penguin Update addressed that and now it’s all about quality & relevant links
•You are going to have to review your link profile, find the bad links & either have them removed or disavowed
•Work to diversify your anchor text & build more, high quality / relevant links.
How to identify bad links
•There are tools that will easily let you identify the links pointing to your website so you can identify & deal with the bad links
•Some great tools are:
•Webmaster Tools (Free from Google)
•Majestic SEO
•Open Site Explorer (SEO MOZ)
•Raven Tools
•Ahrefs
How to deal with bad links
• Contact the site owners that are linking to you and request that they remove the link via Phone, eMail & Support
• Try, Try & Try Again
• Worst Case Scenario - Disavow very low quality / low relevance links (Careful not to disavow too many and draw negative attention to your site)
• Build new, high quality / relevant links with careful attention to diversify your anchor text
• Majority should be Root Links - www.yourcompany.com
• Some should be “Click Here”
• Occasionally use your primary keyword as the anchor text “Your City Plumber”
Good link sources…
Great link sources…
• Competitive Link Acquisition
3. You need a real, physical office to rank well on Google Maps.
•Google Maps had a MAJOR change with the Google Pigeon Update
•Primary addressed Local Map Listings
• Took a major toll on those who:
•Had multiple FAKE addresses
•Used UPS Stores, Mailboxes Etc, Virtual Offices
•Worked from a home address & have the business address hidden on Google My Business
•You need a REAL physical business address in the city that you want to rank
Optimize For Google Maps
HOW DO I GET RANKED ON THE GOOGLE MAP?
Download our Google My Business
www.PlumberSEO.net/Cheat-‐Sheet
What else has changed?
Old fashion SEO is no longer effective
In the post panda, pigeon, penguin era it’s all about User Experience Optimization
The NEW SEO approach requires a heavy focus on User Experience Optimization
What are the NEW ranking factors?
• CTR is KEY (Click Through Rate)
• Scroll Rate is essential (Are they scrolling down once they get to your homepage or website)?
• Time on page is a big deal
• Bounce rate is something to watch very closely
This Stuff Works!
Case Study – Schuler Services
Case Study – Schuler Services
I’m please to report that I could not be happier. From day one, Josh mapped out a clear plan showing where our only marketing strategy was lagging and developed a list of the top 100 keywords that are important in my area that my site was not ranking for. He and his team launched a brand new / re-‐branded version of the website with all kinds of personality and photos unique to our business. They created pages and content for each of our main services within Plumbing, Remodeling, Heating and Electrical. My account manager Jose was extremely patient and proactive with me to ensure the site met my expectations and that things kept progressing smoothly.
We are still just a few months in but I can gladly say that my online rankings in the organic (non-‐paid) listings on Google have improved significantly. I hold a dominant position for Allentown Plumber, Allentown Plumbing, Allentown Emergency Plumber, Allentown Drain Cleaning, Allentown Water Heater Repair, Allentown Hydrojetting, Allentown Repiping, and many other keywords. More importantly, as result of these improved rankings, the increase in online reviews and the messaging on my website I have seen a significant increase in inbound calls and booked service. We are busier than ever and we are just getting started. If you are looking to get more aggressively involved in online marketing for your Plumbing or HVAC business I highly recommend these guys. They know their stuff, provide great service / support and get results!!!!!!!!
We are currently up 40% year over year and busier than ever ($800K)!
Greg Joyce
Case Study – Schuler Services
Started in 1998
Hull Plumbing Case Study
The Result…
The Result…I’ve been with Plumber SEO for just about 2 years now and can tell you that it has had a noticeable impact on the growth of my business. Since getting started with them my revenue has doubled from $450K to $1.1M and my staff has grown from 5 guys to 13 guys. Prior to connecting with them I had tried a number of other companies & approaches. I spent a lot of what I call “stupid money” trying to find the right company or the right strategy with virtually nothing to show for it. When Josh showed me their plan and laid out exactly what they were going to be doing for me I felt confident I’d found the right company to partner with. They did exactly what they said, the service has been professional and the results speak for themselves. I could not be happier that I secured an exclusive relationship with the Plumber SEO team before one of my competitors did.
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Here is what Mark Had to Say…
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Would you like our help?
If So, Let Us Get Your Internet Marketing Right
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Call us Directly at 866-‐610-‐4647 or
www.plumerseo.net/schedule
Call us Directly at 866-‐610-‐464 or
www.plumberseo.net/schedule