3 Magazines Fixed

I-D magazine

When did the magazine start?

i-D was founded by designer and former Vogue art director Terry Jones in 1980. The first issue was published in the form of a hand-stapled fanzine with text produced on a typewriter.

Who is the target audience (age range, background, interests etc)

Target audience- young adults 18-30 primarily females Creative individuals Consider themselves knowledgeable in the fashion, music and art industry. Generally interested in music, not necessarily mainstream music and art. Would enjoy going to festivals and gigs/concerts. The magazine has a sound cloud, tumblr, YouTube, Facebook, twitter and online website. This would appeal to a younger audience who would be able to access the magazine on different forms of social media. The i-D is to represent a winking smiley face which often used by young people when texting. The cover models either wink or cover their right eye to depict the smiley. I.D can also refer to identity which represents a young body trying to find their indemnity and means to find their inner identity within the magazine. The magazine front cover usually has a word on it do with youth, again appealing to a younger audience

What genre of music does it concern itself with?

i-D is a British magazine dedicated to fashion, music, art and youth culture.

Who distributes it and what are the current circulation numbers?

Vice, which began life as a magazine before expanding into books, film, TV, advertising and online video, has acquired the bi-monthly fashion title to fuel its burgeoning digital ambitions. The company intends to use i-D's 90,000 print following as a launch pad into the fashion market with an online video channel.

The I-d magazine cover page is very consistent in every example; the consistent theme is a close up of a well-known or not so well known person who is seen in the media as maybe interesting or innovative. They are pictured to be winking or covering the left eye. This is because of the target audience and what would appeal to them, in this magazine the Target audience is young adults 18-30, primarily females, Creative individuals, consider themselves knowledgeable in the fashion, music and art industry. People who are generally interested in music, not necessarily mainstream music and art. Would enjoy going to festivals and gigs/concert. In the top left hand corner is the banner for the magazine that spells out I-D but tilted sideways, The I-D is to represent a winking smiley face which often used by young people when texting. This is highlighted through the contrast in color from the rest of the magazine (bright pink over black). The cover models either

wink or cover their right eye to depict the smiley. I.D can also refer to identity which represents a young body trying to find their indemnity and means to find their inner identity within the magazine. The magazine front cover usually has a word on it do with youth, again appealing to a younger audience which in the case of this magazine is the word fresh. The mise en scene of this contents may suggests many things, firstly the girls hair is shown to be quite messy and raged this is maybe used to reflect on her youth as this may connote a stereotype of her erratic nature. It may also be used to construct the representation of her being sexualized, this paired well with the wink. What she is dressing is innovative and creative but not as revealing as you may see on other magazines maybe showing that this magazine is classier. The fonts used are pretty bland and crisp/clear, This is used to reflect the sophisticated nature and also its more individual twist to it Capital letters are used rarely but this is not picked up on as the readers are younger and they stereotypically are less punctual than older generations. The whole idea of this contents page is to be different and stand out from the rest whilst trying or maybe even sustaining being mainstream.

The background is light colours that are pretty dull and

are maybe used primarily to highlight other elements of

the cover, or to act as the sky. As shown in the colour

palette that I have generated on CSS drive suggests this

magazine is predominantly using quite monotone

colours on to its front cover. Most consistently is the sort

of darker brown and black, paired with the contrast of

the white, bright pink and also light sky blue.

Cover page example:

Apologies for the bad quality placed upon this image but I had to use a phone camera as I could not find the cover on the internet for the same magazine! This is the contents page for the exact same id issue as I analysed in the previous page. This page was 20 pages in, this is very common for magazines such as i-D is a British magazine dedicated to fashion, music, art and youth culture. Meaning that a lot of advertisement is used to promote these three key areas, big companies such as Gucci and emperor Armani use the popularity of this magazine as an advertisement platform in order to boost sales. Therefore the contents page is pushed back a few pages, this is common in most magazines of this genre. This may also benefit the magazine makers through the revenue from advertisement but maybe wont be such a disadvantage for the magazine, In most books of all genres the contents page is also placed on page 3 which is the second odd page in the book (right hand side). The positioning of this contents page may be used to reflect again its erratic nature and maybe outline its differences making it more individual. The contents page text itself is also not stereotypical in magazines as it is written in a large chunk paragraph. This again used to make it different as this is unconventional and different. In the background of the contents paragraph is a red id logo. This has the edited effect of a hand punched stamp even though we know this magazine is not hand written and mass produced, This makes the contents look more rural. The Font throughout this contents page is very bland also this paired with the colour scheme creates a certain subdued affect upon the reader. Certain words are highlighted in bolder italic text, these being the page names e.g. oh my what big following you have and we like you youre weird this are very contemporary page names. The overall mise en scene from the font colour palette and images is urban and individual.

Contents page example

I have generated another colour pallet using CCS drive for the

contents page. The findings are similar in many ways to the

cover. Predominantly uses quite monotone colours on to its

front cover. Most consistently is the sort of black, paired with

the contrast of the white, but mostly the grey with a few hints

of red. This is used to make the magazine contents be

fashionably bland and contrasts are made making things

clearer to the audience (easily readable)

This extract is taken from the same id magazine issue. This double page spread keeps

up with the ideas style, this being contempary. It features two long columns of text

consisting of about 5 or 6 paragraphs. And a medium close up of a sexualised

woman. Next to her photo reads a quote and that is what takes up a whole page with

the some other text below. This is a very simplistic design and easy to replicate. The

page number is highlighted massively at the top of the page. This is not necessarily

the normal way in which a magazine will display the page number but as this genre

of magazine is all about going against the normal, this is reflected by the size and

positioning of the page numbers themselves. This double page spread gives off the

effect of simplicity and indifference. The mise en scene connotes man7y ideas. These

being the sexualised look off the woman and also the Indi nature through the bland

colour scheme and dress sense of the woman photographed.

Double page spread example:

As I have briefly mentioned the colour scheme is

very bland. This is done by the magazine to

create a certain effect. This effect being that of

simplistic beauty and it is achieved. The colours

used are strictly grey black and white and

connotes the idea of simple contrasting and

traditional values.

Clash magazine


Clash magazine was bred out of long running free listings magazine Vibe based in Dundee, Scotland. Re-launching as Clash Magazine in 2004 it won Best New Magazine award at the PPA Magazine Awards and Music Magazine of the Year Record of the Day Awards 2005 and 2011. In November 2014, the magazine published its 99th edition, but then withdrew from print publication in favour of moving to an online-first operation.


Their audience. Clash Magazine is targeted at 18-35 year olds, the download generation. They target this audience by alternating between modern bands such as Coldplay, the Prodigy and Oasisto artistssuch as Jay-Z, Kanye West and the Beastie Boys. It also attracts audiences that have an interest in fashion and film.


The brand's content alternates between modern bands such as The Horrors, Florence & The Machine and Jamie xx as well as hip-hop artists like DJ Shadow, Kanye West and Beastie Boys, who have all had cover spots in recent issues. It concentrates on music and fashion, and often their effect on surrounding culture, as well as film and technology.


Its magazine title was published 12 times a year and it had a circulation of around 40,000. To advertise their brand,they link with festivals (such as RockNess and Get Loaded) and concerts around the country. But at the minute the magazine is distrubuted on the internet via clashmagazine.com.

Clash is magazine that is aimed at similar audience as the one that I have analysed previously. This being a younger teenage audience that are interested in music. The brand's content alternates between modern bands such as The Horrors, Florence & The Machine and Jamie xx as well as hip-hop artists like DJ Shadow, Kanye West and Beastie Boys, who have all had cover spots in recent issues. It concentrates on music and fashion, and often their effect on surrounding culture, as well as film and technology. Therefore this magazine is also slightly mainstream. This cover page features a very mainstream pop artist named Rita Ora this is highlighted through bold text highlighting her name. And most importantly an actual picture of her. The

mise en scene of this cover is similar to the previous magazine in many ways. Firstly the main focus is as a female which maybe is conforming to the male and also female gaze as men see her as attractive and women may see her as a role model as she is perceived as a sort of goddess. This magazine is pretty simplistic in its design this appeals to a larger audience than say a childrens match magazine which is jammed with text images and quotes to help intise a younger audience. The fonts are used well and contrast well with the photo of Rita and also the background colours. The clothing of the female is shown as being quite classy, partnered with her posture which may be seen as slightly sexualized to the right audience. This could help further gain a wider male or even female audience. The text used is very brief and short, this helps with the consistent simplicity shown throughout the magazine.

Cover page example

The colour scheme is very vibrant and eye catching. This

achieved through the use of the colour pink. This

background colour is not a super bright pink but it defiantly

catches your eye. This paired with the white and black font

works very well when trying to highlight certain areas of

the magazine an example of this being the masthead and

maybe even the photo of Rita herself.

Here shown is the contents page from the

same exact edition of clash magazine. This

contents page is very different to the id

magazine I have analysed previously. Firstly

only one page is actually used to display any

relevant to the contents page. The second

page on the double is an advert. This is

different as the id magazine uses the second

page to add atmosphere through a large

image to the contents page. The text

masthead of this place displays Contents

but in more of a contemporary fashion. The

letters sort of interchange and intertwine to

create a certain distorted effect. This is not

scene consistently in the genre of magazine

or indeed nay magazines at all. This style of

contents is very straight to the point and

doesnt mess about like the other magazine

did. The text length is very short and simple

this is similar to the front cover. The

contents is placed 13 pages in and is filled with adverts, this goes along with the idea of the

magazines more mainstream nature and it uses its popularity to earn money through

advertisements. It is sectioned out clearly using underlining again coming up with the theme

of its simplistic nature.


The cover is very dark and simplistic mostly consisting of

just black and white. Mise en scene of this magazine is

again sort of dark and contemporary but the use of the

black and white contrast is utilized very well and shows the

text highlighted very well.

This double page spread is by far my favourite of the three that I have analysed. It is taken

again from the clash magazine it broadcasts and eccentric classy vibe. The use of images is

key in creating this as it helps to influence the colour pallet greatly. The text is separated in

short columns and dotted randomly across both pages, this is not stereotypical of other

magazines as the columns are normally placed in unisen. This used to reflect the magazines

Indi nature and also the fact that it is viewed as contempary. I am very fond of the use of

text as mastheads as I think that the underlining of no texts is very aesthetically pleasing. All

of the images used on these pages are midshots of people who are dressed fashionably for

the genre. Different angles are used for these photos in order to create an effect of

difference. The font used is very clear and resembles in many ways to that of a newspaper

meaning it is very clear crisp, the highlight of certain letters at the start of the paragraph is

used commonly as a media writing practice and creates a good effect on the reader.

Double page spread example

The colour scheme of this double page spread is very

bland and not very colourful, this works well to contrast

certain areas in this example the images and

mastheads. The colour scheme is similar to and old oil

painting of a landscape. This is seen as stylish and again

contemporary

Huck magazine


Huck launched in 2006 and was initially inspired by the rebellious heritage of surf and skate with the tagline: "More than just the ride." But over the years, the magazine's coverage has broadened to cover the wider world of DIY-culture. Founding editor and TCOLondon Publisher Vince Medeiros had previously edited Adrenalin, an adventure sports and lifestyle magazine started by journalist Michael Fordham.


Used to be a skateboarding and extreme sports magazine so might appeal to a younger audience at about 16-35. Nowadays it promotes more music based stuff but would appeal to a more Indi and contemporary audience.


Huck is a bi-monthly magazine, website and online video channel that explores stories from across DIY culture. It has been recognized for its style of exploring subcultures as "entry points for articles about music, politics and places all over the world."


It is published by London-based media company TCOLondon, which also publishes Little White Lies magazine. Huck is stocked by leading bookstores and art galleries, including London's Tate Modern and New York's Museum of Modern Art. It is distributed around the world and available in the UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand and Brazil.

Huck magazine is a very good example to

analyse. It is my favourite front page of all of

the three magazines despite being way less

popular and mainstream. The design of the

magazine again keeping up with theme of

simplicity and less is more. The photo used is

instead probably taken from a mid-shot but

due to its positioning it becomes more of a

close up as it cuts off just below the slump of

the shoulders. His leaves a lot of open space

above the image in which they could cram with

text. Whereas this magazine has refrained

from doing this and the close up is still one of

the most focal points of the cover. The image

has also been edited to be black and white, this

is used to create and effect of nostalgia and is

aesthetically pleasing to an audience. The

masthead is very short and simple and does not take up hardly any of the page when in

comparison to other magazines in this genre. There is not even a capitol letter used at the

start like there should be with a noun, this shows us its simplistic nature. The text that is

most important is highlighted in a different font and colour to the rest of the magazine. The

colours are bright as well being a bright kind of turquoise colour and also a bright/pink

colour. My favourite part of this magazine by far is this use of the characters shadow and the

way they have underlined it and filled it with meaningful text, this is eye-catching to an

audience and is very different to any other magazine.

Cover page example

The colour scheme of this cover page of huck is very

contempary. It achieves this through the consistent use of the

colours black and white. Also thrown in this the bright colours

of red and pink. This contrasts well and highlights good parts

of the cover examples of which being the masthead and also

the text.

This is the contents page taken from the

same edition of this hook magazine. It is

similar in many ways to the cover in its

manor and mostly colour scheme and

style. This contents page is again very

simplistic but very artistic and is a prime

example of less is more when creating a

magazine contents and cover. The

masthead is not massive and again

doesnt fill barely any of the page. This

masthead is very similar to the one on the

contents page of Clash magazine as The

text masthead of this place displays

Contents but in more of a contemporary

fashion. The letters sort of interchange

and intertwine to create a certain

distorted effect. This is not scene

consistently in the genre of magazine or indeed nay magazines at all. The photo used

in this again is very contempary as it doesnt have much relevance and therefore may

be used to reflect the magazines erratic and Indi vibes. The text itself is separated into

3 horizontal columns; this is not found commonly on magazines consisting of the

same genre. The text itself is very direct and doesnt faff around like the text on the ID

magazine. But is similar to the style of the Clash contents page.


The colour pallet of this contents page again resembles

that of the clash magazine as the colour scheme is only

black and white, this is shown in the colour pallet that I

have generated using the image on a website called

CSS drive. The use of these colours is used to well to

contrast areas of text in this example being the

lettering of what is on each page, page numbers are

even the masthead. It is a very dark eye catching

contents page because of this.

This double page spread is again taken from the same edition of the huck magazine.

There is minimal text used on this double page spread as it is reduced to only one

column. The text font is very bland and easy to read like a conventional magazine.

The text is written in black who does stereotypically work well on a white background

as that is what has always been used on texts such as newspapers. The photo used is

quite a weird one and maybe represents the nature of the magazine itself as the

photo is very spontaneous. The positing of this photo is very interesting as it fills up 1

and a bit pages, this is the first time I have seen this on the 3 magazines that I have

analysed. This creates a very visual and artistic effect on the audience as there photo

is big and there is lots in the photo to be explored by the reader. Also an image in the

top left hand corner adds to the things in which the audience can explore. This double

page spread is very hands on and balances aesthetics with information very well.

Double page spread example

The colour palette is again similar to that of the

clash double page spread as it uses darker sort

of colours such as green and brown, this maybe

is used to create the effect of a sort of older oil

painting and mise en scene of sort of nature.

Also mixed in with these colours are the black

and white of the text and titles/subheadings

3 Magazines Fixed

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