3 Lecture Career Development Part 2

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Career Development Part 2(Job Advertisement, Personal Branding and

Verbal Business Card)

Level 2

Prepared by: RHR First Prepared on: September 10, 2006 Last Modified on:Quality checked by: MOH

Copyright 2004 Asia Pacific Institute of Information Technology

Professional & Enterprise

DevelopmentCE00315-2
http://www.apiit.edu.my/


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Professional & Enterprise Development

Learning Outcomes

Describe how to timetable a recruitment process


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Key Terms you must be able to use

If you have mastered this topic, you should be able to usethe following terms correctly in your assignments andexams:

Job Advertisement Personal Branding Verbal business card


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Job advertisement

How to design and write an effective job advertisement? The job is your product The readers are your potential customers (appropriate

job-seekers) The aim is to attract relevant interest (establishing

relevance in the minds of ideal candidates) Design should concentrate on clarity and conveying

professional image Branding should be present but not overbearing


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Job advertisement

Things to avoid Over designed graphics Extravagantly presented words (distracting and delaying) Fonts too small or too big Capital letters Lots of words in italics Fancy fonts

Too much technical details about the job or the company Boring and uninspiring descriptions of roles Too much emphasis on the job and not enough on

person


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Job advertisement

Checklist Job title Employer or recruitment agency

Job base location To whom the position reports Outline of job role and purpose Outline ideal candidate profile Indicate qualifications and experiences (essential and

desirable) Salary or salary guide Full Time or Part time , Contract or Permanent


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Job advertisement

Checklist Other package detail Explanation of the recruitment process Application instructions Contact details


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Job advertisement - sample

Innovate Corp.

Job title: Web developer - E-commerce -.NET

Salary: RM45K depending on experience andskills

Job description:

You will join an experienced team andbuild e-business solutions for key customerssuch as Toys 'R' Us, Reuters and Unilever.You will be challenged to develop systemsthat handle a large number of users, complextransactions and extensive integration, whilehitting high standards of usability, reliabilityand manageability.Innovate Corp is a Microsoft Partner and oursolutions are built using their very latesttechnologies. Development work is on the.NET platform in C#.

Person requirements:Ideally you will have some experience of.NET and ASP.NET. You might also havesome object oriented knowledge and afamiliarity with software design patterns.More important than any of this is a keendesire to be a great software developer.

We have a technical career development

path leading to MCSD.NET certification. Degree requirements:

While good A levels and a good degree areimportant, a demonstrable passion fortechnology is essential.

Location: Klang Valley

Number of vacancies: 2

Vacancy type: Permanent

Job status: Full-time

Closing date: 30 October

How to apply: Email [email protected] Please send your CV and an informal letter.
mailto:[email protected]:[email protected]://www.apiit.edu.my/


11/19Professional & Enterprise Development

Timetabling a recruitment process

Activity what needs doing Person/Dept.responsible

By - date

Identify job description

Identify person specifications

Advertise/Look for candidate

Interview

2nd interview/Test

Post holder in post inductionprogramme commences



Personal branding

The age of the survival of the fittest Organizations have to respond to the rapid changes of

technology, hence employees have to cope with thechange of duties and job scope, or even a new job!

Think of yourself as a company Need to be able to sell our own skills, experience and

potential The concept of Personal Branding

E.g. Nike, Starbucks, Harley Davidson, people knowwhat they are, people can relate to them This approach can be used in career planning



Personal branding

Taking control of your image Knowing what you have to offer the world and your market Knowing what makes you different from the rest of the

pack Knowing what makes you can stand out and be recognized

and remembered



Developing personal branding

Take the time to know yourself Not about building a special image for other people to

see, or trying to be what the employers want If you are creative, outgoing and playful you will not be

successful if you brand yourself with the attributes ofpredictability and steadiness E.g. Volvo is known for the safety of its cars and not for being

speedy and sporty

E.g. Kancil is known for its economical petrol consumption, notfor its passenger comfort and interior space

Your brand needs to truly reflect you and your strengths



Activity - personal branding

Work individually Produce a personal branding for your self



Verbal business card

Nowadays, the ability to network is a crucial career management skill.Why?

You might find yourself in a situation where you want to approachsomeone or someone approaches you and you have to make a quick

first impression. One way to regain control of your nerves in such a situation is tocreate a 30- second "verbal business card." By doing this, youll beplanning ahead so that you have something to hand if you becomevery nervous or tongue tied. It works best if you think of it as being intwo parts: Part 1: This is me and this is what I do and Part 2: This is what I want



Work on your verbal business card for the following:

You are at a wedding and have been seated next to someone whoyour uncle says might be a useful person to know. Tell him what youdo, you never know he might be able to fix you up with a job. Sointroduce yourself and find out what he might be able to offer.

You have been given the name and telephone number of someonewho runs their own business and is looking for someone to do somework for them and you could do that work. Ring them up and introduceyourself and get them interested in meeting you for an informaldiscussion about the work.

You put your details in an online CV bank and your mobile phonerings. A woman introduces herself as being from the PersonnelDepartment of a well known company. She says the company haslooked at your details and now want to find out a bit more about you.She invites you to tell her something about yourself. (If you say Whatdo you want to know?, she will reply What do you want to tell me? sodont cop out like that.)



Q & A

Question and Answer Session


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Topic and Structure of next session

Next Session

CV & Letter of Application

3 Lecture Career Development Part 2

Documents

Transcript of 3 Lecture Career Development Part 2