3-Haz-15Travel e221 A blog is a cross between two words: web + log = web blog ===> BlogA blog is a...

18.Nis.2023 Travel e22 1

• A blog is a cross between two words:A blog is a cross between two words:web + log = web blog ===> Blog web + log = web blog ===> Blog

• A A blog blog is is - a single webpage designed to auto-archive the - a single webpage designed to auto-archive the

older entries so that only the newest entries appear upon older entries so that only the newest entries appear upon openning.openning. - A - A shorthand term that means “Web log”—is shorthand term that means “Web log”—is an online, chronological collection of personal an online, chronological collection of personal commentary and links. commentary and links.

• A "blog" is similar to an online journal. It is largely text-A "blog" is similar to an online journal. It is largely text-based, so it's easy to update and maintain—even if you have based, so it's easy to update and maintain—even if you have no experience running a Web site. no experience running a Web site.

To blog or not to blog! To blog or not to blog!

• Any type of information can be presented on a blog, from Any type of information can be presented on a blog, from stories about a family vacation to in-depth commentary on stories about a family vacation to in-depth commentary on world politics. In addition, most world politics. In addition, most blogsblogs allow visitors to post allow visitors to post responses to blog articles or entries and leave feedback for responses to blog articles or entries and leave feedback for the person running the site, known as a "the person running the site, known as a "bloggerblogger". ".

• Overall, a blog is a fast, easy and fun way to establish an Overall, a blog is a fast, easy and fun way to establish an online presenceonline presence. .

• Easy to create and use from anywhere with an Internet Easy to create and use from anywhere with an Internet connection, blogs are a form of Internet publishing that connection, blogs are a form of Internet publishing that has become an established communications tool. has become an established communications tool.

• Blogging has evolved from its origins as a medium for the Blogging has evolved from its origins as a medium for the online publication of personal diaries to a respected online publication of personal diaries to a respected vehicle for editorials on specific topics. vehicle for editorials on specific topics.

• Today, Today, blogs represent an alternative to mainstream blogs represent an alternative to mainstream media publications. The personal perspectives presented media publications. The personal perspectives presented on blogs often lead to discourse between bloggers, and on blogs often lead to discourse between bloggers, and many blog circles generate a strong sense of communitymany blog circles generate a strong sense of community

• Blogs are showing up in venues ranging from Blogs are showing up in venues ranging from entertainment and commerce to news and politics. Many entertainment and commerce to news and politics. Many blogs are the musings of a single author; others focus on a blogs are the musings of a single author; others focus on a particular topic and feature the voices of several authors. particular topic and feature the voices of several authors.

• There are group blogs, family blogs, community blogs, and There are group blogs, family blogs, community blogs, and corporate blogs. WarBlogs (a product of the Iraq war), corporate blogs. WarBlogs (a product of the Iraq war), LibLogs (library blogs), and EduBlogs (targeting education) LibLogs (library blogs), and EduBlogs (targeting education) are just some of the emerging types of blogs. are just some of the emerging types of blogs.


Blogging for BusinessBlogging for Business

• Poised between media, blogs can be as Poised between media, blogs can be as nuanced and well-sourced as traditional nuanced and well-sourced as traditional journalism, but they have the immediacy of journalism, but they have the immediacy of talk radio. talk radio.

• Blogs do two things that Blogs do two things that Online Online Web magazines Web magazines simply cannotsimply cannot::

1.1. First off, blogs are First off, blogs are personalpersonal. Almost all of them . Almost all of them are are inspired totally byinspired totally by the temper of their writer the temper of their writer. . This This personal touchpersonal touch is much more in tune with is much more in tune with our current sensibility than were the opinionated our current sensibility than were the opinionated magazines and newspapersmagazines and newspapers. . People People know that know that behind the curtain are fallible writers and editors who behind the curtain are fallible writers and editors who are no more inherently trustworthy than a lone blogger are no more inherently trustworthy than a lone blogger who has earned a reader's respect. who has earned a reader's respect.

2.2. The second thing blogs do is to invoke The second thing blogs do is to invoke andand seize seize the the means ofmeans of production of production of regular regular

NewspapersNewspapers..


• Think about it for a minute. Why not Think about it for a minute. Why not build an online build an online presencepresence with your daily musings and then with your daily musings and then sell your first sell your first book through print-on-demand technology direct book through print-on-demand technology direct from your Web site? from your Web site?

• Why should established writers go to newspapers and Why should established writers go to newspapers and magazines to get an essay published, when magazines to get an essay published, when they can they can simply write it themselves, convert it into a .pdf file, simply write it themselves, convert it into a .pdf file, and charge a few bucks per downloadand charge a few bucks per download? Just as ? Just as magazine and newspaper editors are slinking off into the magazine and newspaper editors are slinking off into the sunset, so too might all the agents and editors and sunset, so too might all the agents and editors and publishers in the book market. publishers in the book market.

• This, at least, is the idea: a publishing revolution more This, at least, is the idea: a publishing revolution more profound than anything since the printing press. Blogger profound than anything since the printing press. Blogger could be to words what Napster was to music - except this could be to words what Napster was to music - except this time, it'll really worktime, it'll really work

Blogging for BusinessBlogging for Business


Blogging for BusinessBlogging for Business• Blogs are fully searchable through Google and all other Blogs are fully searchable through Google and all other

search engines, making them search engines, making them the least expensive the least expensive means of promotion and publicity means of promotion and publicity available to available to internet users of any generation.internet users of any generation.

• 7 years ago7 years ago, if you had typed “, if you had typed “blogblog” into Google ” into Google search box, you would have found less than search box, you would have found less than 50 hits.50 hits.

• I just I just googledgoogled “blog” yesterday night. Result is about “blog” yesterday night. Result is about - - 1.1.047047.000.000 .000.000 hits... hits... 20072007 - - 1.1.60600.000.0000.000.000 hits... hits... 20082008 - - 2.790.000.000 2.790.000.000 hits... hits... 20092009

• Along with Along with PodcastsPodcasts (Personal On Demand broadcast) (Personal On Demand broadcast) and and RSS feedsRSS feeds, business marketers are planning to , business marketers are planning to add add more more blogsblogs to their mix of marketing tactics to their mix of marketing tactics

• A blog can be thought of as an online journal, and A blog can be thought of as an online journal, and maintaining ablog is as simple as using an online e-mail maintaining ablog is as simple as using an online e-mail program. program. • Bloggers enterBloggers enter posts into a blogging application, add posts into a blogging application, add

formatting or hyperlinks, andformatting or hyperlinks, and save the post. save the post. • The application adds the entry to the blog, The application adds the entry to the blog, making the making the

content available online content available online and and alerting users alerting users who who have sub-scribed to that blog’s content. have sub-scribed to that blog’s content.

• Entries can include text, hyperlinks,Entries can include text, hyperlinks, images, or images, or multimedia. multimedia.

How does it work?How does it work?

• A typical blog has a main page and nothing else. On the A typical blog has a main page and nothing else. On the main page, there is a set of entries. main page, there is a set of entries.

• EEach entry is a little text blurb that may contain ach entry is a little text blurb that may contain embedded links out to other sites, news stories, etc. embedded links out to other sites, news stories, etc.

• When the author adds a new entry, it goes at the top, When the author adds a new entry, it goes at the top, pushing all the older entries down. pushing all the older entries down. BBlog also log also might have might have a a right sidebar that contains additional permanent links to other right sidebar that contains additional permanent links to other sites and stories. The author might update the sidebar weekly sites and stories. The author might update the sidebar weekly or monthlyor monthly..


• Even though blogs can be completely free-form, many blogs Even though blogs can be completely free-form, many blogs have a focus. For example, if a blogger is interested in have a focus. For example, if a blogger is interested in technology, the blogger might go to the Consumer technology, the blogger might go to the Consumer Electronics Show and post entries of the things he/she sees Electronics Show and post entries of the things he/she sees there.there.

• There are people who use their blogs simply as a scrapbook There are people who use their blogs simply as a scrapbook -- a form of online memory. Even if no one else ever looks at -- a form of online memory. Even if no one else ever looks at it, it is still useful to the author because the blog is a it, it is still useful to the author because the blog is a searchable electronic medium that the author can access searchable electronic medium that the author can access with a Web browser anywhere in the world. with a Web browser anywhere in the world.



• Blogs increase pagehits to your homepage or any page you Blogs increase pagehits to your homepage or any page you want to lead links. Increase awareness and web presence. want to lead links. Increase awareness and web presence. Basically, for free..Basically, for free..

Why to blog?Why to blog?

• Blogs are interactive. Don’t have to wait for email Blogs are interactive. Don’t have to wait for email responses.responses.

• User can include his/her own profile into the blog profile User can include his/her own profile into the blog profile section.section.

• Readers can search the archives of the past posts.Readers can search the archives of the past posts.

• Allow Readers to post comments.Allow Readers to post comments.

• As blogs become a staple of online culture, more and As blogs become a staple of online culture, more and more companies are using them to humanize their more companies are using them to humanize their organizations and organizations and build personal relationships with build personal relationships with their customers.their customers.


Blogging in the EnterpriseBlogging in the Enterprise

• To keep blogs from consuming marketing resources To keep blogs from consuming marketing resources with little measurable payoff, firms must willingly with little measurable payoff, firms must willingly invest the resources — and stomach the invest the resources — and stomach the risksrisks — to — to realize the realize the long-term benefitslong-term benefits that blogs offer in that blogs offer in thought leadership and thought leadership and customer intimacycustomer intimacy..

Some Stats (in USA) :Some Stats (in USA) :• 53 % of companies are blogging53 % of companies are blogging• Top Industries:Top Industries: Advertising & Marketing (16%), Advertising & Marketing (16%),

Computers & Electronic Manufacturing (8%)Computers & Electronic Manufacturing (8%)• More than half of all corporate blogs have started within More than half of all corporate blogs have started within

the last year.the last year.• 55% of corporations have adopted blogs for both 55% of corporations have adopted blogs for both

internalinternal (91.4%) and (91.4%) and externalexternal (96.6%) (96.6%) communications, and are finding significant benefit to communications, and are finding significant benefit to both forms.both forms.


Internal Blogging Uses and BenefitsInternal Blogging Uses and Benefits• Knowledge-sharing (63%)Knowledge-sharing (63%)• Internal communications (44%)Internal communications (44%)• ReReplacement of email (39%)placement of email (39%)• Project management (30%)Project management (30%)• Personal knowledge management (23%)Personal knowledge management (23%)• Event logging (23%)Event logging (23%)• Team management (20%)Team management (20%)

External Blogging Uses and BenefitsExternal Blogging Uses and Benefits• Improved brand recognition (78%) Improved brand recognition (78%) • A vehicle for customer feedback (66%). A vehicle for customer feedback (66%). • PR & marketing (61%)PR & marketing (61%)• Improve search engine position (58%).Improve search engine position (58%).• Regular customer and partner communications (35%)Regular customer and partner communications (35%)• Generate income (20%)Generate income (20%)




Challenges & Barriers for Corporate Challenges & Barriers for Corporate BloggersBloggers

• Poor understanding of the benefits blogging can Poor understanding of the benefits blogging can deliver to the organization.deliver to the organization. (58%) (58%)

• MMaaintainingintaining enthusiasm for the blog project (42%) enthusiasm for the blog project (42%)• Adoption within the organization (36%)Adoption within the organization (36%)• Fear of losing control of the company message (22%)Fear of losing control of the company message (22%)• Less management support (18%),Less management support (18%),• Establishing editorial policy (14%)Establishing editorial policy (14%)• DealingDealing with inappropriate comments or content (14%) with inappropriate comments or content (14%)


• Blogger : Blogger : Anyone publishes a blog, whether it is for Anyone publishes a blog, whether it is for business or pleasurebusiness or pleasure

Some Blogging VocabSome Blogging Vocab

• Blogosphere :Blogosphere : The collective community of all blogs is The collective community of all blogs is known as the blogosphere. Since all blogs are on the known as the blogosphere. Since all blogs are on the internet by definition, they may be seen as internet by definition, they may be seen as interconnectedinterconnected and socially networked, through and socially networked, through blogrollsblogrolls, comments, , comments, linkbackslinkbacks (refbacks, (refbacks, trackbackstrackbacks or or pingbackspingbacks) and ) and backlinksbacklinks. Discussions "in the blogosphere" are . Discussions "in the blogosphere" are occasionally used by the media as a gauge of occasionally used by the media as a gauge of public public opinion opinion on various issues.on various issues.

• RSS feedsRSS feeds : : Rich Site Syndication (also known as Real Rich Site Syndication (also known as Real Simple Syndication). Technology that allows readers to Simple Syndication). Technology that allows readers to receive notification of updated blogs through their RSS receive notification of updated blogs through their RSS reader on the homepage. reader on the homepage. (uses XML)(uses XML)


• Blog search enginesBlog search engines : : Several blog search engines are Several blog search engines are used to search blog contents, such as used to search blog contents, such as BloglinesBloglines, , BlogScope, and BlogScope, and TechnoratiTechnorati. Technorati, which is among . Technorati, which is among the most popular blog search engines, provides current the most popular blog search engines, provides current information on both popular searches and tags used to information on both popular searches and tags used to categorize blog postings. categorize blog postings. The research community is working on going beyond simple The research community is working on going beyond simple keyword search, by inventing new ways to navigate through keyword search, by inventing new ways to navigate through huge amounts of information present in the blogosphere, as huge amounts of information present in the blogosphere, as demonstrated by projects like BlogScope.demonstrated by projects like BlogScope.

1.1. analyze blog posts to determine what web pages are being analyze blog posts to determine what web pages are being discussed or cited most often on the World Wide Web, ordiscussed or cited most often on the World Wide Web, or

2.2. allow users to vote for links to web pages that they find of allow users to vote for links to web pages that they find of interest.interest.

Eg: Digg.com, Slashdot, Reddit, TechnoratiEg: Digg.com, Slashdot, Reddit, Technorati

Some Blogging VocabSome Blogging Vocab


• Technorati ranking Technorati ranking :: Blogs are given Blogs are given rankings by Technorati based on the rankings by Technorati based on the number of incoming links and number of incoming links and AlexaAlexa Internet based on the Web hits of Alexa Internet based on the Web hits of Alexa Toolbar users. Toolbar users. In August 2006, Technorati found that In August 2006, Technorati found that the most linked-to blog on the internet the most linked-to blog on the internet was that of was that of Chinese actress Xu JingleiChinese actress Xu Jinglei. . Chinese media Xinhua reported that this Chinese media Xinhua reported that this blog received more than blog received more than 50 million 50 million page viewspage views, claiming it to be the most , claiming it to be the most popular blog in the world. popular blog in the world.

• Technorati rated Technorati rated Boing Boing Boing Boing to to

be the most-read group-written blogbe the most-read group-written blog

Some BloggingSome Blogging


• http://blog.felicisvc.com/

Some BloggingSome Blogging

Aydin SenkutAydin SenkutFounder and Managing DirectorFounder and Managing Director


• Links in between blogs are the transit system of Links in between blogs are the transit system of Blogosphere.Blogosphere.Links can be Trackbacks or backlinks or pings.Links can be Trackbacks or backlinks or pings.

Blogs increase pagehits?Blogs increase pagehits?

• Webcrawlers Webcrawlers slither from blog to blog through those links slither from blog to blog through those links between blogs.between blogs.

• The more links between blogs are clicked, the higher rate of The more links between blogs are clicked, the higher rate of traffic to that website, pushing up the blog itself to higher traffic to that website, pushing up the blog itself to higher levels of placement in search engines.levels of placement in search engines.

• The higher levels of placement in search results, better The higher levels of placement in search results, better chances to getting cliked by user..chances to getting cliked by user..

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Personal BlogsPersonal BlogsTypes of BlogsTypes of Blogs

• The personal blog, an ongoing diary or commentary by an The personal blog, an ongoing diary or commentary by an individual, is the traditional, most common blog. Personal individual, is the traditional, most common blog. Personal bloggers usually take pride in their blog posts, even if their bloggers usually take pride in their blog posts, even if their blog is never read. Blogs often become more than a way to blog is never read. Blogs often become more than a way to just communicate; they become a way just communicate; they become a way to reflect on life, or to reflect on life, or works of artworks of art. Blogging can have a sentimental quality. . Blogging can have a sentimental quality.

• Some sites, such as Some sites, such as TwitterTwitter, allow bloggers to share , allow bloggers to share thoughts and feelings instantaneously with friends and thoughts and feelings instantaneously with friends and family, and are much faster than emailing or writing.family, and are much faster than emailing or writing.

Corporate and organizational blogsCorporate and organizational blogs• A blog can be for A blog can be for business purposesbusiness purposes. Blogs used internally . Blogs used internally

to enhance the communication and culture in a corporation to enhance the communication and culture in a corporation or externally for or externally for marketing, branding or public relations marketing, branding or public relations purposes are called corporate blogs. purposes are called corporate blogs.

• Similar blogs for clubs and societies are Similar blogs for clubs and societies are called club blogs, called club blogs, group blogs,group blogs, or by similar names; typical use is or by similar names; typical use is to inform to inform members and other interested partiesmembers and other interested parties of club and of club and member activities.member activities.

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By genuine typeBy genuine typeTypes of BlogsTypes of Blogs

• Some blogs focus on a particular subject, such as Some blogs focus on a particular subject, such as politicalpolitical blogs, blogs, traveltravel blogs (also known as blogs (also known as travelogstravelogs), ), house house blogs, blogs, fashion blogs, fashion blogs, project blogsproject blogs, , education blogseducation blogs, , niche blogs, classical music blogs, quizzing blogs and niche blogs, classical music blogs, quizzing blogs and legal legal blogs blogs (often referred to as a (often referred to as a blawgsblawgs) or dreamlogs. Two ) or dreamlogs. Two common types of genre blogs are common types of genre blogs are art blogs and music art blogs and music blogsblogs. A blog featuring discussions especially about home . A blog featuring discussions especially about home and family is not uncommonly called a mom blog.and family is not uncommonly called a mom blog.

By media typeBy media type• A blog comprising videos is called a A blog comprising videos is called a vlogvlog, one comprising , one comprising

links is called a links is called a linkloglinklog, a site containing a portfolio of , a site containing a portfolio of sketches is called a sketchblog or one comprising photos is sketches is called a sketchblog or one comprising photos is called a called a photoblog.photoblog. Blogs with shorter posts and mixed Blogs with shorter posts and mixed media types are called media types are called tumblelogstumblelogs. Blogs that are written . Blogs that are written on typewriters and then scanned are called typecast or on typewriters and then scanned are called typecast or typecast blogstypecast blogs

• A rare type of blog hosted on the Gopher Protocol is known A rare type of blog hosted on the Gopher Protocol is known as a as a PhlogPhlog..

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By deviceBy deviceTypes of BlogsTypes of Blogs

• Blogs can also be defined by which type of device is used to Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device like a compose it. A blog written by a mobile device like a mobile phone or PDA could be called a mobile phone or PDA could be called a moblogmoblog. One early . One early blog was Wearable Wireless Webcam, an online shared diary blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice EyeTap device to a web site. This practice of semi-of semi-automated blogging with live video together with text automated blogging with live video together with text was referred to as sousveillance. Such journals have been was referred to as sousveillance. Such journals have been used as evidence in legal matters.used as evidence in legal matters.


• Create a business or company blogCreate a business or company blog

Business Blogs are forever..Business Blogs are forever..

• Do not delete itDo not delete it

• Determine the scope and theme of your blog.Determine the scope and theme of your blog.• tell about your hotel, travel agency, etc.tell about your hotel, travel agency, etc.

• Establish frequencyEstablish frequency• Readers must know when you published new material.Readers must know when you published new material.• Draw traffic to your blogDraw traffic to your blog

– use lots of links in your comments. use lots of links in your comments. – Use RSS News FeedsUse RSS News Feeds


• Create a platformCreate a platformBlogs Do’sBlogs Do’s

• Be honest; avoid duplicate contentBe honest; avoid duplicate content• Write your answers urgently and clear & shortWrite your answers urgently and clear & short• Use a nice template, Use a nice template, • Update regularlyUpdate regularly

• Keyword Rich Content Keyword Rich Content - identify a few keywords for your - identify a few keywords for your article that you’re hoping will get indexed highly by Google. article that you’re hoping will get indexed highly by Google. Don’t pick too manyDon’t pick too many

• Themed sites Themed sites - - you are more likely to rank well if you have you are more likely to rank well if you have a substantial amount of pages on a similar theme. a substantial amount of pages on a similar theme. E.g.: E.g.: a niche topic blog will probably rank higher than a a niche topic blog will probably rank higher than a general one that covers many topicsgeneral one that covers many topics. . Build a blog with over 200 pages of content on the same Build a blog with over 200 pages of content on the same theme and you’ll increase your chances of ranking well as SEs theme and you’ll increase your chances of ranking well as SEs will see you as an authority on the topicwill see you as an authority on the topic

• Submit to Search Engines Submit to Search Engines - submit your URL to be included - submit your URL to be included in the index. (a quicker and more effective way is to get linked in the index. (a quicker and more effective way is to get linked to by a site already indexed by the search engine)to by a site already indexed by the search engine)

• Site Design Site Design - Search Engines like well laid out, well coded - Search Engines like well laid out, well coded and easily to navigate sitesand easily to navigate sites

Blogs Do’sBlogs Do’s

• Interlink your Site -Interlink your Site - The way Search Engines index your The way Search Engines index your blog is to send little robot crawlers to your site to track what blog is to send little robot crawlers to your site to track what you’ve written and follow the links. you’ve written and follow the links. Make it easier for them to get around your blog by using Make it easier for them to get around your blog by using internal linking wisely. internal linking wisely. It is It is recommendrecommendeded that you provide that you provide some sort of some sort of Site MapSite Map that means every page on your blog that means every page on your blog is just a link or two away from every other oneis just a link or two away from every other one

• Outbound Links - Outbound Links - RRelevant outbound links enhance your elevant outbound links enhance your site’s ranking in search enginessite’s ranking in search engines..However, lHowever, linking to sites outside your own blog does mean inking to sites outside your own blog does mean you end up you end up sending traffic away from your blog sending traffic away from your blog so you so you need to count the cost of such a strategyneed to count the cost of such a strategy

• One topic per postOne topic per post & & Write optimal length postsWrite optimal length postsTThe more tightly focused the theme of a page the better he more tightly focused the theme of a page the better when Search Engines come to rank itwhen Search Engines come to rank it; ; try to keep posts at try to keep posts at least 250 wordsleast 250 words

Blogs Dont’s Blogs Dont’s • Don’t write about topics out of your league..Don’t write about topics out of your league..

• Don’t expect immediate resultsDon’t expect immediate results

• Don’t let your blog get old and coldDon’t let your blog get old and cold

• Don’t post too many personal information (your home Don’t post too many personal information (your home address, etc.)address, etc.)

• Avoid duplicate cotentAvoid duplicate cotent

Search for BlogsSearch for Blogs

• http://blogsearch.google.com/

US US Blog Blog Stats Stats

• In July 2006 the Pew Internet & American Life Project In July 2006 the Pew Internet & American Life Project estimated that the estimated that the US "blog population has grown US "blog population has grown to about 12 million American adults", some 8% of to about 12 million American adults", some 8% of US adult internet usersUS adult internet users. .

• Technorati noted claims by ad group Universal McCann Technorati noted claims by ad group Universal McCann in in March 2008 that 184 million people March 2008 that 184 million people "have started "have started a blog" (alas, no figures on how many have stopped a blog" (alas, no figures on how many have stopped maintaining a blog) and that maintaining a blog) and that 346 million people read 346 million people read blogs in 2007blogs in 2007. comScore MediaMetrix claimed in . comScore MediaMetrix claimed in mid-mid-20082008 that there were 77.7 million blog readers in the US. that there were 77.7 million blog readers in the US. eMarketer (drew on other figures to suggest that there eMarketer (drew on other figures to suggest that there were 94.1 million US readerswere 94.1 million US readers. A million here, a million . A million here, a million there ... there ... • “ “9 blogs are created every minute 9 blogs are created every minute and 2.3 content and 2.3 content updates are posted every second". updates are posted every second".

3-Haz-15Travel e221 A blog is a cross between two words: web + log = web blog ===> BlogA blog is a...

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