3. GERMANFACTORY OUTLET CONVENTION 2014

+ TRADE EXHIBITION

+ SIGHTSEEING: ROPPENHEIM THE STYLE OUTLETS

25 – 26 November 2014KurhausCasino Baden-Baden, Germany

Platinum Sponsor:

An event of: Media Sponsors:

Registration and information:www.heuer-dialog.de/10599special award for retailer:990,- Euro plus tax

programme

Outlet 3.0 – factory outlet boom gets to new level

Silver Sponsors:Gold Sponsors:

HD

Day 1, Tuesday, November 25th, 2014

Chairwoman: Angela Rüter, Managing Director, Heuer Dialog GmbH

9:00 – 9:05 AMWords of welcome by the Chairwoman, introduction of the convention programme

9:05 – 9:15 AMWelcome address by Margret Mergen, Lord Mayor of Baden-Baden

THE MARKETS IN GERMANY AND EUROPE

9:15 – 9:45 AMOutlet Centers in the European Markets – Current Status & Future TrendsDr. Joachim Will, Managing Director, ecostra GmbH

9:45 – 10:15 AMCommon Features, Subtle Nuances: The Art of Adapting the Tenant Mix to Different CountriesDr. Thomas Immelmann, Retail Director, NEINVER

10:15 – 10:45 AM Coffee and networking break

GETTING IN ON THE ACTION IN GERMANY: THE LEGALITIES + CURRENT PROJECTS

10:45 – 11:05 AMThe ‘Radius Clause’ – Zoning Law – The Land Development Plan of North-Rhine WestphaliaDr. Johannes Grooterhorst, Partner, Grooterhorst & Partner Law Firm

11:05 – 11:25 AMCity Outlet Bad Münstereifel: A historical town becomes Outlet90 days after openingThomas Reichenauer, Managing Director, ROS Retail Outlet Shopping GmbH

11:25 – 11:45 AMRemscheid – McArthurGlen plans third Designer Outlet in GermanyHenning Balzer, Development Director Germany, McArthurGlen Service GmbH

11:45 AM – 12:15 PMGrafschaft + Werl: New Locations for “The Style Outlets”Sebastian Sommer, Business Development Director Europe, NEINVER

12:15 – 12:35 PMZevenaar, NL (Emmerich/Elten) – Fashion Outlet Leipzig – Fashion Outlet MontabaurThomas Schrickel, Managing Director, Stable International Development Germany GmbH

12:35 – 13:45 Uhr Group lunch

TRADEMARKS IN OUTLET STORES

13:45 – 14:15 PMShoe brand in the Outlet – strategical decisive factors for LLOYDAndreas Schaller, Managing Director, LLOYD Shoes GmbH

14:15 – 15:00 PM PANEL DISCUSSIONThe Outlet as a distribution & sales solution: consumer behavior and buyer groups – where and how are the various target groups best to reach?• The Factory Outlet Center as a profit center• Which concept is best for each brand?• How important are outlets for distribution & sales?Helge Paul Brückner, Real Estate Manager Germany, DesigualLars Bultink, Managing Director, BRAX Store GmbH & Co. KG Heiko Gentner, Director Property & Expansion Europe, Mexx Europe B.V.Andreas Schaller, Managing Director, LLOYD Shoes GmbHPanel ModeratorUlrich Nordhorn, Managing Director, Retail Development Group GmbH

15:00 – 15:30 PM Coffee and networking break

FOC + DOWNTOWN: A MUTUALLY BENEFITING RELATIONSHIP?

15:30 – 16:00 PMThe Case of Wolfsburg (+ research study by Dr. Acocella)Stephan Schäfer, Managing Director, OCI (Germany) GmbH

FOC + TOURISM

16:00 – 16:15 PM Brief brainstorming lectureThe Effects of an FOC on Tourism (Presentation of a Research Study)Jan-F. Kobernuß, Managing Director, ift Freizeit und Tourismusberatung GmbH

Day 1, Tuesday, November 25th, 2014 in Baden-Baden

3rd German Factory Outlet Convention

16:15 – 17:00 PM PANEL DISCUSSIONRegional-economic effects of FOCs• Long-distance and close-up effects• Strategies – image factors• RelevanceDr. Thomas Immelmann, Retail Director, NEINVERJan-F. Kobernuß, Managing Director, ift Freizeit und Tourismusberatung GmbHThomas Reichenauer, Managing Director, ROS Retail Outlet Shopping GmbHPanel ModeratorUwe Seidel, Managing Partner, Dr. Lademann & Partner Gesellschaft für Unternehmens- und Kommunalberatung mbH

about 17:15 PM Common journey to France to visit Roppenheim The Style Outlets. Discover the Alsatian Outlet Centre and use the opportunity of a stimulating „get-together“ with culinary lusciousnesses afterwards.

Day 2, Wednesday, November 26th, 2014

Chairman: Sven Buchsteiner, Senior Consultant, CBRE GmbH

OVERVIEW: SALES OPPORTUNITIES OUTLET

9:00 – 9:20 AMOutlet 3.0Kristofer Jürgensen, Managing Partner, 1A Outlet GmbH

9:20 – 9:50 AMFactory Outlet City: Solingen takes the third way!Frank Balkenhol, Managing Director, Wirtschaftsförderung Solingen GmbH & Co. KG (Economic Development)

9:50 – 10:20 AMvente-privee.com: New business strategies for markdowns – how tomake the most out of your sales channelsAlain Moreaux, Country Sales Manager D/AU/UK/NL, vente-privee.com(Presentation will be held in English)

10:20 – 10:50 AM Coffee and networking break

CONVERSION OF USE / REVITALIZATION + ARCHITECTURE

10:50 – 11:20 AMA former Obi home improvement store in Scheppach becomes an Outlet CenterKristofer Juergensen, Managing Partner, 1A Outlet GmbH

11:20 – 11:50 AMUS Outlet Wars – The battle for one of the last growth markets for brick & mortar retailHow an asset class long dismissed as passé is conquering the USAManuel Jahn, Head of Real Estate Consulting, GfK GeoMarketing GmbH

11:50 AM – 12:20 PMOutlet Centers and good architecture – a contradiction in terms?Ulf Bambach, Partner, ATP Frankfurt Planungs GmbH

FINANCING + INVESTMENT

12:20 – 12:50 PMThe European and German investment market for FOC – structures and trendsSven Buchsteiner, Senior Consultant, CBRE GmbH

12:50 – 13:20 PMInvestment class FOCs• Classification• FOC as core real estate• A “niche” or “suitable” investment?Andrew Rich, Director of Outlet Malls, TIAA Henderson Real Estate(Presentation will be held in English)

13:20 – 14:20 PM Group lunch

ca. 14:20 PM Conclusion of the 3rd German Factory-Outlet Convention of 2014

Day 2, Wednesday, November 26th, 2014 in Baden-Baden

3rd German Factory Outlet Convention

3rd German Factory Outlet Convention

How do I register?Please use the online registration option available at www.heuer-dialog.de/10599

Register now!www.heuer-dialog.de/10599Special price for retailers: EUR 990.00 plus 19% VAT

Yes, I would like to register for the 3rd German Factory-Outlet Convention 2014 on November 25th and 26th, 2014. (10599) Attendance fee: EUR 1,390.00 per person plus 19% VAT.

I am employed with a retail distribution company and would like to register for a special attendance fee of EUR 990.00 per person plus 19% VAT.

I am employed with a municipal authority and would like to register for a special attendance fee of EUR 390.00 per person plus 19% VAT.

Yes, I am interested in sponsoring and exhibition opportunities. I would like to receive informational material on these topics at no obligation to me.

I am unable to attend, but would like to buy the convention documentation material (download) for a price of EUR 399.00 plus 19% VAT (the reduced price for students is EUR 199.99 plus 19% VAT; students must enclose a copy of their enrollment certifi cate).

Last name (1st person)

First name

Position

Company

Street | house number

Postal code | town

Telephone | fax

Email address*

Date | signature | company seal

*Yes, I would like to receive the email newsletter Dialog Aktuell.

Last name (2nd person)

First name

Position

Email address*

Last name (3rd person)

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Or register via fax: 0211/463051

How to register:By mail: Heuer Dialog GmbH, PF 300451, 40404 Düsseldorf, GermanyBy phone: +49 (0)211/46905-0By fax: +49 (0)211/463051By email: booking@heuer-dialog.deOnline: www.heuer-dialog.de/anmelden/n10599

Date and location:November 25th and 26th, 2014KurhausCasino, Kaiserallee 1, 76530 Baden-Baden, GermanyTel: +49 (0)7221/353-207Internet: www.kurhauscasino.de

Room reservations:You have the option of booking rooms in the following hotels at preferential rates until Sep-tember 30th, 2014. After this deadline, you will only be able to book subject to availability. We ask that you please handle the booking and settlement of your reservation yourself.

Dorint Maison Messmer Baden-BadenWerderstr. 1, 76530 Baden-Baden, GermanyTel. +49 (0)7221/3012-0, Fax +49 (0)7221/3012-100Email: reservierung.maison-messmer@dorint.comInternet: www.hotel-baden-baden.dorint.comSingle: € 159.00 per room/day, breakfast not includedPlease mention when booking: “Factory-Outlet Convention 2014”.

Hotel Heliopark zum HirschHirschstr. 1, 76530 Baden-Baden, GermanyTel. +49 (0)7221/939-0, Fax +49 (0)7221/939-111Email: info@heliopark-hirsch.deInternet: www.heliopark-hirsch.deSingle: € 121.00 per room/day, breakfast included.Please mention when booking: “Factory-Outlet Convention 2014”.

Atlantic ParkhotelGoetheplatz 3, 76530 Baden-Baden, GermanyTel. +49 (0)7221/3610, Fax +49 (0)7221/26260Email: info@atlantic-parkhotel.deInternet: www.atlantic-parkhotel.deSingle: € 120.00 per room/night, breakfast included.Double: € 150.00 per room/night, breakfast included.Please mention when booking: “Factory-Outlet Convention 2014”.

Fees:1,390.00 EUR plus 19% VAT, which includes online documentation, lunch, as well as coffee and refreshments during the event. If several employees from the same company register for the entire event as a group (at the full price), each additional participant (besides the fi rst) will receive a discount of 10% of the regular attendance fee. A combination of several diffe-rent discount rates is not possible. If the registrants are eligible for several discounts on the regular attendance fee (full price), the highest discount will be granted.

Conditions of attendance:Once your registration is received, we will send you a confi rmation along with an invoice. The stated attendance fee will be due and payable upon receipt of the invoice. If you cancel by November 10th, 2014, you will be charged a processing fee of EUR 100.00 plus 19% VAT. If you cancel your attendance after this deadline without designating a substitute participant, you will owe 50% of the attendance fee. If you cancel on the day of the event or simply do not attend, you will be charged for the full amount of the attendance fee. All cancellations must be made in writing. The event organizer reserves the right to modify the program as circum-stances dictate. (Excerpt from our General Business Terms, the complete version of which is retrievable at www.heuer-dialog.de/agb.)

Registration:The convention reception desk will open for registration one hour before the start of the pro-gram. The attendees will wear identifying name tags distributed at the outset.