3 Fundamentals of a Successful Social Selling Strategy
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Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Transcript of 3 Fundamentals of a Successful Social Selling Strategy
- @MARKWSCHAEFER social selling 3 fundamentals of a successful strategy
- Hi. Im Mark W. SCHAEFER. An author. Blogger. Marketing consultant. College educator.
- ONE OF THE MOST PERVASIVE MANTRAS ON THE SOCIAL WEB IS
- DONT SELL.
- SURE, YOULL LOSE FRIENDS
- IF YOU SPEND YOUR DAYS SHILLING ON FACEBOOK AND TWITTER.
- IF YOU SPEND YOUR DAYS SHILLING ON FACEBOOK AND TWITTER. (please. dont be that guy.)
- BUT SOMETIMES YOU HAVE TO SELL. (especially if your job is in sales.)
- AND IM HERE TO TELL YOU THAT YOU CAN DO JUST THAT ON THE SOCIAL WEB.
- Here are 3 fundamentals for success in social selling.
- Tear down the digital divide. 1
- Social media is the most powerful personal networking opportunity ever created.
- Heres the problem, though.
- A lot of sales people forget what made them successful in the offline world
- becoming mindless tweet machines.
- becoming mindless tweet machines. Must tweet all the things!
- Approach digital relationships
- the same way you approach human ones.
- after all
- there are still humans behind those little twitter profile pics.
- there are still humans behind those little twitter profile pics. @markwschaefer @Jessostroff @geoffliving HERES PROOF
- HUMANS! THEY DO EXIST! @Jessostroff @geoffliving@markwschaefer
- Social media is an extension of you
- Your personality
- Your personality your interests
- Your personality and the qualities that already make you a great salesperson. your interests
- Dont treat people differently online vs. offline.
- Connect in a human way.
- adopt the social media mindset. 2
- When most people start on the social web, they see it as
- another place for their ads & press releases.
- People are on the social web
- as an escape from your ads & press releases.
- You need a new approach
- something i call
- The Social Media Mindset
- The Social Media Mindset 65 meaningful content targeted connections authentic helpfulness
- Heres a snapshot of how this works online.
- Meaningful content 65 Drives awareness and connection on the web.
- targeted connections become our network to ignite our content.
- authentic helpfulness causes people to seek out companies, brands and people on the web. (not advertising)
- Combining all three? 65 meaningful content targeted connections authentic helpfulness + + =
- Tangible Business Benefits
- Think of it as social helping instead of social selling.
- Think of it as social helping instead of social selling. (Trust me, this really works!)
- align with sales success factors. 3
- The wonderful thing about social media is
- it can align itself with the very things that make you successful
- in your human business relationships.
- Tuning into customers needs
- Social media lets you get a real sense of what your customers need help with.
- Being responsive
- Social media lets your customers know that youre always there if they need help.
- Acting proactively
- If you pay attention to your social stream, you will find ways to help your customers before they even ask.
- Building Integrity & Trust
- Social media lets you build a network and show people just how valuable you are.
- Lets also be clear and honest about something.
- Social Selling does not necessarily align with quarterly sales goals.
- Social Selling does not necessarily align with quarterly sales goals. (Sorry to burst your bubble.)
- Building relationships rarely aligns with a set timeframe!
- You need to think of social selling opportunities
- the same way you think of networking At a live conference or industry meeting.
- The payoffs are in the connections you make
- And that takes time to develop.
- Still with me? Good.
- Still with me? Good. Lets recap.
- Fundamentals of a Successful Social Selling Strategy3 1 Tear down the digital divide. 2 Adopt the Social Media Mindset. 3 Align your Social Media Presence with Sales Success Factors.
- Its all in my book, The Tao of Twitter. Click here to Buy Now Learn how The social media Mindset can change your life and business!
- Content by @markwschaefer Design by @sarahsmason businessesgrow.com/blog uncommonlysocial.com/ services/presentation-design Click a Link and Say Hello Online!
- THANKS! typography Komika Title Paint Flickr images Robots Only Eat Old People by mark Strozier Untitled by Thomas Leuthard Singularity University NL: Man versus Machine - Biology versus Technology by Sebastiaan ter Burg Entrepreneurs Doing Their Thing by Christopher Michel dora dora 2 by Phillpe Put Malaysia_Borneo_Sabah_147 by Jason Jones 140321-N-IP531-072 by Naval Surface Warriors WDS2014-0436 by Chris Guillbeau